BOSTON and TEL-AVIV, Israel, Jan. 3 /PRNewswire/ -- 5min
(http://www.5min.com), the "how-to" video website, today announced it has
received $5 million in Series A financing from Spark Capital. 5min is the
leading online instructional video site on the Internet, allowing people to
share their expertise in various categories as well as find short video
solutions for every practical question.
"5min has taken the clear lead in the instructional video market. The
company's combination of traffic, content and technology is impressive for
a company of its age," said Alex Finkelstein, principal at Spark Capital.
"We believe how-to video content will garner the highest online video CPMs,
because someone watching a how-to is a super-defined niche demographic and
someone viewing a how-to is typically in a purchasing mindset."
The 5min video structure, led by its Smart Player, was created
specifically for instructional content, enabling users to play videos in
slow motion or frame by frame, and to add a storyboard to leverage any
visual illustration of any solution. The inline player supports zoom in and
zoom out options for an up-close and detailed viewing experience, as well
as subtitles in different languages.
5min has 10,000s of videos, 1000s of experts and a growing passionate
DIY community. The company aggregates videos from sources ranging from user
generated content to professionally produced videos. Currently based in
Tel- Aviv, Israel, 5min will relocate its headquarters to New York, NY in
"We're excited to work with Spark and further enhance 5min's leading
position in the online instructional video space," said Ran Harnevo, CEO of
5min. "Spark has the expertise, domain knowledge and connections that will
help make 5min the how-to reference destination for consumers worldwide."
About Spark Capital
Spark Capital is a venture capital firm focused on building businesses
that transform the distribution, management and monetization of media and
content. Spark's General Partners are successful natives of the media and
technology industries and have proven track records identifying and
actively building market-leading companies in sectors including
infrastructure (Qtera, RiverDelta, Aether Systems, Broadbus and BigBand),
networks (College Sports Television, TVONE and XCOM) and services (Akamai
and the Platform). With a deep network that spans technology and media,
investing and operations, Spark Capital provides world-class entrepreneurs
and revolutionary companies with the resources to succeed in today's
marketplace. Spark Capital has $622 million under management, and is based
in Boston, Mass. To learn more, visit http://www.sparkcapital.com.
SOURCE Spark Capital