5min Receives $5 Million in Series A Financing from Spark Capital

Leading Instructional Video Startup Develops Specialized Technology for

Online Video Communities

Jan 03, 2008, 00:00 ET from Spark Capital

    BOSTON and TEL-AVIV, Israel, Jan. 3 /PRNewswire/ -- 5min
 (http://www.5min.com), the "how-to" video website, today announced it has
 received $5 million in Series A financing from Spark Capital. 5min is the
 leading online instructional video site on the Internet, allowing people to
 share their expertise in various categories as well as find short video
 solutions for every practical question.
     "5min has taken the clear lead in the instructional video market. The
 company's combination of traffic, content and technology is impressive for
 a company of its age," said Alex Finkelstein, principal at Spark Capital.
 "We believe how-to video content will garner the highest online video CPMs,
 because someone watching a how-to is a super-defined niche demographic and
 someone viewing a how-to is typically in a purchasing mindset."
     The 5min video structure, led by its Smart Player, was created
 specifically for instructional content, enabling users to play videos in
 slow motion or frame by frame, and to add a storyboard to leverage any
 visual illustration of any solution. The inline player supports zoom in and
 zoom out options for an up-close and detailed viewing experience, as well
 as subtitles in different languages.
     5min has 10,000s of videos, 1000s of experts and a growing passionate
 DIY community. The company aggregates videos from sources ranging from user
 generated content to professionally produced videos. Currently based in
 Tel- Aviv, Israel, 5min will relocate its headquarters to New York, NY in
 January 2008.
     "We're excited to work with Spark and further enhance 5min's leading
 position in the online instructional video space," said Ran Harnevo, CEO of
 5min. "Spark has the expertise, domain knowledge and connections that will
 help make 5min the how-to reference destination for consumers worldwide."
     About Spark Capital
     Spark Capital is a venture capital firm focused on building businesses
 that transform the distribution, management and monetization of media and
 content. Spark's General Partners are successful natives of the media and
 technology industries and have proven track records identifying and
 actively building market-leading companies in sectors including
 infrastructure (Qtera, RiverDelta, Aether Systems, Broadbus and BigBand),
 networks (College Sports Television, TVONE and XCOM) and services (Akamai
 and the Platform). With a deep network that spans technology and media,
 investing and operations, Spark Capital provides world-class entrepreneurs
 and revolutionary companies with the resources to succeed in today's
 marketplace. Spark Capital has $622 million under management, and is based
 in Boston, Mass. To learn more, visit http://www.sparkcapital.com.

SOURCE Spark Capital