5th Annual AAA Travel Marketplace at Gillette Stadium March 7-9

Biggest, Most Comprehensive Travel Show in New England is Ultimate Vacation

Planning Destination

Feb 15, 2008, 00:00 ET from AAA Southern New England

    FOXBOROUGH, Mass., Feb. 15 /PRNewswire/ -- Plan and book your dream
 vacation at the 5th Annual AAA Travel Marketplace, the biggest and most
 comprehensive travel show in New England at Gillette Stadium's Fidelity
 Investments Clubhouse March 7-9, 2008. The AAA Travel Marketplace brings
 'all things travel' under one roof, enabling consumers to take 'virtual
 trips,' obtain expert travel advice from AAA's experienced travel
 counselors, shop for vacations with the industry's top travel providers --
 even take a passport photo.
     "Our research has shown that what today's cost-conscious and
 time-pressed consumers want most are value and convenience when planning a
 trip, and the AAA Travel Marketplace delivers on both in a big way," said
 William Sutherland, Vice President, Travel, AAA Southern New England. "In a
 one-stop shopping experience, consumers can book cruises, vacation
 packages, hotels, car rentals, plan a drive vacation have a passport photo
 taken and even purchase luggage. And, all of this is offered at discounts
 that consumers won't find elsewhere. Our Marketplace is like bringing
 AAA.com to life in a very special 'brick and mortar' setting."
     With a strong share of the travel agency market, AAA Southern New
 England has strong relationships with all of the leading travel companies,
 enabling the organization to bring literally hundreds of the top vendors
 together under one roof everyday. Over 100 exhibitors will participate in
 this year's Marketplace including Celebrity Cruises, Disney Destinations,
 Pleasant Holidays, TNT Vacations, Travel Impressions, Carnival Cruise Line,
 Royal Caribbean Cruise Line, Princess Cruises and Universal Orlando, to
 name a few. All AAA preferred, participating vendors will offer outstanding
 travel packages. In addition, people who book at the show are eligible for
 Samsonite luggage or an American Express Gift Card. (Minimum booking is
     "Research shows that today's 'hybrid travelers' prefer a cross-channel
 approach to vacation planning. They start the planning process by doing
 research online and then contact a travel provider to actually book the
 trip," said Sutherland. "This show is absolutely ideal for this new
 generation of traveler, who can do research in advance of the show and then
 visit with hundreds of travel providers at the AAA Travel Marketplace to
 finalize and book the trip. With so many AAA travel counselors available at
 the show, we also cater to travelers who prefer to plan a trip in its
 entirety through an agent. And through AAA.com, those who prefer to book
 completely online are able to do so and still take advantage of their
 exclusive member benefits."
     The AAA Travel Marketplace also provides valuable travel information in
 an educational setting. Consumers can learn about some of the top vacation
 destinations at conveniently scheduled informative presentations throughout
 the duration of the AAA Travel Marketplace. Presentation times and
 locations, along with show maps are available online at http://www.AAA.com
 and at the door.
     Additionally, a multi-service, on-site AAA branch will be at the show,
 providing information on all of AAA's membership benefits-including auto
 travel services such as maps, TripTiks(R), TourBooks(R), movie and theme
 park tickets, passport photos, and more.
     AAA Travel Marketplace Event Details
     The AAA Travel Marketplace will be open to all Southern New Englanders,
 both members and non-members. Show parking is free, and admission will be
 $5 for AAA members, $10 for non-members. Look for a special $2 off coupon
 in the February issue of AAA Horizons, the club's official member
 publication, or at one of AAA's 34 branch locations. Log on to
 http://www.AAA.com for a printable version.
     Show hours are 2 p.m. to 9 p.m. Friday, March 7th; 10 a.m. to 7 p.m.
 Saturday, March 8th; and 10 a.m. to 4 p.m., Sunday, March 9th. Tickets may
 be purchased at the door, at any AAA Southern New England branch or at
 AAA.com. Directions can be found online. Also, this year's AAA Southern New
 England Travel Marketplace has extended hours opening at 2 p.m. on Friday
 to accommodate more members' schedules.
     What's more, exotic animals from around the globe will take center
 stage as the SeaWorld and Busch Gardens parks bring their furry, feathered
 and fanged creatures to the AAA Travel Marketplace. Educators from the
 parks will share important and entertaining conservation information about
 animals and their homes with a little help from some of the parks' most
 popular ambassadors including a two-toed sloth and a laughing kookaburra.
 Don't miss your chance to check out these feathered and furry creatures at
 the Worlds of Discovery Seminars on Saturday from 11:30 a.m.-12:15 p.m. and
 3:30 p.m.-4:15 p.m. and again on Sunday from 11:30 a.m.-12:15 p.m. and 2:30
 p.m.-3:15 p.m.
     About AAA Southern New England
     AAA Southern New England serves more than two million members in Rhode
 Island and Massachusetts including Greater Boston, Worcester, Berkshire
 County and Cape Cod. In addition to its roadside assistance programs, AAA
 also provides its members an array of products and services in the travel,
 insurance and financial services industries. The Club offers exclusive
 products and services with special member discounts and value-added
 programs. For more information about AAA Southern New England, visit

SOURCE AAA Southern New England