NEW YORK, Aug. 4, 2011 – 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Footzyrolls to its diverse roster of fashion/retail clients. Footzyrolls is a unique collection of rollable shoes available in a variety of trendy, fashion-forward styles.

After years of strutting around in painful stilettos and carrying around a large evening bag with an extra pair of shoes, sisters Jenifer and Sarah Caplan founded Footzyrolls. Every girl's solution to burning feet during a night out, these rollable shoes are available in a variety of styles and colors that mimic the latest trends. In addition, Footzyrolls will be launching two new collections: Footzyfolds, a more structured fully lined shoe for additional comfort, and Komfyz, a microsuede shoe lined in faux fur. Prices range from $20-$40. Celebrity fans of the brand include Cynthia Nixon, Alexis Bledel, Leslie Mann and Ginnifer Goodwin.

"5WPR is very excited to be named PR Agency of Record for Footzyrolls," said Ronn Torossian, CEO of 5W Public Relations. "We have an outstanding roster of fashion clients, and Footzyrolls is a truly unique brand that will add diversity to our company. We believe we can successfully increase awareness about their brand in the marketplace and with the media."

Beyond rollable shoes, the collection also consists of FootzySocks, FootzyFlops, Heatz reusable instant heat packs and fashion tape. Footzyrolls are available for purchase at major department stores including Bloomingdales, Macy's and Lord & Taylor as well as over 2,500 other retail stores. Additionally, the brand has infiltrated the Las Vegas luxury market and is available at hotels such as Aria, Bellagio, Luxor, Mandalay Bay, Mirage, MGM and the New York, New York. The brand can be purchased on its e-commerce site www.footzyrolls.com.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian in 2003, and the energetic and focused culture earned the PR firm a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

About Footzyrolls

Footzyrolls is a registered Trademark of Rollashoe, LLC, the world leader in the compact accessories market.  Footzyrolls continues to design and innovate products that meet the ever changing needs of women all over the world and strives to make women's lives fashionable yet functional. The company has its headquarters in Miami Beach, Florida and Manhattan, New York. For more information on this innovative accessory, please visit www.Footzyrolls.com

CONTACT:
Ronn Torossian
5WPR
212-999-5585

SOURCE 5W Public Relations

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