5W Public Relations Adds KRUPS to Its Consumer Brands Client Roster

NEW YORK, April 5, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of KRUPS to its diverse roster of consumer clients. Since 1846, KRUPS has won admiration for its innovative, high-grade devices that deliver uncompromising performance, quality and design. In the 1950s, KRUPS launched its own revolution to design and introduce a wide range of kitchen appliances for those who continuously seek new gourmet experiences.

"5WPR is delighted to begin our work with KRUPS," said Ronn Torossian, CEO of 5W Public Relations. "This storied brand produces the most precise, convenient, and beautifully designed kitchen appliances available and demonstrates a passion for quality that is second to none."

Bold design, ingenuity, and master craftsmanship uniquely define the philosophy of the KRUPS brand, which employs cutting edge engineering to bring premiere products and the latest technologies to kitchens around the world. Whether to produce the perfect espresso or cup of coffee, create a masterfully frothed cappuccino, or using its array of products to craft the perfect breakfast, KRUPS has set the standard for product design and functionality.

5W Public Relations will execute a comprehensive integrated public relations program to promote KRUPS' products and legacy in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, special events and more.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian in 2003, and the PR firms energetic and focused culture earned the firm a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One." One of the 25 largest independent PR firms in the U.S., the agency maintains practice areas in Consumer Brands, Beauty, Travel and Hospitality, Health and Wellness, Entertainment, Lifestyle, Fashion, Technology, and Corporate Communications.

ABOUT KRUPS

Precision and unwavering performance uniquely define the philosophy of KRUPS, established in 1847 in Germany by Robert Krups. The company first introduced high-grade rotary and spring scales; then with the introduction of electricity, the brand shifted focus and a century later established itself as a world leader in coffee machines, espresso machines, and a wide range of other appliances. The KRUPS heritage of German engineering combines functional, yet rigorous design with technical perfection. Built for those who continuously seek new experiences and take pleasure in understanding how things are done, KRUPS' passion for perfection is apparent. Its range of products provides the tools necessary to deliver the highest taste results every time. KRUPS is inspired by experts and demanding consumers with uncompromising standards of genuine performance and quality.  For more information, visit http://www.krupsusa.com/ or www.facebook.com/krupsusa.

Contact: Ronn Torossian, 212-999-5585, ronn@5WPR.com

SOURCE 5W Public Relations



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