NEW YORK, May 20, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Muse Apparel and Sense of Fashion to its diverse roster of fashion/retail clients. The Muse collection consists of contemporary and trend-driven styles sold in major department stores nationwide. Sense of Fashion is an online retailer which provides a breakthrough shopping experience complete with built-in marketing tools where designers can display their original styles and shoppers can purchase one-of-a-kind pieces.

"5WPR is very excited to be named the PR Agency of Record for Muse Apparel and Sense of Fashion," said Ronn Torossian, CEO of 5W Public Relations. "With our expertise and expansive network of relationships in the fashion/retail industry, we believe we can successfully build brand equity as well as cultivate a strong awareness of these amazing brands."

Muse Apparel is a trend-driven and affordable collection of contemporary dresses with an attitude. A division of Maggy London, the company designs and manufactures their own products which are sold in major retail department stores including Nordstrom, Macys, Lord & Taylor, Dillards, Belk, Von Maur and over 1,000 specialty boutique stores across the country. The brand is also available for purchase online. Dresses retail for a suggested price of $138-$220.

Retailing apparel, shoes, jewelry and vintage pieces for both men and women, Sense of Fashion is the go-to online marketplace for fashion. Connecting upcoming designers with trendsetters, photographers and stylists, the website allows shoppers the unique opportunity to directly message and interact with their favorite designers. Representing clothing and accessories from multiple decades available in all price ranges, there is something to satisfy every customer's personal style and budget.

5W Public Relations will execute a comprehensive integrated public relations program in order to promote Muse and Sense of Fashion to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, online events, and more.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. 5WPR was founded by Ronn Torossian in 2003, and the energetic and focused culture earned the PR firm a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact:  Ronn Torossian, ronn@5wpr.com, 212-999-5585

SOURCE 5W Public Relations

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