"We are thrilled to have The Moodsters join our roster of innovative Parenting clients," said 5WPR CEO Ronn Torossian. "As the brand continues to expand its product line of educational toys and children's books, our parenting practice will position The Moodsters and its creator, Denise Daniels, at the forefront of creating a new category within the emotional intelligence and child development market." 5WPR plans to implement an integrated public relations strategy that will increase exposure among consumers, especially parents, as well as build brand recognition.
As the first-of-its-kind, The Moodsters brand is dedicated to providing the tools and resources needed to help children learn the fundamentals of feelings during their developmental stages and through this, are leading a ground-breaking trend in this market. Through engaging characters, stories and toys, The Moodsters teaches children a vocabulary for their feelings, helps them understand and manage their emotions, and imparts simple strategies that help kids handle the everyday challenges of growing up. The five Moodsters personify a basic emotion that all children experience in their everyday lives including happiness, anger, love, sadness and fear. The Moodsters toys, The Moodster Mirror for recognizing emotions, The Moodster Meter for identifying emotions and The Feelings Flashlight for expressing emotions are each available with a storybook and are based on a research-backed emotional intelligence curriculum.
The Moodsters provide the platform from which parents and preschoolers can talk about feelings, creating a fun bonding and learning experience for all. The brand's products also appeal to mental health and education professionals as they provide the essential building blocks for social and emotional development in children.
About The Moodsters:
The Moodsters is a first-of-its-kind brand, developed by Denise Daniels, CEO & Founder of JellyJam Entertainment, a Peabody award-winning broadcast journalist, parenting and child development expert and author who specializes in the social and emotional development of children. The brand was created to educate, entertain, and enhance the social and emotional development of children. The Moodsters' stories and toys teach simple strategies to build social and Emotional Intelligence (EQ) skills in young children. With the help of The Moodsters, children learn the fundamentals of feelings and develop the ability to recognize, understand and manage their emotions. The Moodsters emotional intelligence toys and books are available at Target and on Target.com
About 5W Public Relations:
5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts. 5WPR's diverse roster of client experience includes Welch's, Walgreens, Sparkling ICE, Medifast, L'Oreal, T-Fal, KRUPS, Zeta Interactive, Unilever, Avant, Camp Bow Wow, Jetsmarter, All-Clad and other publicly-traded companies, brands and organizations.
5WPR / Ronn Torossian
SOURCE 5W Public Relations