694 Million People Currently Use the Internet Worldwide According to comScore Networks

comScore Announces New Worldwide Online Universe Estimate Based on the

World's Largest, Most Representative Sample and Most Robust Methodology

Estimate Marks a Major Step Forward for Marketers and Media Properties

Around the World

May 04, 2006, 01:00 ET from comScore Networks

    RESTON, Va., May 4 /PRNewswire/ -- comScore Networks, today announced
 the launch of comScore World Metrix, the first true estimate of global
 online audience size and behavior based on activity from the world's
 largest online behavioral research panel. The comScore World Metrix panel
 has active representation from countries that comprise 99 percent of the
 global Internet population. In launching comScore World Metrix, the company
 announced that 694 million people, age 15+, used the Internet worldwide
 from all locations in March 2006, representing 14 percent of the world's
 total population within this age group. This number marks the first
 worldwide universe estimate based on a consistent methodology across all
     Notably, comScore World Metrix includes measurement of the major Asian
 countries, including China, Japan, India and Korea, which represent nearly
 25 percent of the total worldwide online population (or 168.1 million
 users), and which, in the aggregate, are 11 percent larger than the U.S.
 (152 million users).
     "Today, the online audience in the U.S. represents less than a quarter
 of Internet users across the globe, versus ten years ago when it accounted
 for two-thirds of the global audience," said Peter Daboll, president and
 CEO of comScore Media Metrix. "This is a sea change of enormous proportion,
 and comScore is pleased to be able to provide measurement to aid the
 world's largest marketers in understanding how the world uses the
     "Previously, MSN has attempted to harmonize disparate sources of data
 to get a global view. The fact that comScore World Metrix data are produced
 with a consistent methodology worldwide will make a significant difference,
 enabling us to analyze what is happening globally and truly understand
 consumer online behavior," said Chris Dobson, vice president of sales, MSN
 International. "This is a significant step forward for the industry and
 timed perfectly as the importance of markets outside the U.S. grows,
 especially rapidly developing countries like China and India, which up to
 now have not enjoyed such insight."
      Top 15 Online Populations by Country, Among Visitors Age 15+*
      March 2006
      Total Worldwide - All Locations
      Unique Visitors (000)
      Source: comScore World Metrix
                                           Unique Visitors
      Worldwide Total                          694,260
      United States                            152,046
      China                                     74,727
      Japan                                     52,100
      Germany                                   31,813
      United Kingdom                            30,190
      South Korea                               24,645
      France                                    23,884
      Canada                                    18,996
      Italy                                     16,834
      India                                     16,713
      Brazil                                    13,186
      Spain                                     12,452
      Netherlands                               10,969
      Russia                                    10,833
      Australia                                  9,735
      * Excludes traffic from public computers such as Internet cafe and,
        access from mobile phones or PDAs.
     Israel, Finland and South Korea Lead the World in Online Engagement
     comScore also released the top 15 countries ranked by average hours
 spent online per visitor for March 2006, as a measure of engagement. Israel
 led the list, with the average user spending 57.5 hours online during the
 month -- twice as much time compared to the average person in the U.S.,
 which did not rank in the top 15 countries. Rounding out the top 5 were
 Finland, South Korea, the Netherlands and Taiwan -- all countries with high
 broadband penetration.
     "comScore World Metrix data show high levels of engagement in countries
 outside the U.S. In fact, the U.S. does not even make the top 15 country
 list in terms of hours per user per month," said Mr. Daboll. "These high
 engagement levels demonstrate the importance of global measurement and
 underscore the fact that the Web is certainly not just a U.S. phenomenon."
      Top 15 Countries by Average Monthly Hours Online per Unique Visitor
      Among Visitors Age 15+*
      March 2006
      Total Worldwide - All Locations
      Source: comScore World Metrix
                                          Avg. Hours per Visitor
      Worldwide                                     31.3
      Israel                                        57.5
      Finland                                       49.3
      South Korea                                   47.2
      Netherlands                                   43.5
      Taiwan                                        43.2
      Sweden                                        41.4
      Brazil                                        41.2
      Hong Kong                                     41.2
      Portugal                                      39.8
      Canada                                        38.4
      Germany                                       37.2
      Denmark                                       36.8
      France                                        36.8
      Norway                                        35.4
      Venezuela                                     35.3
      * Excludes traffic from public computers such as internet cafes or access
        from mobile phones or PDAs.
     Top Global Properties
     comScore also issued a sneak preview of the top 15 media properties
 worldwide, with MSN- Microsoft Sites topping the list with 538.6 million
 global users, followed by Google (495.8 million users), and Yahoo! (480.2
 million users). Yahoo! Sites led all global properties in page views with
 137.2 billion page views during March, followed by Google (108.7 billion
 page views), and MSN- Microsoft Sites (96.2 billion page views). comScore
 will officially begin releasing World Metrix statistics with the issuance
 of May data in June.
     "While the 'big three' properties remain consistent among worldwide and
 U.S. audiences, Wikipedia has emerged as a site that continues to increase
 in popularity, both globally and in the U.S. Wikipedia's popularity
 demonstrates the global power of the Web to unite and provide information
 across countries and languages, but the full extent of its global appeal is
 only measurable through this new worldwide measurement," Mr. Daboll
      Top 15 Online Properties Worldwide, Among Visitors Age 15+*
      March 2006
      Total Worldwide - All Locations
      Source: comScore World Metrix
                                               Unique Visitors
      Worldwide Total                             694,260
      MSN-Microsoft Sites                         538,578
      Google Sites                                495,788
      Yahoo! Sites                                480,228
      eBay                                        269,690
      Time Warner Network                         241,525
      Amazon Sites                                154,640
      Wikipedia Sites                             131,949
      Ask Network                                 127,377
      Adobe Sites                                 115,774
      Lycos, Inc.                                 109,394
      CNET Networks                               107,589
      Apple Computer, Inc.                         98,622
      Real.com Network                             78,104
      Monster Worldwide                            74,152
      Wanadoo Sites                                73,446
      * Excludes traffic from public computers such as internet cafes or access
        from mobile phones or PDAs.
     Companies interested in obtaining information about comScore World
 Metrix services should call (866) 276-6972.
     About comScore Networks
     comScore Networks provides unparalleled insight into consumer behavior
 and attitudes. This capability is based on a massive, global cross-section
 of more than 2 million consumers who have given comScore explicit
 permission to confidentially capture their browsing and transaction
 behavior, including online and offline purchasing. comScore panelists also
 participate in survey research that captures and integrates their attitudes
 and intentions. Through its proprietary technology, comScore measures what
 matters across a broad spectrum of behavior and attitudes. comScore
 consultants apply this deep knowledge of customers and competitors to help
 clients design powerful marketing strategies and tactics that deliver
 superior ROI. comScore services are used by global leaders such as AOL,
 Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America,
 Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the
 United States Postal Service, Merck and Expedia. For more information,
 please visit http://www.comscore.com .

SOURCE comScore Networks