7 UP Goes Undercover this Holiday Season By Sponsoring the New James Bond Film

    PLANO, Texas, Sept. 19 /PRNewswire-FirstCall/ -- This winter, 7 UP is
 setting out to find its own "Agent 007 UP" with its new on-pack consumer
 promotion, which is part of the soft drink brand's sponsorship of the Nov. 22,
 2002, release of EON Productions and MGM Pictures' highly anticipated James
 Bond film Die Another Day starring Pierce Brosnan -- the 20th film in the most
 popular film franchise of all time -- produced by Michael G. Wilson and
 Barbara Broccoli and directed by Lee Tamahori.  One lucky grand-prize winner
 will have the opportunity to be named "Agent 007 UP" and will get the chance
 to embark on a secret mission to London to capture a $25,000 bank account and
 deplete the funds in 72 hours.
     The promotion, which will run from November through December, will connect
 7 UP with the British spy, who has 40 years of brand awareness and proven
 popularity with the 7 UP 12- to 24-year-old target audience.
     "James Bond is one of the most widely recognized franchises in the United
 States, especially with the 7 UP target audience, in which nearly 94 percent
 of 12- to 17-year-olds have seen a James Bond movie," said Kelli Freeman,
 director of brand marketing for 7 UP.  "Partnering with the Bond movie allows
 us to offer our consumers the unique chance to spend the day in the life of
 their favorite spy."
     In addition to the grand-prize secret mission to London, consumers will
 have the chance to win Agent 007 UP gadget packets that include a movie pack
 of seven special edition James Bond films, a set of three die-cast replicas of
 cars featured in Die Another Day and a portable DVD player.
     Consumers can enter the sweepstakes by looking for an entry form on
 specially marked 12-packs and 2-liter bottles of 7 UP, Diet 7 UP and Cherry
 7 UP.  In addition, consumers will have the opportunity to win autographed Die
 Another Day movie posters by visiting the 7 UP Web site at www.7UP.com .
     The promotion will be supported with special point-of-sale materials, such
 as pole signs, shelf talkers and static clings, which will feature a
 silhouette image of James Bond and the Die Another Day logo.  Other retail
 merchandising pieces include a large-format display spectacular with motion,
 standees, pole toppers featuring motion, and ceiling danglers.  In addition,
 7 UP also will release special edition 12-ounce cans with silhouette James
 Bond images.
     Directed by Lee Tamahori and written by Neal Purvis and Robert Wade, Die
 Another Day also stars Academy Award(R)-winner Halle Berry, Toby Stephens,
 Rosamund Pike, Rick Yune, John Cleese and Judi Dench.  Madonna composed and
 performs the title song for the film.
 
     About Die Another Day
     James Bond's newest mission begins with a spectacular high-speed
 hovercraft chase through a minefield in the demilitarized zone separating
 North and South Korea -- and the action doesn't let up until the credits roll.
 From Hong Kong to Cuba to London, Bond circles the world in his quest to
 unmask a traitor and prevent a war of catastrophic proportions.  On his way he
 crosses paths with Jinx (Oscar(R)-winner Halle Berry) and Miranda Frost
 (Rosamund Pike), who will play vital roles in his latest adventure.  Hot on
 the trail of deadly megalomaniac Gustav Graves (Toby Stephens) and his
 ruthless right-hand man Zao (Rick Yune), Bond travels to Iceland into the
 villain's lair:  a palace built entirely of ice.  There he experiences
 firsthand the power of a new hi-tech weapon.  Ultimately it all leads to an
 explosive confrontation -- and an unforgettable conclusion -- back in Korea
 where it all started.
 
     About Eon Productions
     Eon Productions/Danjaq, LLC, is owned by the Broccoli family and has
 produced 20 James Bond films since 1962, including Die Another Day.  The Bond
 films, produced by Michael G. Wilson and Barbara Broccoli, make up the most
 successful franchise in film history and include the recent blockbuster films
 GoldenEye, Tomorrow Never Dies, and The World Is Not Enough.  Eon Productions
 and Danjaq, LLC, are affiliate companies and control all worldwide
 merchandising of the James Bond franchise.
 
     About Metro-Goldwyn-Mayer Inc.
     Metro-Goldwyn-Mayer Inc. (NYSE:   MGM), through its Metro-Goldwyn-Mayer
 Studios Inc. subsidiary, is actively engaged in the worldwide production and
 distribution of entertainment product, including motion pictures, television
 programming, home video, interactive media, music, and licensed merchandise.
 The Company owns the largest modern film library in the world, consisting of
 approximately 4,000 titles.  Its operating units include MGM Pictures, United
 Artists, MGM Television Entertainment, MGM Networks, MGM Distribution Co., MGM
 Worldwide Television Distribution, MGM Home Entertainment, MGM On Stage, MGM
 Consumer Products, MGM Music, MGM Interactive and MGM Online.
     In addition, MGM owns a 20 percent equity interest in four of Rainbow
 Media's successful national cable networks -- American Movie Classics (AMC),
 Bravo, The Independent Film Channel (IFC) and WE: Women's Entertainment -- and
 internationally has ownership interests in television channels reaching more
 than 40 countries around the globe.  For more information on MGM, visit MGM
 Online at www.mgm.com .
 
     About 7 UP
     7 UP (www.7UP.com ) is a leading brand of Plano, Texas-based Dr
 Pepper/Seven Up, Inc., which is the largest division of London-based beverage
 and confectionery firm Cadbury Schweppes plc (NYSE:   CSG).  Dr Pepper/Seven Up,
 Inc. is the largest producer of non-cola soft drinks in North America, with
 about 16 percent of the carbonated soft drink market.  In addition to 7 UP,
 the company's other leading brands include Dr Pepper, A&W Root Beer, Canada
 Dry, Schweppes, Sunkist, Squirt and Hawaiian Punch, as well as the RC Cola and
 Slush Puppie brands.  For more information about Dr Pepper/Seven Up and its
 brands, please visit www.dpsu.com .
 
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SOURCE  Dr Pepper/Seven Up, Inc.