PLANO, Texas, Nov. 1 /PRNewswire-FirstCall/ -- Just in time for the
holiday season, Cadbury Schweppes Americas Beverages (CSAB) introduces new
Pomegranate 7UP, a perfect blend of natural Pomegranate flavor added to the
crisp, refreshing lemon-lime taste of America's original UNCOLA.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071101/NYTH008LOGO )
"With its natural Pomegranate flavor and deep burgundy color,
Pomegranate 7UP is a festive addition to the holiday season," said Matt
Smith, 7UP brand director for Cadbury Schweppes Americas Beverages.
"Pomegranate is one of the fastest growing flavors in beverages today, and
Pomegranate 7UP makes a perfect primer for any holiday party."
Just like original 7UP, Pomegranate 7UP has 100% natural flavors and is
caffeine free. This limited edition product, available in 2-liter bottles,
will be on store shelves during the holiday season nationwide Nov. 1, 2007
through Jan. 31, 2008.
Since its introduction in 1929, the 7UP brand has remained true to its
commitment to fresh lemon-lime flavors. 7UP pioneered the category as the
iconic UNCOLA, then reformulated to include 100 percent natural flavors in
2006, and now introduces 7UP Pomegranate in time for the holidays.
For additional product information, please visit www.7UP.com.
About Cadbury Schweppes Americas Beverages
7UP is a leading brand in the beverage portfolio of Plano, Texas-based
Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of
Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of
soft drinks and premium beverages in the Americas. CSAB's brand portfolio
includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce,
RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch,
Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers,
Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and
other well-known consumer brands. For additional information on CSAB and
its products, visit www.brandspeoplelove.com.
SOURCE Cadbury Schweppes Americas Beverages