DALLAS, July 30 /PRNewswire/ -- Home buyers and sellers in the Dallas/Fort
Worth area can now take advantage of a program designed around the philosophy
of TLC -- tender loving care -- says the head of the Metroplex's largest
residential real estate firm. Coldwell Banker Residential Brokerage's
Concierge Services -- an elaborate, broad-based customer service for buyers
and sellers -- was launched recently and has begun to really take off, says
Susan Dunn Arnold, president of the Dallas division of the company.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990730/DAF001 )
Announcement was made this week of the appointment of Myra Lancaster,
longtime figure in the residential real estate industry in North Texas, as
director of Concierge Services. The announcement signals an area-wide launch
of the high-profile program. "This marks an important step in achieving
'one-stop' shopping for buyers and sellers in this market," says Ms. Arnold.
"I'm especially delighted to have someone of Myra's caliber to head the
Concierge Services provides help with all the important details related to
buying and selling a home and is similar to the concierge program in a fine
hotel where a guest might expect to find someone who can handle every problem
and who knows all the best local vendors and services, says Ms. Lancaster.
"Now our buyers and sellers can find the same kind of in-depth help with our
"We want to assure our customers of the easiest, most convenient and
hassle-free purchase or sale of their property available in our market," she
says. "They can rely on qualified, preferred vendors rather than what might
be the haphazard method of word of mouth or the Yellow Pages. It facilitates
the process and lessens the stress and strain that often accompany a major
life-change like a move." She says an added advantage of the program is that
it frees sales associates to concentrate on the critical aspects of listing
and selling and the details of the contract, mortgage and closing.
Typical services provided by the program include clean-up, repair and
replacement work on a home for sale; renovation and remodeling services; pool
and spa services; landscaping and yard-care; temporary or long-term leasing
services for housing and automobiles; and a multitude of personal services
such as babysitters, doctors, hospitals, emergency care, schools and
"Concierge Services works closely with our award-winning Relocation
Division, which has always been a major resource of services and area
knowledge for newcomers," says Ms. Arnold.
The Concierge Services staff also assists in two additional areas: acting
as liaisons with Cendant Mortgage for buyers' financial needs and coordinating
local activities for the company's national Alliance Program which offers
major discounts with a wide variety of national vendors such as Budget Car
Rental, Public Storage, ADT, Snapper Tools and others.
A home buyer or seller can ask their sales associate for concierge
services or contact Concierge Services directly by calling a local Dallas
phone number, 972-385-7607, or a toll-free number, 800-490-2600.
Ms. Lancaster's staff includes Cecili Bussey and Carol Temme, Concierge
Services Representatives. "This program has taken off so quickly that we
already are increasing our staff," she says.
Ms. Lancaster and Ms. Arnold have worked together for more than 20 years.
Ms. Lancaster moved to Dallas in the '60s, worked in commercial real estate
and development and eventually became a top producer on the residential side.
She was company relocation director and manager of the Preston Campbell office
of Murray Realtors, one of the brokers that eventually became Coldwell Banker
Ms. Lancaster moved into corporate work for the company several years ago
and most recently has handled special projects and operations. She is married
to Wayne Lancaster, a mortgage loan officer, and they have one daughter,
Meghan, also a Coldwell Banker employee and a member of the data management
Coldwell Banker Residential Brokerage is independently owned and operated
by NRT Incorporated, the nation's largest independent real estate brokerage as
well as the largest affiliate of the Coldwell Banker Real Estate Corporation,
a subsidiary of Cendant (NYSE: CD). Coldwell Banker franchises more than
3,000 real estate offices with nearly 70,000 sales associates throughout North
SOURCE Coldwell Banker Residential Brokerage