DALLAS, July 30 /PRNewswire/ -- Home buyers and sellers in the Dallas/Fort Worth area can now take advantage of a program designed around the philosophy of TLC -- tender loving care -- says the head of the Metroplex's largest residential real estate firm. Coldwell Banker Residential Brokerage's Concierge Services -- an elaborate, broad-based customer service for buyers and sellers -- was launched recently and has begun to really take off, says Susan Dunn Arnold, president of the Dallas division of the company. (Photo: http://www.newscom.com/cgi-bin/prnh/19990730/DAF001 ) Announcement was made this week of the appointment of Myra Lancaster, longtime figure in the residential real estate industry in North Texas, as director of Concierge Services. The announcement signals an area-wide launch of the high-profile program. "This marks an important step in achieving 'one-stop' shopping for buyers and sellers in this market," says Ms. Arnold. "I'm especially delighted to have someone of Myra's caliber to head the program." Concierge Services provides help with all the important details related to buying and selling a home and is similar to the concierge program in a fine hotel where a guest might expect to find someone who can handle every problem and who knows all the best local vendors and services, says Ms. Lancaster. "Now our buyers and sellers can find the same kind of in-depth help with our Concierge Services. "We want to assure our customers of the easiest, most convenient and hassle-free purchase or sale of their property available in our market," she says. "They can rely on qualified, preferred vendors rather than what might be the haphazard method of word of mouth or the Yellow Pages. It facilitates the process and lessens the stress and strain that often accompany a major life-change like a move." She says an added advantage of the program is that it frees sales associates to concentrate on the critical aspects of listing and selling and the details of the contract, mortgage and closing. Typical services provided by the program include clean-up, repair and replacement work on a home for sale; renovation and remodeling services; pool and spa services; landscaping and yard-care; temporary or long-term leasing services for housing and automobiles; and a multitude of personal services such as babysitters, doctors, hospitals, emergency care, schools and utilities. "Concierge Services works closely with our award-winning Relocation Division, which has always been a major resource of services and area knowledge for newcomers," says Ms. Arnold. The Concierge Services staff also assists in two additional areas: acting as liaisons with Cendant Mortgage for buyers' financial needs and coordinating local activities for the company's national Alliance Program which offers major discounts with a wide variety of national vendors such as Budget Car Rental, Public Storage, ADT, Snapper Tools and others. A home buyer or seller can ask their sales associate for concierge services or contact Concierge Services directly by calling a local Dallas phone number, 972-385-7607, or a toll-free number, 800-490-2600. Ms. Lancaster's staff includes Cecili Bussey and Carol Temme, Concierge Services Representatives. "This program has taken off so quickly that we already are increasing our staff," she says. Ms. Lancaster and Ms. Arnold have worked together for more than 20 years. Ms. Lancaster moved to Dallas in the '60s, worked in commercial real estate and development and eventually became a top producer on the residential side. She was company relocation director and manager of the Preston Campbell office of Murray Realtors, one of the brokers that eventually became Coldwell Banker Residential Brokerage. Ms. Lancaster moved into corporate work for the company several years ago and most recently has handled special projects and operations. She is married to Wayne Lancaster, a mortgage loan officer, and they have one daughter, Meghan, also a Coldwell Banker employee and a member of the data management department. Coldwell Banker Residential Brokerage is independently owned and operated by NRT Incorporated, the nation's largest independent real estate brokerage as well as the largest affiliate of the Coldwell Banker Real Estate Corporation, a subsidiary of Cendant (NYSE: CD). Coldwell Banker franchises more than 3,000 real estate offices with nearly 70,000 sales associates throughout North America.
SOURCE Coldwell Banker Residential Brokerage