84 Lumber Company Signs Spokesman Deal With PGA Pro John Daly; Tour Veteran to Make Appearances at Nemacolin Woodlands Golf Facilities, Too

Feb 21, 2002, 00:00 ET from 84 Lumber Company

    EIGHTY-FOUR, Pa., Feb. 21 /PRNewswire/ -- 84 Lumber Company, the nation's
 largest privately held supplier of building materials to professional
 contractors, has signed a corporate spokesman deal with pro golfer John Daly.
     The three-year deal can be extended for a fourth year at the company's
 option.  Financial terms were not disclosed.
     84 Lumber Company founder and Chairman Joe Hardy met Daly many years ago
 when Daly first played Mystic Rock Golf Course at Nemacolin Woodlands Resort &
 Spa, which Hardy owns with his daughter Maggie Hardy-Magerko.
     "John Daly is one of the more recognized figures on the PGA Tour, and is
 very popular among our many customers in the professional contracting
 business," said Hardy.  "I've personally seen John interact well with people
 from all walks of life and believe he will be very effective as a
 representative for us."
     Daly will promote 84 Lumber Company on the PGA Tour through display of the
 company logo on his golf equipment and clothing.  He also will make
 appearances at Mystic Rock, The Links and the Golf Academy at Nemacolin
 Woodlands in conjunction with other events.
     "I have great respect for Mr. Hardy both personally and as a businessman,"
 said Daly.  "I greatly appreciate his confidence in me to be an effective
 spokesman for his companies."
     "SFX Sports Group is proud to work with Mr. Hardy and his entire team at
 84 Lumber Company on behalf of John," said Daly's agent Bud Martin.  "We have
 long-admired the Hardy family's entrepreneurial spirit, their dedication to
 philanthropy and their long-standing association with the entire golf
     Daly turned professional in 1987 and joined the PGA tour in 1991.  He
 presently enjoys exempt status through the 2005 season as a result of his 1995
 British Open victory. Daly returned to old form in 2001 with a career-high
 $828,914 in earnings.  He finished 61st on the money list, his highest since
 1995.  While starting the season ranked 507th in the Official World Golf
 Ranking he reached the top 50 by the end of the official PGA TOUR season.
     So far in 2002 Daly has played two tournaments winning nearly $200,000.
 He finished tied for fourth in the Phoenix Open and placed in the top 25 in
 the Bob Hope Chrysler Classic.  He ranks 1st in Driving Distance on the PGA
     Daly is also involved in many charitable causes, most notably Make-a-Wish
 Foundation and Boys & Girls Clubs of America.
     84 Lumber Company
     84 Lumber Company was founded by Joe Hardy in 1956 in the town of Eighty-
 Four, Pennsylvania, where the original store continues to operate.  Today,
 84 Lumber Company operates more than 434 stores in 34 states and employs more
 than 5,000 associates nationwide.  For 46 years, 84 Lumber Company has been
 providing professional contractors, remodelers and serious do-it-yourselfers
 with quality building materials, supplies and expertise.   For more
 information on 84 Lumber Company please visit our website: 84lumber.com
     Nemacolin Woodlands Resort & Spa
     Nemacolin Woodlands Resort & Spa is one of North America's premier resort
 destinations, with 274 luxurious guestrooms, suites and townhouses. In
 addition to the acclaimed Woodlands Spa, the resort offers 36 holes of golf on
 two PGA-rated championship courses, a new 30-station sporting clays facility
 in a lush 140-acre setting complete with a spacious Lodge, an equestrian
 center, 14 specialty shops, a ski facility for both downhill and cross-country
 enthusiasts, an impressive collection of restaurants and lounges, and a multi-
 million dollar art collection. Nemacolin Woodlands Resort & Spa also features
 over 23,000 square feet of meeting and banquet facilities, and a private
 airfield with a 3,900-foot airstrip. For additional information and
 reservations, contact Nemacolin Woodlands Resort & Spa at (724) 329-8555, or
 toll free at (800) 422-2736. Please visit our website at www.nemacolin.com.
     SFX Golf is part of SFX Sports Group, a global talent management and
 marketing agency that represents several hundred of the world's elite
 professional athletes in baseball, basketball, football, hockey, golf, tennis,
 figure skating, soccer and Olympics.  SFX Sports Group, which also develops
 and produces a number of nationally televised sporting events and offers a
 wide range of corporate hospitality services, is an independently operated
 division of Clear Channel Entertainment, a leading producer and marketer of
 live entertainment and also a leading live entertainment venue owner/operator.
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SOURCE 84 Lumber Company