9-7X, Saab's First SUV, Stars in 'ten' Fashion Show

Feb 21, 2005, 00:00 ET from Saab

    HOLLYWOOD, Calif., Feb. 21 /PRNewswire/ -- The all-new Saab 9-7X takes to
 the runway this week as part of the fourth annual "ten" fashion show.  The
 9-7X joins several other GM products at what has become a must-attend event
 for Hollywood's entertainment industry luminaries.
     The charity-driven event will showcase top celebrities wearing the latest
 fashions paired with stylish cars and trucks.  The event will highlight
 current concept cars and production vehicles as they are revealed to an
 audience of Hollywood's elite in a runway show on February 22 on the corner of
 Hollywood and Vine.
     Oscar Nominee Catalina Sandino Moreno and Golden Globe winner and Oscar
 nominee, Jamie Foxx, will model in the show.  Combining fashion, automotive
 design, and top entertainment, the charity-driven event will also include
 celebrities, sports figures and rock stars including four-time NASCAR
 champion, Jeff Gordon, Red Hot Chili Peppers' lead singer, Anthony Kiedis,
 Emmy nominee Amber Tamblyn, Hilary and Haylie Duff and a performance by Grammy
 winner Kanye West.
     The 9-7X goes on sale in the United States this spring with very
 attractive pricing.  Saab's first-ever SUV will come in two models: the
 Linear, priced at $38,990.00 and the Arc, priced at $40,990.00.  Both MSRPs
 include a $720.00 destination charge.
     The 9-7X SUV is just one part of the most aggressive product development
 offensive in Saab's 57-year history.  It joins the 9-3 Sport Sedan and
 Convertible, the 9-5 Sedan and SportWagon and the all-wheel drive 9-2X, as
 well as the upcoming all-new Saab 9-3 SportCombi and the 250-hp 2.8V6 Turbo,
 which will become available in all 9-3 Aero models later this year.
     The 9-7X Linear features standard all-wheel drive, leather-appointed
 heated front seats, 18-inch alloy wheels, side-curtain airbags, integrated
 roof rails, OnStar, XM Satellite Radio, 6-CD Bose audio system and a choice
 between a moonroof or a rear-DVD entertainment system.
     It is powered by an in-line 6-cylinder engine that makes 275 hp and 275
 lb.-ft. of torque.  The 9-7X Arc adds xenon headlamps, adjustable pedals,
 headlamp washers and a 300-hp/330 lb.-ft. V8.
     The 9-7X continues Saab's tradition of a cockpit-inspired instrument panel
 with its signature sliding-plate vents, in-dash cupholder and center console-
 mounted ignition.  The Saab 9-7X can be ordered in Obsidian Black, Titanium
 Silver and Ocean Blue.
     Saab is making the 9-7X SUV even more attractive with a limited special
 offer.  By registering before March 31, 2005, customers who purchase or lease
 a 2005 9-7X will get three years of free OnStar "Safe & Sound" and XM
 Satellite Radio service, a $700.00 value.  In addition, current Saab drivers
 whose leases expire in February, March or April will qualify for a lease
 extension of up to six months to enable them to take delivery of a new 2005
     Saab will target potential customers with a direct mail campaign by the
 end of February 2005.  This mailing will direct prospects to the Saab 9-7X
 website, http://www.saab97Xsuv.com .  Once customers have registered at this
 website, they will automatically receive the additional free services once
 they take delivery of their 2005 9-7X.  Interested customers can go directly
 to the website even if they did not receive the mailing from Saab.
     "The 9-7X joins the Saab lineup at the right time because the demand for
 premium midsize SUVs is strong," said Debra Kelly-Ennis, President and COO of
 Saab USA.  "About forty percent of current Saab owners already have an SUV of
 another make in their garage, while nearly 30 percent of Saab owners have left
 the brand for an SUV in the past.  With the 9-7X, Saab will be able to take
 advantage of the continued growth in this segment."
     On top of that, the Saab 9-7X SUV represents outstanding value for money,
 especially when compared with the Volvo XC90.  Not only has the 9-7X more
 headroom, legroom, towing capability and engine torque, it is also priced at
 over $8,000.00 less than a comparably equipped XC90 V8.
     Saab Automobile AB and Saab Cars USA, Inc. are subsidiary companies of
 General Motors Corp.  Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5
 automobiles for Saab Automobile AB, Sweden.  For more information, please
 visit http://www.saabusa.com .