A Bar is Born: Next Generation of Endangered Species Chocolate Bars Launched
ANAHEIM, Calif., March 6 /PRNewswire/ -- Attendees at the Natural Food Products Expo West taking place this week in Anaheim are among the first to meet Chocolate Jon Stocking's newest "quadruplets": A new series of chocolate bars from the Endangered Species Chocolate Company that are half the size of the company's popular 3-ounce bars. Weighing in at just 1.4 ounces, the "quadruplets" -- dubbed "Baby Bars" by Stocking -- feature photos and facts about some of the world's most endearing babies, all of which are endangered. The chocolate bars, fortunately, are in plentiful supply. Making their debut at Anaheim are the Snow Leopard, Koala, Giraffe, and Zebra-all babies, all designed to educate as well as inspire. Proud papa Stocking says of his newest creation, "We have wanted to provide the market with a snack-size bar for a long time, and at the same time, add other endangered animals to our product line. We're pleased to say we have done just that." The new baby bar flavors are dark chocolate tangerine (Baby Zebra Bar), milk chocolate peanut butter (Baby Giraffe Bar), dark chocolate and cherry (Baby Koala Bar), and milk chocolate mocha (Baby Snow Leopard Bar). All of the bars are certified organic. Inspiration for the baby bars comes from the International Snow Leopard Trust ("ISLT"), a non-profit organization dedicated to conservation of the endangered snow leopard and its mountain system. From the beginning, company founder and president, Jon Stocking wanted to educate consumers to the plight of endangered species by featuring animals facing extinction on his chocolate bars. Says Stocking, "When we met with the ISLT, we knew we had the first animal to be featured in the new product line." In addition to the four baby bars, the company produces 16 different 3-ounce Endangered Species Chocolate Bars(R) featuring endangered animals and habitat. Sketched by Stocking himself, the drawings are then turned over to an artist to finish in an original oil painting. Critical information regarding each animal is printed on the back and inside of each wrapper. The company periodically rotates out animals and features new ones on its chocolate bars. Though the company would like to feature all of the animals facing extinction, Stocking says that it would be impossible to do so given the amount of endangered plant and animal species now recorded by scientists. Endangered Species Chocolate bars are made with all natural ingredients and come in milk, dark and white chocolate and a combination of flavors. Bug Bites(R) are certified, all-natural, .035-ounce squares of dark and milk chocolate plus collectible cards featuring some of the world's most interesting insects; 98 in all. The company also makes Chimp Mints, certified organic dark chocolate and mint in .035-ounce squares, featuring 40 chimpanzees from the Jane Goodall Gombe Research Centre in Africa. The Endangered Species Chocolate Company is located in Talent, Oregon. In its ten years of operation, more than $150,000 and countless product and materials have been donated to numerous organizations; among them are The Jane Goodall Institute, Defenders of Wildlife, National Wildlife Federation and American Cetacean Society. Links to these and other environmental and animal protection organizations are listed on the company's website www.chocolatebar.com -- EcoLinks. The company's products are distributed nationally in natural foods stores and specialty outlets. All products can be ordered and shipped to consumers through the company website www.chocolatebar.com -- ESCC Store. NOTE: More information on the ISLT can be found on their website at www.snowleopard.org.
SOURCE Endangered Species Chocolate
More by this Source
Endangered Species Chocolate Welcomes Ryan Gomes as New East Coast Sales Manager
Feb 12, 2013, 10:00 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.