A Batch Made in Heaven

Bear Naked Introduces Two Snacking Favorites: Heavenly Chocolate and Peanut


-Bear Naked, America's Number #1 Selling Natural Granola Company, Captures

Two of America's Most Desired Flavors with Their Newest Granolas-

Oct 03, 2007, 01:00 ET from Bear Naked

    NORWALK, Conn., Oct. 3 /PRNewswire/ -- In conjunction with the
 company's ongoing commitment to encourage healthy snacking, Bear Naked, the
 all-natural food and lifestyle company, released two new granola flavors,
 Heavenly Chocolate and Peanut Butter, now available nationwide.
     For the peanut butter lover, there's nothing quite as satisfying as the
 thick, savory taste of fresh peanuts. For the candy connoisseur, nothing is
 more flavorful than a dark, rich, sweet piece of chocolate. For the granola
 fan that craves both flavors, this is the perfect pairing from the perfect
     Initially launched earlier this summer as an "in and out" product, the
 company decided to release the Heavenly Chocolate flavor for year round
 consumption when it quickly became one of Bear Naked's top-selling flavors.
 Heavenly Chocolate is an exciting endeavor for the all-natural company,
 which wanted to create something flavorful and wholesome. A smart,
 snackable solution to satisfy that all-too-often craving.
     Bear Naked's all natural peanut butter and chocolate granolas meet the
 needs of today's consumer by bringing together fun, great taste and
 wholesome ingredients--all of which are wrapped up in a brand that
 encourages active living and is driving category growth.
     "At Bear Naked, we love developing wholesome snacking products with
 flavor profiles that strongly resonate with consumers," says Rachel
 Sanzari, MS, RD, Director of Nutrition. "Chocolate and peanut butter were
 logical choices for us. They're traditional snacking flavors we all love to
 eat. Our fans appreciate our portfolio of delicious, wholesome and exciting
 snacking options, because we always ensure great taste while offering an
 on-the-go source of sustainable energy."
     About Heavenly Chocolate:
     This all-natural granola is a delicious, soft baked blend of whole
 grain oats and dark chocolate goodness. As with all Bear Naked products,
 there are no preservatives, hydrogenated oils, cholesterol, artificial
 flavors, high fructose corn syrup and 0g trans fat. Translated, it's
 everything you want, and nothing you don't. Or, to anyone with a sweet
 tooth, it's edible heaven.
     About Peanut Butter:
     All natural peanuts and peanut butter are at the heart of this new
 granola, allowing consumers to rediscover the indulgent flavor in a better
 for you snack. Whole grain oats provide long-term energy while peanuts and
 ground flax seed contain minerals, antioxidants and fiber. No hydrogenated
 oils, refined sugars or artificial ingredients are used - something other
 peanut butters can't promise.
     For scrumptious munching at home or on the go, Bear Naked makes it easy
 to stay on the path of healthy eating.
     About Bear Naked
     Bear Naked, Inc. began in 2002, based on a belief in developing great
 tasting products made from all-natural ingredients that fuel active
 lifestyles. Just five years later, Bear Naked has nationwide distribution
 and is the #1 and #2 granola brand in the natural and conventional
 channels, respectively. With a strong passion for active living, the
 company is dedicated to supporting causes that maintain our outdoor spaces
 so that all can enjoy nature's playground. As Bear Naked continues on its
 path of growth, it remains committed to improving the health and well-being
 of its customers, employees, and the outdoor spaces we all love to play in.
 For more information, visit www.bearnaked.com.
     Contact:  Nicole Cohen
               OrganicWorks Marketing

SOURCE Bear Naked