A Brand Reborn - New Greyhound Buses Redefine Leisure Travel
Upgraded Fleet Features Wi-Fi, More Legroom, New Take on Classic Design
"More than an updated paint job, our new buses offer a truly upgraded experience for customers and a new way to sit back and experience the open road," said
The new buses will feature a sleek exterior of strong blue and premium silver colors, highlighting a new Greyhound logo. Inside, passengers will be delighted with the vast upgrades and amenities available onboard including extra legroom, free Wi-Fi access, power outlets and three-point seat belts.
Greyhound first ordered 33 Prevost X3-45 buses for its BoltBus service last year. The X3-45 is a high-end model in the
The Golden Age of Bus Travel, Today
For nearly a century, Greyhound has been an American icon, providing safe, enjoyable and affordable travel to nearly 25 million passengers each year. To take the brand into the next century of service, Greyhound worked with its advertising agency of record,
Inspiration for the new bus design started with a look back at Greyhound's rich and recognizable design heritage from the early and mid-20th century, when the brand's signature colors and running dog were first introduced to underscore the adventure, luxury and efficiency of leisure bus travel. This "Golden Age of Bus Travel" era provided a launch point for not only updating the color palette and logo to modern tastes, but also improving the onboard amenities as well.
"Our iconic running dog is one of the most-recognized brands in the world," noted Leach. "With these new innovations, we are poised to strengthen the Greyhound brand in the minds of current customers, as well as introduce the convenience of bus travel to a new generation of passengers."
Continued Commitment to Innovation
The bus re-design is part of an on-going effort by Greyhound to improve the travel experience and modernize its service offerings. In 2005, it began a three-year
Over the next five years, Greyhound will continue to invest in the new fleet, with even more terminal upgrades and new driver uniforms, which will reflect the company's new brand identity. For more information about the new buses, visit www.greyhound.com.
Greyhound is the largest North American provider of intercity bus transportation, serving more than 2,300 destinations with more than 10,500 daily departures across the continent. The company also provides Greyhound PackageXpress and charters. For fare and schedule information or to buy tickets, call 1-800-231-2222 or visit the Web site at www.greyhound.com. Follow Greyhound on Twitter for the latest news and travel deals, http://twitter.com/GreyhoundBus.
SOURCE Greyhound Lines, Inc.
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