A Favorite American Food Helps Families Living A Gluten-Free Lifestyle During National Celiac Awareness Month

BATTLE CREEK, Mich., May 14, 2012 /PRNewswire/ -- Today, while "gluten-free" has become a household term, there are still countless myths that make it tricky for moms and their families to navigate a gluten-free lifestyle. This May, National Celiac Awareness month, Kellogg's® Rice Krispies® Gluten Free cereal asked dietitian Tricia Thompson, M.S., R.D., to bust these myths to help moms make gluten-free meal choices easier. 

Three Popular Gluten-Free Myths

With much uncertainty surrounding the gluten topic, Thompson's myth-busting tips help moms feel assured that they're making good choices for their kids:

• Myth One: You always have to pay more for gluten-free products. Gluten-free doesn't have to mean more expensive or a trip to a specialty store. For example, a box of Kellogg's Rice Krispies Gluten Free cereal costs the same amount as Kellogg's Rice Krispies and is sold alongside the original blue box.
• Myth Two: All gluten-free snacks for kids require extra attention from mom and dad. Not all snacks require a lot of time and preparation. With many favorite products now available in gluten-free varieties, it's easy to whip up a quick gluten-free snack that the whole family will love, like Rice Krispies Gluten-Free Treats™.
• Myth Three: Food that's labeled "gluten-free" is healthy. Not all gluten-free products qualify as healthy. When grocery shopping, look for gluten-free cereals, breads, and pastas that are made with gluten-free whole grains or have been fortified or enriched as they are good sources of iron and B vitamins, which may be lacking in gluten-free diets.

"There are ways to eat a gluten-free diet without sacrificing several nutrients, including fiber, iron, folate and niacin," said Thompson. "For example, a breakfast that includes a whole grain- or vitamin and mineral-fortified cereal, like Kellogg's Rice Krispies Gluten Free, served with sliced bananas and milk is a quick, healthy and delicious way for kids to start the day."

Kellogg's Rice Krispies Gluten Free Cereal

Moms on the hunt for tasty choices for their kid's gluten-free diet don't have to look further than the cereal aisle, where they can find Kellogg's Rice Krispies Gluten Free cereal. The gluten-free ingredients give family members with celiac disease the chance to enjoy one of their favorite cereals and snacks. It's also:

• Made with whole-grain brown rice, eliminating barley malt (the source of gluten in the original cereal)
• Made with three simple ingredients
• Fortified with 10 essential vitamins and minerals

Learn more about Kellogg's Rice Krispies Gluten Free cereal and find family-friendly gluten-free recipes at www.ricekrispies.com. Stay in touch on Facebook at www.facebook.com/ricekrispies.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

About Tricia Thompson, MS, RD 

Tricia Thompson, MS, RD, is a nutrition consultant, researcher, and creator of Gluten-Free Dietitian Web site (www.glutenfreedietitian.com) and founder of Gluten Free Watchdog, LLC (www.glutenfreewatchdog.org). She has authored numerous publications for both scientific and popular readerships, including articles published in the Journal of the American Dietetic Association, Journal of Human Nutrition and Dietetics and New England Journal of Medicine. Tricia is also the author of a variety of books and book chapters on the gluten-free diet, including The Gluten-Free Nutrition Guide (McGraw-Hill), The Complete Idiot's Guide to Gluten-Free Eating (Penguin), the American Dietetic Association's booklet Celiac Disease Nutrition Guide, the American Dietetic Association's Easy Gluten-Free: Expert Nutrition Advice with More Than 100 Recipes, and the American Dietetic Association's Pocket Guide to Gluten-Free Strategies for Clients with Multiple Diet Restrictions.

SOURCE Krispr Communications