DALLAS, Aug. 9 /PRNewswire/ -- The competitive threats associated with globalization within the composites marketplace are beginning to force incumbent glass fiber producers to consider strategic alternatives as a way to compete more effectively according to "The Promise of Globalization: A Market Assessment and Impact Analysis of the Owens Corning Acquisition of Saint- Gobain's Reinforcement and Composites Business", a new research report from Lucintel. Our analysts examine the rationale for Owens Corning's and Saint- Gobain's decision to abandon its previously announced joint venture agreement and instead embark on an acquisition of a $900 million business. Leading up to this decision and wishing to avoid the possibly lengthy regulatory hurdles and forced asset sales, Owens Corning and Saint-Gobain began to assess other strategic alternatives. And on July 27, both companies announced that they had abandoned the proposed joint-venture agreement it signed earlier this year. Instead, Saint-Gobain has proposed a sale of its $900 million reinforcement and composites business to Owens Corning for $640 million. Lucintel sees the several benefits of this acquisition falling in Owens Corning's favor, based primarily on four key factors. In this study, Lucintel analysts address the issue of globalization within the composites industry and how competitive differentiation can produce successful operating models. However, relentless execution, Lucintel details, will be the determining factor if this acquisition will prove successful. "The joint venture announced by Owens Corning and Saint-Gobain earlier this year encountered some regulatory hurdles and it also embodied several challenges that a full acquisition will avoid," said Richard Dean, Lucintel's Director of Research, and co-author of this report. "The decision to acquire these assets -- rather than embark on a joint venture -- is not surprising." "Globalization within the composites industry is a potentially disruptive trend, particularly as overseas fiberglass producers add significant production capacity to the marketplace," noted Dr. Sanjay Mazumdar, CEO of Lucintel, and co-analyst on this research report. "By acquiring Saint-Gobain's assets, Owens Corning is establishing for itself a stronger position to counter this competitive threat." To get a detailed table of content on this 9 page thought leadership report, please contact firstname.lastname@example.org or call 972-636-5056 in the US or visit www.lucintel.com. This report is published by Lucintel, a leading global market research company and business consulting firm with over 600 clients worldwide.