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A Milestone Million

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LONDON, June 27, 2013 /PRNewswire/ --

More than one million free hotel nights redeemed under the customer loyalty programme has announced that it has rewarded its customers with more than one million free* nights under its Welcome Rewards customer loyalty programme.

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Under the industry-leading programme, members earn a Welcome Rewards point for every night they spend in any participating hotel chain, boutique hotel or bed and breakfast booked through, earning a free night for every 10 stayed.

"A million nights is quite a landmark," said Nigel Pocklington, Chief Marketing Officer of the brand. "When we launched Welcome Rewards, we were determined to make it attractive, generous and easy-to-use for consumers. The fact that so many of our worldwide customers have reaped the rewards of their membership shows that we achieved our aim."

Members can redeem their free nights at more than 85,000 partner hotels, with no restrictions or blackout dates. The maximum value of the free night is the average daily rate of the 10 nights stayed. Credits do not expire as long as there is Welcome Rewards activity on their account at least once every 12 months. In certain countries, members who stay more than 10 nights in a year receive added service benefits.

Welcome Rewards was launched in the US and Latin America in 2008, in the UK, Canada and Australia in 2010 and extended to all other sites worldwide in 2011. For further information, terms and conditions are set out on

* A free night does not include taxes and fees. Only properties marked with Welcome Rewards® qualify.

About is a leading online accommodation booking website with over 200,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Travellers can book online or via multilingual call centres. Special apps for mobile phones and tablets can also be downloaded at, enabling customers to book on the go with access to 20,000 last minute deals.


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