A New Day for Online Shoppers: Fatlens Launches First-Ever Search Engine Built Expressly for Online Shopping
Company to Expand Successful Event Ticket Search Site and Preview Six
Additional Shopping Categories at DEMOfall
HUNTINGTON BEACH, Calif., Sept. 19, DEMOfall 2005
/PRNewswire/ -- Following the market success of its unique event ticket shopping search site, FatLens today announced an expansion of its patent-pending technology to address more e-commerce categories for the 2005 holiday season. In October, the FatLens site will preview shopping search for six popular categories -- clothing, accessories, shoes, luggage, jewelry and electronics. The new shopping search capabilities will be demonstrated for the first time to DEMOfall attendees this week. Over the last five years, the number of Americans purchasing online has grown by 63%, representing a $79 billion market in 2005. Consumers, familiar with using Internet search to find Web sites and relevant content, are finding that search engines are built for text search and do not provide comprehensive and relevant shopping search results. FatLens is the first search engine with technology designed specifically for shopping and intends to usher in a new day for online shoppers. "Shopping online is a popular activity and continues to grow tremendously every year, but many consumers are still frustrated by not being able to find what they want, or where to buy it," said Nanda Kishore, CEO, FatLens. "We realized these frustrations were largely due to how consumers were doing their shopping -- by using search engines meant to uncover information, not products or merchants. With FatLens, we hope to provide savvy shoppers with a quantum improvement in their online shopping search experience relative to today's general purpose search engines and comparison shopping sites." In June 2005, FatLens first launched its unique search technology for the event ticket category and helped change the way consumers shopped for tickets online by enabling them to search hundreds of sites all at once, including Craigslist, eBay and primary ticket sellers like Ticketmaster. With the expansion into six new shopping categories -- planned for an October 2005 preview launch -- consumers will find the same powerful shopping search functionality with the following features: -- The Web's Most Comprehensive Shopping Search Results -- FatLens has a continuously growing search index that will quickly include all the products carried by mainstream and major online retailers. Through a combination of patent-pending search crawlers (spiders) and algorithmic classification, the site will offer an unmatched comprehensiveness in shopping search results. -- Smart Search Engine Delivers Precise and Relevant Results -- Search results are not based on merchant paid placements, but are precisely matched algorithmically using full knowledge of the shopping categories. For example, a search for "Motorola Bluetooth Headset" will better reflect the searcher's intent and not show headsets from other manufacturers. In addition, results are ordered by the Consumer Merchant Preference (CMP) ranking which prioritizes results using consumers' aggregate purchasing and search preferences. This means that the first results shown are exactly what all other consumers found as the most important for that specific search in that category. The powerful search capability is especially well suited for "soft goods" categories like clothing, accessories, shoes and jewelry. -- Consumer Features Tailored for Shopping Search -- The FatLens search engine interface is optimized for shopping search. The site's Wish List feature enables shoppers to save product search results and come back at a later time to items of interest, or easily compare multiple items from different searches. Just like other search engines, FatLens does not include extraneous capabilities such as merchant grading systems, user reviews or feature comparisons, but will continue to add only features that make the online shopping search experience easier and more enjoyable over time. -- New Merchant Revenue Approach -- Instead of using lead-based sponsored advertising links or showing just the results that are paid placements, the FatLens business model shows all relevant results and is based on merchant sales. No other search engine or comparison shopping site offers such direct goal alignment for merchants selling online. "FatLens is taking a powerful new approach to online shopping through its innovative search technology. This is an enormous leap forward for the growing world of online buying and selling," said Chris Shipley, Executive Producer of the DEMO Conferences. FatLens is showcasing the new shopping search capabilities onstage at the conference and will be providing demonstrations in the DEMOfall 2005 Demonstrator Pavilion, station #27. About DEMOfall 2005 The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit www.demo.com. About FatLens FatLens, the Web's most powerful shopping search engine, is a new way to search and shop online. FatLens uses patent-pending search technology optimized for shopping to help consumers quickly find the best bargains and the largest selection of products from all over the Internet. The FatLens search capability, launched for event ticket shopping in June 2005, is experiencing rapidly increasing consumer Web traffic. In October 2005, FatLens is extending the search capability in a preview release that will help consumers search and shop in six additional categories -- clothing, accessories, shoes, luggage, jewelry and electronics. For more information on FatLens, please visit the company's Web site at www.fatlens.com.
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