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GlaxoSmithKline Consumer Healthcare Launches Nationwide "alli

Experience(R)" Mall Tour to Help Americans Make Informed and Healthier

Eating Decisions

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    PITTSBURGH, Sept. 21 /PRNewswire-FirstCall/ -- Today, GlaxoSmithKline
 Consumer Healthcare (NYSE:   GSK) announces the launch of the "alli
 Experience" mall tour. The "alli Experience" mall tour will stop in 12
 major U.S. cities to educate overweight adults on healthy weight loss
 strategies as well as introduce them to the alli program.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070928/NYF060 )
     Launched in June 2007, alli (orlistat 60 mg) is the only FDA-approved
 weight-loss product available to overweight adults without a prescription.
 It is the first clinically-proven over-the-counter weight loss product to
 be combined with a comprehensive support program (www.myalli.com). The
 "alli Experience" tour will speak to current alli users, consumers
 considering the product and those who tried the program and decided they
 weren't ready to commit.
     "Based on consumers' positive feedback of the 'alli Experience,' the
 initial installation in New York City earlier this year where over 10,000
 people visited in 19 days, we have decided to continue the momentum and
 take that unique experience to others across the U.S." says Steven L.
 Burton, vice president, Weight Control, GlaxoSmithKline Consumer
 Healthcare. "We want to make sure as many people as possible have a chance
 to experience this unique educational exhibit which will provide them with
 extremely useful information on the alli program so they can make a
 fully-informed decision whether they are ready to commit to trying alli. We
 chose to take the alli Experience to malls across the country as the
 environment provides a perfect setting for us to talk to consumers in a
 place that's convenient and comfortable."
     The "alli Experience" mall tour is designed to help overweight adults
 adopt the principles of modest, gradual weight loss. The multi-media
 exhibit, divided into 3 zones, encourages visitors to embrace a more
 realistic approach to diet and exercise for improved health. The exhibit
 will also help overweight people who want to lose weight determine if they
 are ready to commit to trying alli.
     -- Zone 1 ("You"):  In this area visitors can learn about empowerment and
        how to take the first step towards weight loss.
 
     -- Zone 2 ("Food"):  Visitors are then greeted by a registered dietician
        who can provide tips for healthy eating and strategies for safe weight
        loss.
 
     -- Zone 3 ("alli"):  In the final zone consumers learn more about the
        product through a number of interactive stations.  This area helps
        visitors find out if they are ready for a true weight loss commitment
        or still hoping for a quick fix.  They can ask a pharmacist questions
        about taking alli while on other medications.  They can also
        learn how alli can help them lose 50 percent more weight than dieting
        alone.
     The "alli Experience" mall tour will take place from September 21
 through November 18, 2007 stopping in popular malls in Atlanta (North Point
 Mall), Chicago (Northbrook Court), Dallas (Stonebriar Centre), Detroit
 (Lakeside Mall), Houston (Houston Galleria), Los Angeles (Glendale
 Galleria), Minneapolis (Mall of America), Long Island, NY (Roosevelt
 Field), Philadelphia (King of Prussia Mall), St. Louis (Saint Louis
 Galleria), San Jose (Valley Fair) and Washington, DC (Tysons Galleria). The
 "alli Experience" exhibit is free of charge and will be open daily (12:00pm
 to 7:00pm Monday through Saturday; 11:00am to 6:00pm on Sunday). Teenagers
 and children unaccompanied by an adult will not be allowed entrance into
 the exhibit.
     Consumers visiting the alli Experience will take away educational
 information and tools such as brochures, recipes and meal planners to help
 support the alli program. Those who cannot attend the exhibit can
 experience it online by visiting www.myalli.com/tour/.
     alli is currently available in pharmacies and mass retailers
 nationwide. For more information about alli and the alli program, go to
 http://www.myalli.com. Information on alli and the alli program are also
 available in Spanish at http://www.mialli.com.
     About alli(R) Weight Loss Aid
     alli (orlistat 60mg), the only FDA-approved weight-loss product
 available to overweight adults without a prescription, combines a
 clinically-proven product with a comprehensive individualized action plan.
 The alli program encourages modest, gradual weight loss, known by experts
 as the best way to lose weight. alli is to be taken three times a day with
 meals containing fat and has been available in pharmacies and mass
 retailers nationwide since June 15, 2007.
     About GlaxoSmithKline Consumer Healthcare
     GSK Consumer Healthcare is one of the world's largest over-the-counter
 consumer healthcare products companies. Its more than 30 well-known brands
 include the leading smoking cessation products, Nicorette(R), NicoDerm(R)
 CQ and Commit(R) as well as many medicine cabinet staples, including
 Abreva(R), Aquafresh(R), Sensodyne,(R) Tums(R) and Breathe Right(R).
     About GlaxoSmithKline
     GlaxoSmithKline - one of the world's leading research-based
 pharmaceutical and healthcare companies - is committed to improving the
 quality of human life by enabling people to do more, feel better and live
 longer. For company information visit: http://www.gsk.com.
 
 

SOURCE GlaxoSmithKline Consumer Healthcare