DOVER, N.J., May 30 /PRNewswire/ -- Over thirty years ago, Kikuo Ibe of
Niigata, Japan, dropped his only watch and it shattered into a million pieces.
Years later he found himself working for Casio Computer Co. Ltd. of Tokyo,
Japan, and designed a watch that could survive a fall from a three-story
building without missing a beat -- that was twenty years ago. Mr. Ibe's new
watch would go on to shatter Casio's sales records as well.
The G-Shock watch, now celebrating its 20th anniversary, was named for the
g-force, the force exerted by gravity on an object near the earth's surface,
such as the kind a plane withstands in its maneuvers.
The first G-Shock watch -- Model DW-5000 -- was introduced in the United
States on April 1, 1983. It took the country by storm. The G-Shock's claim to
fame came from a TV spot where the G-Shock was strapped around a hockey puck.
The watch was hit head-on with a hockey stick and sped across the ice at an
amazing speed. Naturally, this type of advertising caused consumer advocates
to challenge this test to see if the advertising claims were true.
The G-Shock watch was a regular feature on a highly rated, nationally
syndicated TV show, which was hosted by a popular TV consumer advocate. The TV
spot was re-enacted on the show with a hockey player slapping the watch across
the ice. The G-Shock was also blown up and dropped from a helicopter onto a
concrete slab. Finally, it was rolled over by a garbage truck. Each separate
test only proved that the G-Shock was, in fact, the world's toughest watch. It
never missed a beat and became one of the best selling watches of our time.
"Twenty years and the brand is still going strong," said John Clough,
president of Casio, Inc. "Here's a watch that has lived up to its reputation
as being the world's toughest watch," Clough said. "As new models with
numerous features and functions become available in 2003 -- in an assortment
of styles and colors -- there's no end in sight to the popularity these new
watches will generate," added Clough. "The G-Shock proved to the world that
tough can still look good," he said.
In 1998 the G-Shock line was featured in Vogue Magazine and caught on with
fashion conscious Americans. A feature on the "Style" page in The New York
Times added to the hype, as well as a cover shot of a bright yellow G-Shock
worn by a popular recording artist on the cover of Rolling Stone Magazine.
President Kazuo Kashio of Casio Computer Co., Ltd. says, "there is no
greater joy than that experienced when a product created by your company
triggers cultural change that spreads throughout the entire world." He added
that, "Casio is totally committed to developing original new products that
contribute towards making the world a better place to live."
Today, there are several lines within the G-Shock Brand, including Atomic
Solar G-Shock*, Tough Solar G-Shock, Classic G-Shock, Baby-G and Club-G.
Depending on the model, G-Shock watches can store phone numbers, names,
telememos and can go to depths of up to 200 meters.
* The Casio Atomic Solar Powered watches receive a time calibration
signal transmitted from Fort Collins, Colorado. Signal reception is possible
within a radius of about 2,000 miles from the Fort Collins transmitter. See
manual for an explanation of ideal conditions for setting as well as factors
or locations that can create and make reception difficult.
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co.
Ltd., Tokyo Japan. In addition to timepieces (Wrist Technology), Casio
markets calculators, business organizers, handheld personal computers, musical
keyboards, digital cameras, portable color TVs, cash registers and other
electronic products. Casio, the unexpected extra. For more information visit
SOURCE Casio, Inc.