LAS VEGAS, Jan. 7, 2016 /PRNewswire-USNewswire/ -- What: AARP Executives are speaking at CES 2016® and using the opportunity to challenge the technology industry to establish greater collaboration in developing products for people 50-plus.
Who: Terry Bradwell is AARP's Chief Enterprise Strategy & Innovation Officer
Jody Holtzman is AARP's Senior Vice President for Enterprise Strategy & Innovation
When: AARP executives will be appear on back to back Digital Health Summit sessions on Thursday, January 7, 2016 from 11:30 am to 2 pm. Sessions include: Lifelong Tech: Just Scratching the Surface and Fasten your Seatbelts: It's the Year of the Caregiver.
Where: Venetian, Level 4, Lando 4303 at CES 2016
Why: The longevity economy shows us that people 50-plus are driving the economy, generating $7.1 trillion in economic activity. AARP is working to ensure the 50-plus consumer is at the center of innovation. AARP aims to disrupt aging by focusing on health and self and personal connections.
More, AARP is issuing new research that finds the caregiving technology is set to increase 13 percent over the next four years, resulting in a major disruptive market opportunity.
For more information on AARP's innovation strategy and the longevity economy, please visit: http://www.aarp.org/technology/innovations/innovation-50-plus/
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/aarp-executives-challenge-tech-industry-at-ces-2016-by-encouraging-greater-collaboration-with-people-50-plus-300200953.html