Abbyson Living Signs Licensing Agreement with Celebrity Designer Monica Pedersen
LOS ANGELES, Nov. 20, 2013 /PRNewswire/ -- Abbyson Living is proud to partner with well-known celebrity designer Monica Pedersen to launch the exclusive Monica Pedersen Furniture Collection by Abbyson Living.
Pedersen is a designer best known for her work on HGTV's hit television series Designed to Sell and HGTV Dream Home Giveaway. She is also the author of Make It Beautiful, a book that inspires and teaches readers how to entertain at home with her exclusive insider tips. Her designs and tips have been featured in national publications, including Redbook, Town and Country, Good Housekeeping, InStyle, USA Today, Washington Post, Woman's Day, Family Circle, Domino, and Chicago Magazine. She will also be featured on a new design show on network television in early spring 2014.
"We are thrilled to have partnered with such a well-known and respected designer that defines elegance," Yavar Rafieha, president of Abbyson Living, said. "Monica's expertise in design, style and market trends combined with family values complements the Abbyson brand and we're happy to have her join our team."
Abbyson Living will launch the Monica Pedersen Furniture Collection by Abbyson Living at the Las Vegas World Market in January 2014 with more than 25 SKUs. Pedersen will have her own space to showcase her new line within the Abbyson Las Vegas showroom located inside building B, Floor 8. Abbyson and Pedersen plan on designing more than 75 SKUs by mid-2014.
"I am so excited to launch my Monica Pedersen furniture collection with a company whose product and people I believe in," Pedersen said. "With this partnership, we are going to be introducing many new and trendy designs that will be inspired by elegance."
The initial launch will feature colorful new designs of living room collections, including sofas, accent chairs, ottomans, dining chairs, and barstools. The next phase will include bedroom collections.
The licensing agreement is a new initiative for Abbyson Living and is the first of many more licensing deals that lies ahead.
The new Monica Pedersen Furniture Collection by Abbyson Living brand will enhance the continuous vertical growth that Abbyson Living has experienced since 2008, when they introduced their ground-breaking drop-ship model.
For more information about Abbyson Living, visit www.Abbyson.com.
For more information about Monica Pedersen, visit www.monicapedersen.com.
SOURCE Abbyson Living
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