ABC, CBS, NBC Announce Historic Collaboration to 'Stand Up To Cancer'

Stars from film, television, sports, journalism and music come together

for September 5th prime time television event to raise funds for cancer

research



May 27, 2008, 01:00 ET from Stand Up To Cancer

    NEW YORK and LOS ANGELES, May 27 /PRNewswire-USNewswire/ -- Stand Up To
 Cancer (www.standup2cancer.org), a new initiative to raise philanthropic
 dollars for accelerating ground-breaking research, will launch tomorrow
 through an unprecedented collaboration uniting the major television
 networks, entertainment industry executives, celebrities and prominent
 leaders in cancer research and patient advocacy. ABC, CBS and NBC will
 donate one hour of simultaneous commercial-free primetime for a nationally
 televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT),
 aimed at rallying the public around the goal of ending cancer's reign as a
 leading cause of death.
 
     (Logo: http://www.newscom.com/cgi-bin/prnh/20080527/DC23532LOGO )
 
     Network evening news anchors Charles Gibson, Katie Couric and Brian
 Williams will announce the initiative together during live appearances
 tomorrow on ABC's "Good Morning America," CBS's "The Early Show," and NBC's
 "TODAY show."
 
     "For people struggling with this disease, or those who will be
 diagnosed, scientific breakthroughs can be a matter of life or death --
 literally. We want everyone to know that they can make a difference in this
 fight," said Couric. "Television is a notoriously competitive business. For
 the three major broadcast networks to join forces is a wonderful example of
 the power of working together, and we're very grateful to have the
 opportunity to reach people all over the country through this show."
 
 
 
     "As a motion picture and television producer, I've learned how
 incredibly powerful these mediums can be in generating public discourse,
 sometimes almost overnight. Our goal with this initiative and TV show is to
 'tip' the conversation in this country about cancer - to get people riled
 up, so they want to do something about the fact that it still takes so many
 lives," said Laura Ziskin, who will produce the September 5th broadcast.
 Ziskin is a cancer survivor. Her film credits include the Spider-Man
 trilogy, As Good As It Gets, and Pretty Woman, and she also produced the
 74th and 79th Annual Academy Awards.
 
     The Stand Up To Cancer special will feature live performances by
 legendary recording artists and stars from film and television who will
 perform as well as present filmed content giving viewers insight into
 cancer. Various screening tests will be demonstrated in novel and
 entertaining ways. "Katie, Charlie and Brian will report on potentially
 life-saving research, speaking with both patients and scientists. We hope
 to entertain you, educate you, move and inspire you," Ziskin said.
 
     Stand Up To Cancer (SU2C) is a program of the Entertainment Industry
 Foundation (EIF), a 501(c)(3) charitable organization, and was established
 by a group of media, entertainment and philanthropic leaders, whose lives
 have all been affected by cancer in significant ways. Stand Up To Cancer is
 bringing industry resources -- people, as well as mediums such as
 television and the web -- to bear in the fight against cancer as never
 before.
 
     The SU2C leadership team includes Katie Couric; the Entertainment
 Industry Foundation, represented by Board of Directors Chairperson Sherry
 Lansing (who is Founder of the Sherry Lansing Foundation) and CEO Lisa
 Paulsen; Laura Ziskin; the Noreen Fraser Foundation and its executives
 Noreen Fraser (who is also a cancer survivor), Woody Fraser, Rusty
 Robertson and Sue Schwartz; and nonprofit executive Ellen Ziffren.
 
     "The statistics are staggering," Gibson said. "Cancer claims one person
 every minute of every day in the United States. Every year in this country,
 it takes the lives of more than half a million people...worldwide, cancer
 kills more than six million people annually. There has been progress on
 both the research and awareness fronts; as a result, there are over ten
 million cancer survivors in the US today. More work urgently needs to be
 done so that more people will survive," he said.
 
     "Not only has cancer touched all of our media organizations in profound
 ways, but it has touched each of us personally. This extraordinary
 broadcast will serve a number of purposes - we'll share vital information
 with our viewers and hopefully raise funds that are so critical in the
 fight against this insidious disease," said Williams.
 
 
 
     New developments in the laboratory are revealing the way cancer begins,
 progresses and spreads. Stand Up To Cancer is founded on the belief that
 now, more than ever, there is sufficient knowledge of the basic science of
 cancer, and that the technologies are finally available to translate this
 knowledge into real advances in treatment and prevention. Today's cancer
 scientists are on the verge of life-saving discoveries. But what they
 desperately need are the funds required to mount an all-out assault. Stand
 Up To Cancer is dedicated to providing this much needed new source of
 cancer research funding.
 
     Co-Chair of the Disney Media Networks and President of the Disney-ABC
 Television Group Anne Sweeney, CBS Corporation President and Chief
 Executive Officer Leslie Moonves, and NBC Universal President and Chief
 Executive Officer Jeff Zucker commented on their companies' decisions to
 collaborate.
 
     "Everyone in our country has been touched by cancer in some way, shape
 or form. The thought that we could, in one hour of television, make a true
 difference in the fight against this disease was both exciting and
 inspiring," Sweeney said.
 
     "Television is a uniquely powerful medium and the networks joining
 forces offer an unparalleled opportunity to communicate loud and clear that
 we all have a stake in the fight against cancer," said Moonves. "Through
 the unity of broadcasters, entertainers and cancer groups alike, and the
 giving spirit of the audience at home, this television event has the
 potential to make a profound impact on our society's ability to understand
 and battle this terrible disease."
 
     "We've gone to the moon and pioneered a technology that revolutionized
 the way the world communicates. Applying that same innovation and
 commitment, scientists are on the cusp of making enormous strides in their
 efforts to combat cancer, but they need additional funding to do that.
 Through Stand Up To Cancer, and the September 5th broadcast, people all
 over the country can help," said Zucker, who is a cancer survivor.
 
     AN INNOVATIVE RESEARCH MODEL
 
     Stand Up To Cancer's innovative approach to research is designed to
 eliminate barriers that have traditionally inhibited creativity and
 collaboration by enabling the best and brightest investigators from leading
 institutions across the country and internationally to work together. These
 collaborative "Dream Teams" will pursue the most promising research,
 accelerating the discovery of new therapies for cancer patients and
 advancing efforts in cancer prevention research. Stand Up To Cancer monies
 will also be used for some high-risk, high-impact cancer research
 proposals, which are often not supported by conventional funding sources.
 
 
 
     The American Association for Cancer Research (AACR) will conduct expert
 scientific review of the research projects and administer funds raised
 through the initiative under the direction of a Scientific Advisory
 Committee. Nobel Laureate Phillip A. Sharp, Ph.D., Institute Professor at
 the Massachusetts Institute of Technology and the David H. Koch Institute
 for Integrative Cancer Research at MIT chairs the Committee, which includes
 highly accomplished clinical investigators, senior laboratory researchers
 and physician-scientists. "This project has tremendous potential to change
 the face of cancer research," said Sharp. "Our goal is to rapidly move new
 research discoveries out of the lab and into the clinic to save lives from
 cancer."
 
 
 
     "I am pleased that AACR is a partner in the Stand Up To Cancer
 initiative," said Raymond N. DuBois, M.D., Ph.D., AACR President and
 Provost and Executive Vice President at M.D. Anderson Cancer Center. "The
 Stand Up To Cancer model is distinctive because it emphasizes collaboration
 among scientists and will accelerate translational research on the verge of
 breakthroughs as well as provide an additional revenue stream to encourage
 novel, high-risk proposals that have great potential in making inroads
 against cancer."
 
 
 
     A Stand Up To Cancer Advocate Advisory Council is being formed, and
 will include leaders from approximately 25 organizations. Additionally,
 representatives from the advocacy community will work side-by-side with the
 scientists on the "Dream Teams," so the perspectives of the patients and
 survivors they represent will be integrated into the direction of the
 research.
 
 
 
     INITIATIVE DETAILS
 
 
 
     In addition to the nationally televised network fundraising event,
 other key elements of the initiative include:
 
 
 
     -- Standup2cancer.org -- With both interactive applications and rich
 content, the SU2C web site will foster an online community for everyone
 affected by cancer, utilizing the same approach as the televised special:
 it will move, educate and even entertain users. Features include: The
 Constellation: For a dollar donation or more, users can launch a star in
 honor of anyone who has received a cancer diagnosis. The Stand: An
 interactive facebook application to illustrate that the 'cancer community'
 encompasses everyone and that we are all connected by this disease. SUTV:
 Features video segments rich in scientific and research information, as
 well as ones that confront the personal and human side of cancer's impact.
 SU2C Magazine: Offers seven sections of diverse content written by leading
 voices in every field.
 
 
 
     -- Public Service Announcement (PSA) Campaign - A series of TV, radio
 and print PSAs featuring celebrities and members of the general public to
 mobilize support for the campaign will begin to air and appear in
 publications soon.
 
 
 
     "I have lost beloved family members and friends to this dreaded
 disease," said Sherry Lansing. "Sometimes I feel as if cancer is an
 epidemic that will never end. But then I am reminded of diseases such as
 tuberculosis, small pox and polio that used to cause fear... and then I
 know that just like those other diseases, cancer can and will be defeated,
 too."
 
     Major League Baseball was the first donor to contribute to Stand Up To
 Cancer. "This initiative has presented an historic and unique plan to fight
 this deadly disease, and it is a privilege for me and Major League Baseball
 to join this magnificent effort," said Baseball Commissioner Allan H. (Bud)
 Selig. "We have pledged many of our valuable resources in an attempt to
 assist in every way we can."
 
     Many other leading organizations have joined in supporting its mission,
 including AARP, Alliance for Global Good, AOL, Conde Nast Media Group, Def
 Jam Recordings, Lee Jeans, The Paley Center for Media, Philips, Playphone,
 Revlon, Ronald Perelman, Saks Fifth Avenue, Stonyfield Farm, and Steve
 Tisch, as well as media partners Hearst Magazines, Los Angeles Times, The
 Meredith Publishing Group, The New York Times and Time Inc.
 
 
 
     Cancer advocacy and support groups collaborating with Stand Up To
 Cancer include: The Lance Armstrong Foundation, American Cancer Society
 Cancer Action Network, Breastcancer.org, C-Change, CancerCare, Colon Cancer
 Alliance, C3: Colorectal Cancer Coalition, Friends of Cancer Research,
 Intercultural Cancer Council, Leukemia & Lymphoma Society, Lung Cancer
 Alliance, The Multiple Myeloma Research Foundation, National Breast Cancer
 Coalition, National Coalition for Cancer Survivorship, Pancreatic Cancer
 Action Network, The Prostate Cancer Foundation, Susan G. Komen for the
 Cure, The Wellness Community and others.
 
 
 
     About AACR
 
     The American Association for Cancer Research (AACR) is the oldest and
 largest scientific organization in the world focusing on every aspect of
 high-quality, innovative cancer research. Its reputation for scientific
 breadth and excellence attracts the premier researchers in the field. By
 accelerating the growth and spread of new knowledge about cancer, the AACR
 is on the front lines in the quest for the prevention and cure of cancer.
 
 
 
     About the Entertainment Industry Foundation
 
     The Entertainment Industry Foundation (EIF), as a leading charitable
 organization of the entertainment industry, has distributed hundreds of
 millions of dollars to support programs addressing critical health,
 education and social issues.
 
 
 
     About the Noreen Fraser Foundation
 
     The Noreen Fraser Foundation utilizes film, television and web
 technologies to raise money as well as to educate and raise awareness about
 women's cancers. The funds raised will be used to provide large grants to
 uniquely qualified cancer researchers.
 
 
 
 
 
     Media Contacts:
 
     Ketchum Global Media Network
 
     Nicholas Scibetta -- 646.935.4067 or 646.469.4091 mobile
 
     nicholas.scibetta@ketchum.com
 
 
 
     ABC
 
     Jeffrey Schneider -- 212.456.3587
 
     jeffrey.w.schneider@abc.com
 
     Kevin Brockman -- 818.460.6655
 
     kevin.m.brockman@disney.com
 
     CBS
 
     Sandy Genelius -- 212.975.7525
 
     smg@cbsnews.com
 
     Phil Gonzales -- 323.575.2028
 
     phil.gonzales@tvc.cbs.com
 
 
 
     NBC
 
     Allison Gollust -- 212.664.3220
 
     allison.gollust@nbcuni.com
 
     Stand Up To Cancer
 
     Kathleen Lobb -- 212.522.4278
 
     klobb@eifoundation.org
 
     AACR
 
     Staci Goldberg - 267.646.0616
 
     staci.goldberg@aacr.org
 
 
 

SOURCE Stand Up To Cancer
    NEW YORK and LOS ANGELES, May 27 /PRNewswire-USNewswire/ -- Stand Up To
 Cancer (www.standup2cancer.org), a new initiative to raise philanthropic
 dollars for accelerating ground-breaking research, will launch tomorrow
 through an unprecedented collaboration uniting the major television
 networks, entertainment industry executives, celebrities and prominent
 leaders in cancer research and patient advocacy. ABC, CBS and NBC will
 donate one hour of simultaneous commercial-free primetime for a nationally
 televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT),
 aimed at rallying the public around the goal of ending cancer's reign as a
 leading cause of death.
 
     (Logo: http://www.newscom.com/cgi-bin/prnh/20080527/DC23532LOGO )
 
     Network evening news anchors Charles Gibson, Katie Couric and Brian
 Williams will announce the initiative together during live appearances
 tomorrow on ABC's "Good Morning America," CBS's "The Early Show," and NBC's
 "TODAY show."
 
     "For people struggling with this disease, or those who will be
 diagnosed, scientific breakthroughs can be a matter of life or death --
 literally. We want everyone to know that they can make a difference in this
 fight," said Couric. "Television is a notoriously competitive business. For
 the three major broadcast networks to join forces is a wonderful example of
 the power of working together, and we're very grateful to have the
 opportunity to reach people all over the country through this show."
 
 
 
     "As a motion picture and television producer, I've learned how
 incredibly powerful these mediums can be in generating public discourse,
 sometimes almost overnight. Our goal with this initiative and TV show is to
 'tip' the conversation in this country about cancer - to get people riled
 up, so they want to do something about the fact that it still takes so many
 lives," said Laura Ziskin, who will produce the September 5th broadcast.
 Ziskin is a cancer survivor. Her film credits include the Spider-Man
 trilogy, As Good As It Gets, and Pretty Woman, and she also produced the
 74th and 79th Annual Academy Awards.
 
     The Stand Up To Cancer special will feature live performances by
 legendary recording artists and stars from film and television who will
 perform as well as present filmed content giving viewers insight into
 cancer. Various screening tests will be demonstrated in novel and
 entertaining ways. "Katie, Charlie and Brian will report on potentially
 life-saving research, speaking with both patients and scientists. We hope
 to entertain you, educate you, move and inspire you," Ziskin said.
 
     Stand Up To Cancer (SU2C) is a program of the Entertainment Industry
 Foundation (EIF), a 501(c)(3) charitable organization, and was established
 by a group of media, entertainment and philanthropic leaders, whose lives
 have all been affected by cancer in significant ways. Stand Up To Cancer is
 bringing industry resources -- people, as well as mediums such as
 television and the web -- to bear in the fight against cancer as never
 before.
 
     The SU2C leadership team includes Katie Couric; the Entertainment
 Industry Foundation, represented by Board of Directors Chairperson Sherry
 Lansing (who is Founder of the Sherry Lansing Foundation) and CEO Lisa
 Paulsen; Laura Ziskin; the Noreen Fraser Foundation and its executives
 Noreen Fraser (who is also a cancer survivor), Woody Fraser, Rusty
 Robertson and Sue Schwartz; and nonprofit executive Ellen Ziffren.
 
     "The statistics are staggering," Gibson said. "Cancer claims one person
 every minute of every day in the United States. Every year in this country,
 it takes the lives of more than half a million people...worldwide, cancer
 kills more than six million people annually. There has been progress on
 both the research and awareness fronts; as a result, there are over ten
 million cancer survivors in the US today. More work urgently needs to be
 done so that more people will survive," he said.
 
     "Not only has cancer touched all of our media organizations in profound
 ways, but it has touched each of us personally. This extraordinary
 broadcast will serve a number of purposes - we'll share vital information
 with our viewers and hopefully raise funds that are so critical in the
 fight against this insidious disease," said Williams.
 
 
 
     New developments in the laboratory are revealing the way cancer begins,
 progresses and spreads. Stand Up To Cancer is founded on the belief that
 now, more than ever, there is sufficient knowledge of the basic science of
 cancer, and that the technologies are finally available to translate this
 knowledge into real advances in treatment and prevention. Today's cancer
 scientists are on the verge of life-saving discoveries. But what they
 desperately need are the funds required to mount an all-out assault. Stand
 Up To Cancer is dedicated to providing this much needed new source of
 cancer research funding.
 
     Co-Chair of the Disney Media Networks and President of the Disney-ABC
 Television Group Anne Sweeney, CBS Corporation President and Chief
 Executive Officer Leslie Moonves, and NBC Universal President and Chief
 Executive Officer Jeff Zucker commented on their companies' decisions to
 collaborate.
 
     "Everyone in our country has been touched by cancer in some way, shape
 or form. The thought that we could, in one hour of television, make a true
 difference in the fight against this disease was both exciting and
 inspiring," Sweeney said.
 
     "Television is a uniquely powerful medium and the networks joining
 forces offer an unparalleled opportunity to communicate loud and clear that
 we all have a stake in the fight against cancer," said Moonves. "Through
 the unity of broadcasters, entertainers and cancer groups alike, and the
 giving spirit of the audience at home, this television event has the
 potential to make a profound impact on our society's ability to understand
 and battle this terrible disease."
 
     "We've gone to the moon and pioneered a technology that revolutionized
 the way the world communicates. Applying that same innovation and
 commitment, scientists are on the cusp of making enormous strides in their
 efforts to combat cancer, but they need additional funding to do that.
 Through Stand Up To Cancer, and the September 5th broadcast, people all
 over the country can help," said Zucker, who is a cancer survivor.
 
     AN INNOVATIVE RESEARCH MODEL
 
     Stand Up To Cancer's innovative approach to research is designed to
 eliminate barriers that have traditionally inhibited creativity and
 collaboration by enabling the best and brightest investigators from leading
 institutions across the country and internationally to work together. These
 collaborative "Dream Teams" will pursue the most promising research,
 accelerating the discovery of new therapies for cancer patients and
 advancing efforts in cancer prevention research. Stand Up To Cancer monies
 will also be used for some high-risk, high-impact cancer research
 proposals, which are often not supported by conventional funding sources.
 
 
 
     The American Association for Cancer Research (AACR) will conduct expert
 scientific review of the research projects and administer funds raised
 through the initiative under the direction of a Scientific Advisory
 Committee. Nobel Laureate Phillip A. Sharp, Ph.D., Institute Professor at
 the Massachusetts Institute of Technology and the David H. Koch Institute
 for Integrative Cancer Research at MIT chairs the Committee, which includes
 highly accomplished clinical investigators, senior laboratory researchers
 and physician-scientists. "This project has tremendous potential to change
 the face of cancer research," said Sharp. "Our goal is to rapidly move new
 research discoveries out of the lab and into the clinic to save lives from
 cancer."
 
 
 
     "I am pleased that AACR is a partner in the Stand Up To Cancer
 initiative," said Raymond N. DuBois, M.D., Ph.D., AACR President and
 Provost and Executive Vice President at M.D. Anderson Cancer Center. "The
 Stand Up To Cancer model is distinctive because it emphasizes collaboration
 among scientists and will accelerate translational research on the verge of
 breakthroughs as well as provide an additional revenue stream to encourage
 novel, high-risk proposals that have great potential in making inroads
 against cancer."
 
 
 
     A Stand Up To Cancer Advocate Advisory Council is being formed, and
 will include leaders from approximately 25 organizations. Additionally,
 representatives from the advocacy community will work side-by-side with the
 scientists on the "Dream Teams," so the perspectives of the patients and
 survivors they represent will be integrated into the direction of the
 research.
 
 
 
     INITIATIVE DETAILS
 
 
 
     In addition to the nationally televised network fundraising event,
 other key elements of the initiative include:
 
 
 
     -- Standup2cancer.org -- With both interactive applications and rich
 content, the SU2C web site will foster an online community for everyone
 affected by cancer, utilizing the same approach as the televised special:
 it will move, educate and even entertain users. Features include: The
 Constellation: For a dollar donation or more, users can launch a star in
 honor of anyone who has received a cancer diagnosis. The Stand: An
 interactive facebook application to illustrate that the 'cancer community'
 encompasses everyone and that we are all connected by this disease. SUTV:
 Features video segments rich in scientific and research information, as
 well as ones that confront the personal and human side of cancer's impact.
 SU2C Magazine: Offers seven sections of diverse content written by leading
 voices in every field.
 
 
 
     -- Public Service Announcement (PSA) Campaign - A series of TV, radio
 and print PSAs featuring celebrities and members of the general public to
 mobilize support for the campaign will begin to air and appear in
 publications soon.
 
 
 
     "I have lost beloved family members and friends to this dreaded
 disease," said Sherry Lansing. "Sometimes I feel as if cancer is an
 epidemic that will never end. But then I am reminded of diseases such as
 tuberculosis, small pox and polio that used to cause fear... and then I
 know that just like those other diseases, cancer can and will be defeated,
 too."
 
     Major League Baseball was the first donor to contribute to Stand Up To
 Cancer. "This initiative has presented an historic and unique plan to fight
 this deadly disease, and it is a privilege for me and Major League Baseball
 to join this magnificent effort," said Baseball Commissioner Allan H. (Bud)
 Selig. "We have pledged many of our valuable resources in an attempt to
 assist in every way we can."
 
     Many other leading organizations have joined in supporting its mission,
 including AARP, Alliance for Global Good, AOL, Conde Nast Media Group, Def
 Jam Recordings, Lee Jeans, The Paley Center for Media, Philips, Playphone,
 Revlon, Ronald Perelman, Saks Fifth Avenue, Stonyfield Farm, and Steve
 Tisch, as well as media partners Hearst Magazines, Los Angeles Times, The
 Meredith Publishing Group, The New York Times and Time Inc.
 
 
 
     Cancer advocacy and support groups collaborating with Stand Up To
 Cancer include: The Lance Armstrong Foundation, American Cancer Society
 Cancer Action Network, Breastcancer.org, C-Change, CancerCare, Colon Cancer
 Alliance, C3: Colorectal Cancer Coalition, Friends of Cancer Research,
 Intercultural Cancer Council, Leukemia & Lymphoma Society, Lung Cancer
 Alliance, The Multiple Myeloma Research Foundation, National Breast Cancer
 Coalition, National Coalition for Cancer Survivorship, Pancreatic Cancer
 Action Network, The Prostate Cancer Foundation, Susan G. Komen for the
 Cure, The Wellness Community and others.
 
 
 
     About AACR
 
     The American Association for Cancer Research (AACR) is the oldest and
 largest scientific organization in the world focusing on every aspect of
 high-quality, innovative cancer research. Its reputation for scientific
 breadth and excellence attracts the premier researchers in the field. By
 accelerating the growth and spread of new knowledge about cancer, the AACR
 is on the front lines in the quest for the prevention and cure of cancer.
 
 
 
     About the Entertainment Industry Foundation
 
     The Entertainment Industry Foundation (EIF), as a leading charitable
 organization of the entertainment industry, has distributed hundreds of
 millions of dollars to support programs addressing critical health,
 education and social issues.
 
 
 
     About the Noreen Fraser Foundation
 
     The Noreen Fraser Foundation utilizes film, television and web
 technologies to raise money as well as to educate and raise awareness about
 women's cancers. The funds raised will be used to provide large grants to
 uniquely qualified cancer researchers.
 
 
 
 
 
     Media Contacts:
 
     Ketchum Global Media Network
 
     Nicholas Scibetta -- 646.935.4067 or 646.469.4091 mobile
 
     nicholas.scibetta@ketchum.com
 
 
 
     ABC
 
     Jeffrey Schneider -- 212.456.3587
 
     jeffrey.w.schneider@abc.com
 
     Kevin Brockman -- 818.460.6655
 
     kevin.m.brockman@disney.com
 
     CBS
 
     Sandy Genelius -- 212.975.7525
 
     smg@cbsnews.com
 
     Phil Gonzales -- 323.575.2028
 
     phil.gonzales@tvc.cbs.com
 
 
 
     NBC
 
     Allison Gollust -- 212.664.3220
 
     allison.gollust@nbcuni.com
 
     Stand Up To Cancer
 
     Kathleen Lobb -- 212.522.4278
 
     klobb@eifoundation.org
 
     AACR
 
     Staci Goldberg - 267.646.0616
 
     staci.goldberg@aacr.org
 
 
 SOURCE Stand Up To Cancer

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