CHICAGO, Dec. 17 /PRNewswire/ -- AbelsonTaylor, the largest independent
 advertising agency in the healthcare field, has promoted Stephen Neale,
 formerly vice president-creative group director, to the newly created
 position of senior vice president-executive creative director. Neale joined
 the agency in 1988 and has played a key role in establishing AbelsonTaylor
 as one of the most creative agencies in the field.
 
     In his new role, Neale will head AbelsonTaylor's full 119-member
 creative department, taking lead responsibility for every aspect of the
 group's growth and development. He will also continue to play an active
 role in the agency's concept development process. He reports to CEO Dale
 Taylor.
 
     "Our creative staff has grown dramatically over the last few years,
 making it clear that we needed to unify the creative function under one
 leader, parallel to the leadership role we have on the account side of our
 business," Taylor said, describing Neale as the "clear choice" for this new
 role. Citing Neale's significant contributions to the agency during almost
 19 years of service, Taylor pointed to Neale's role in creating some of the
 agency's most successful campaigns as well as to his strengths as a leader,
 teacher, mentor and manager.
 
     Neale has won more than 50 industry awards recognizing creative
 excellence and has also directed some of the most memorable healthcare
 advertising campaigns in history. Several have received global acclaim,
 including the "balloon" campaign created for the 1993 launch of the Abbott
 drug Hytrin (terazosin hydrochloride), whose wins included a gold Rx Club
 award, gold In-Awe award, and "Ad of the Year" tribute from Medical
 Marketing & Media
 
     "I'm honored to have been chosen for this new role," Neale said.
 "AbelsonTaylor sets the standard for creativity in healthcare advertising
 and fosters a culture that encourages everyone in the agency to step
 forward with innovative ideas. My goal is to build on this legacy and to
 help AbelsonTaylor continue generating some of the industry's most
 memorable and successful campaigns."
 
     Prior to joining AbelsonTaylor, Neale worked at Cabot-Lincoln, a
 Chicago- based corporate design company, and at Esrock Advertising (now
 Esrock Partners), a full-service agency in Orland Park, Ill. He began his
 career in Indiana, designing exhibits for the Indianapolis Children's
 Museum, the largest such museum in the world.
 
     Neale, 44, received a Bachelor of Fine Arts in 1985 from the Herron
 School of Art & Design of Indiana University in Indianapolis. He lives with
 his wife and daughter in Western Springs, Ill.
 
     About AbelsonTaylor
 
     Launched in 1981, AbelsonTaylor is the largest independent healthcare
 agency in the world. Voted "most creative agency" by industry peers for 11
 of the last 12 years, the agency currently has a roster of 40 accounts,
 including some of the most powerful brands in history. AbelsonTaylor
 recently moved to expanded new quarters at 33 West Monroe, Suite 600,
 Chicago, IL 60603. Phone: 312.894.5500. Fax: 312.894.5526, email:
 info@AbelsonTaylor.com, website: www.AbelsonTaylor.com.
 
     CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072
 
 

                Email: jlaitin@julielaitin.com   Email: camorese@comcast.net
 
 
 

SOURCE AbelsonTaylor

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