In the IoT space, ABI Research expects to see BLE combined with LPWAN technologies to support large scale deployments in smart cities. Another emerging trend is the shift to software-based beacons, in which vendors leverage integrated BLE ICs as beacons and virtual beacons; these will be major drivers across a range of markets.
"The retail market continues to be the big money generator in terms of overall revenue," concludes Connolly. "Google Nearby, a new feature that automatically alerts people when an app is available for a nearby store that is relevant to their shopping preferences, did not receive the fanfare it deserved and could be a major game changer for the market. However, the RTLS/asset tracking market may be a much better bet for hardware vendors, where the potential is huge and the revenue is tied up in hardware and software rather than services and advertising."
While the competitive landscape largely remains the same, with the major BLE beacon vendors continuing to dominate, Sensoro recently broke the 300,000 BLE beacon shipment milestone and looks well-positioned to become a top three vendor. But of real interest are the start-ups developing proprietary solutions to meet specific market needs in terms of accuracy and cost. Many are only just coming out of the beta stage, but ABI Research expects to hear a lot more about them, and perhaps some acquisition activity, over the next 12 months.
These findings are from ABI Research's BLE Beacon Technologies, Applications and Revenues (https://www.abiresearch.com/market-research/product/1022881-ble-beacon-technologies-applications-and-r/). This report is part of the company's Beacons, Indoor Analytics & Location (https://www.abiresearch.com/market-research/practice/beacons-indoor-analytics-and-location/), Enterprise IT & OT Convergence (https://www.abiresearch.com/market-research/practice/future-enterprise-it-and-ot-convergence/), Semiconductors (https://www.abiresearch.com/market-research/practice/semiconductors/), and Transformative Technology (https://www.abiresearch.com/market-research/practice/transformative-technology/) sectors, which include research, data, and analyst insights.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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