Access Integrated Networks and Birch Telecom Announce New Birch Communications Brand Identity

    ATLANTA, July 1 /PRNewswire/ -- Access Integrated Networks and Birch
 Telecom announced today that they have unified their brand identity to
 Birch Communications. Earlier this year the companies announced their
 merger was complete and have until now been operating under their
 respective brand names. The two operations announced the official
 combination of operations under one new brand identity effective July 1,
 2008.
 
     "This is a landmark event. It brings together the proud heritage of
 both Access Integrated Networks and Birch Telecom," said Vincent Oddo,
 president and CEO of Birch Communications. "Over the last 10 years, both
 companies have each built reputations for delivering great service with a
 very strong commitment to customer satisfaction. It is on these solid
 foundations that we are now building the new company with a new brand
 identity."
 
     Birch Communications delivers voice and internet services to small and
 medium businesses and residential customers in 26 states. The company
 builds market share by offering services for rates below its larger telecom
 competitors and with a more personal approach to customer service.
 Capitalizing on the reputation for excellent customer service, Birch
 Communications also announces its new tagline, "At Your Service."
 
     "Along with our new name and logo, we are pleased to unveil a tagline
 that represents the true market character of our company - 'At Your
 Service,'" said Allan Samson, chief sales and marketing officer for Birch.
 "Customers select Birch Communications because of the affordability of our
 offerings. Customers stay with Birch Communications because of the service
 experience that each and every Birch employee brings to meeting the needs
 of our customers. 'At Your Service' reflects both the internal mission
 statement and external attributes that have made the company the compelling
 alternative for thousands of customers over the bureaucratic telecom
 giants."
 
     The new logo updates the trademark Birch leaf and points it upward
 representing the growth of a company in an industry where many of its peers
 have fallen back. The font and colors reflect the company's welcoming and
 accessible personality. The company's re-branded website is available to
 customers at www.birch.com.
 
     "Our current customers can be assured that their products and services
 will work just like they always have, and that Birch Communications
 continues to be dedicated to providing them excellent, personalized
 customer support," added Chris Aversano, chief operating officer at Birch.
 
     "Birch Communications, under the new brand, will continue with its
 aggressive growth strategy which includes additional network and customer
 base expansion and acquisitions; further development of new and improved
 products on our owned and operated all-digital network; and, of course
 we'll continue to focus on providing the personal attention our customers
 deserve," said Oddo.
 
     About Birch Communications
 
     Headquartered in Atlanta, GA, Birch Communications is one of the
 largest competitive local exchange carriers in the 26-state southeast,
 southwest and midwest regions serving small and medium business customers.
 Birch was the first in its class to deploy its own private IP network
 utilizing soft switch technology to deliver innovative, high quality,
 affordable voice and broadband communications services to small and medium
 business customers. Please visit www.birch.com for more information.
 
 
 

SOURCE Birch Communications