ATLANTA, July 1 /PRNewswire/ -- Access Integrated Networks and Birch
Telecom announced today that they have unified their brand identity to
Birch Communications. Earlier this year the companies announced their
merger was complete and have until now been operating under their
respective brand names. The two operations announced the official
combination of operations under one new brand identity effective July 1,
"This is a landmark event. It brings together the proud heritage of
both Access Integrated Networks and Birch Telecom," said Vincent Oddo,
president and CEO of Birch Communications. "Over the last 10 years, both
companies have each built reputations for delivering great service with a
very strong commitment to customer satisfaction. It is on these solid
foundations that we are now building the new company with a new brand
Birch Communications delivers voice and internet services to small and
medium businesses and residential customers in 26 states. The company
builds market share by offering services for rates below its larger telecom
competitors and with a more personal approach to customer service.
Capitalizing on the reputation for excellent customer service, Birch
Communications also announces its new tagline, "At Your Service."
"Along with our new name and logo, we are pleased to unveil a tagline
that represents the true market character of our company - 'At Your
Service,'" said Allan Samson, chief sales and marketing officer for Birch.
"Customers select Birch Communications because of the affordability of our
offerings. Customers stay with Birch Communications because of the service
experience that each and every Birch employee brings to meeting the needs
of our customers. 'At Your Service' reflects both the internal mission
statement and external attributes that have made the company the compelling
alternative for thousands of customers over the bureaucratic telecom
The new logo updates the trademark Birch leaf and points it upward
representing the growth of a company in an industry where many of its peers
have fallen back. The font and colors reflect the company's welcoming and
accessible personality. The company's re-branded website is available to
customers at www.birch.com.
"Our current customers can be assured that their products and services
will work just like they always have, and that Birch Communications
continues to be dedicated to providing them excellent, personalized
customer support," added Chris Aversano, chief operating officer at Birch.
"Birch Communications, under the new brand, will continue with its
aggressive growth strategy which includes additional network and customer
base expansion and acquisitions; further development of new and improved
products on our owned and operated all-digital network; and, of course
we'll continue to focus on providing the personal attention our customers
deserve," said Oddo.
About Birch Communications
Headquartered in Atlanta, GA, Birch Communications is one of the
largest competitive local exchange carriers in the 26-state southeast,
southwest and midwest regions serving small and medium business customers.
Birch was the first in its class to deploy its own private IP network
utilizing soft switch technology to deliver innovative, high quality,
affordable voice and broadband communications services to small and medium
business customers. Please visit www.birch.com for more information.
SOURCE Birch Communications