Access Integrated Networks and Birch Telecom Announce New Birch Communications Brand Identity
Companies complete integration with single Birch Communications brand
identity including a new company logo, website and tagline - "At Your
ATLANTA, July 1 /PRNewswire/ -- Access Integrated Networks and Birch Telecom announced today that they have unified their brand identity to Birch Communications. Earlier this year the companies announced their merger was complete and have until now been operating under their respective brand names. The two operations announced the official combination of operations under one new brand identity effective July 1, 2008. "This is a landmark event. It brings together the proud heritage of both Access Integrated Networks and Birch Telecom," said Vincent Oddo, president and CEO of Birch Communications. "Over the last 10 years, both companies have each built reputations for delivering great service with a very strong commitment to customer satisfaction. It is on these solid foundations that we are now building the new company with a new brand identity." Birch Communications delivers voice and internet services to small and medium businesses and residential customers in 26 states. The company builds market share by offering services for rates below its larger telecom competitors and with a more personal approach to customer service. Capitalizing on the reputation for excellent customer service, Birch Communications also announces its new tagline, "At Your Service." "Along with our new name and logo, we are pleased to unveil a tagline that represents the true market character of our company - 'At Your Service,'" said Allan Samson, chief sales and marketing officer for Birch. "Customers select Birch Communications because of the affordability of our offerings. Customers stay with Birch Communications because of the service experience that each and every Birch employee brings to meeting the needs of our customers. 'At Your Service' reflects both the internal mission statement and external attributes that have made the company the compelling alternative for thousands of customers over the bureaucratic telecom giants." The new logo updates the trademark Birch leaf and points it upward representing the growth of a company in an industry where many of its peers have fallen back. The font and colors reflect the company's welcoming and accessible personality. The company's re-branded website is available to customers at www.birch.com. "Our current customers can be assured that their products and services will work just like they always have, and that Birch Communications continues to be dedicated to providing them excellent, personalized customer support," added Chris Aversano, chief operating officer at Birch. "Birch Communications, under the new brand, will continue with its aggressive growth strategy which includes additional network and customer base expansion and acquisitions; further development of new and improved products on our owned and operated all-digital network; and, of course we'll continue to focus on providing the personal attention our customers deserve," said Oddo. About Birch Communications Headquartered in Atlanta, GA, Birch Communications is one of the largest competitive local exchange carriers in the 26-state southeast, southwest and midwest regions serving small and medium business customers. Birch was the first in its class to deploy its own private IP network utilizing soft switch technology to deliver innovative, high quality, affordable voice and broadband communications services to small and medium business customers. Please visit www.birch.com for more information.
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