According to Dermatologists, a Mid-Summer Reminder Is Critical for Safer Summertime Fun
Broad Spectrum (UVA and UVB) Sun Screens Provide Ray of Sunshine With Most
Advanced Protection Available
NEW YORK, June 27 /PRNewswire/ -- Broad spectrum protection is the best way to keep skin safe from the damaging effects of the sun, says Dr. Lydia Evans, board-certified consulting dermatologist to L'Oreal and Ombrelle. "As we approach the heat of July and August, it is a critical time to be sure we are incorporating broad spectrum protection into our daily routine. We tend to fall back into old habits very easily and by mid-summer, people tend to get lax with sun care." "Broad spectrum" means both the Ultraviolet A (UVA) and Ultraviolet B (UVB) rays emitted by the sun, and the only protective single ingredient formula on the market today with this advanced technology is Parsol 1789. Parsol 1789 filters the damaging UVA rays that contribute to premature aging AND the UVB rays responsible for burning. According to Dr. Evans, if that is combined with an SPF of 15 or higher, the antioxidant Vitamin E, and the moisturizing benefits of Glycerin and Panthenol (Pro-Vitamin B-5), you have the best possible defense -- with the exception of staying out of the sun -- against burning and premature aging from the sun. Those ingredients are all in Ombrelle, L'Oreal's advanced suncare line, and one of the first and only sun screens in the U.S. to contain Parsol 1789. Created with dermatologists, Ombrelle is widely recommended by doctors for both adults and children with all skin-types. Dr. Evans says, "Long before I had any association with L'Oreal, or even realized that Ombrelle was made by L'Oreal, it was my sunscreen of choice -- for my patients and for my own family. Many of my dermatologist colleagues feel the same way." The Ombrelle line includes: two SPF Lotions (15 and 30), an SPF Spray (15), an SPF Kids Spray (28), and Medium and Dark Sunless Tanning Spray with SPF). They are non-greasy, non-comedogenic, PABA-free, fragrance-free, sweat resistant, and maintain their protection power for up to 80 minutes in water. The formulas won't clog pores and are absorbed easily and effectively into the skin. The lightweight SPF 15 and 30 Lotions are perfect for faces, even as a moisturizer under makeup daily, year-round. SPF protection with Parsol 1789 should not be limited to the summer, since UVA damage doesn't lessen with the change in seasons, and premature aging can be reduced immensely by proper year-round care. Facts about UVA rays: -- Penetrate deep into the dermis (second layer of skin) and are believed to be responsible for elastic tissue damage, photosensitivity, photoaging and skin cancer. -- Penetrate through clouds, and pass through glass and some plastics, leaving skin at risk even near windows, indoors and in cars. -- Maintain intensity all day, all year, and in all geographical regions. -- Contribute to premature aging and wrinkling of the skin. Facts about UVB rays: -- Absorbed by the epidermis (first layer of skin) and upper parts of the dermis (second layer). -- Responsible for sunburn, DNA damage, elastic tissue damage and skin cancer. -- Most intense during mid-day, during the spring and summer months, and nearest to the equator. -- Reflect off of sand, light colored cement, water, snow and ice. While protection throughout the ultra violet spectrum provides a sense of security for summertime outdoor fun, there are other rules to follow for the best defense against sun damage in the heat of the summer and beyond. Among Dr. Evans' recommendations: -- Wear a moisturizing sunscreen every day, all year long. Ombrelle lotions are light enough to wear on the face under makeup daily. -- Apply sunscreen at least 30 minutes before going outside, and reapply sunscreen every one and a half to two hours when outdoors even on cloudy days. -- Protect children by minimizing their sun exposure and applying a safe but most-effective sunscreen like Ombrelle to children age six months and older. -- Apply more sunscreen than you think you need. Most people make the mistake of skimping. -- Don't forget the tops of your feet when applying lotion. -- A vulnerable area for men is the top of their heads. A sunscreen spray is particularly useful for these thinning or balding areas. -- Men and small children -- as well as women with short hair -- must remember to apply sunscreen liberally to their ears. -- Take advantage of sunscreen sprays to reapply protection during outdoor sports. People tend to avoid reapplication during sports like golf or tennis because it makes hands greasy. That is no longer an excuse with spray sunscreens. -- Everyone should try to avoid excessive time in the sun between 10 AM and 3 PM. -- Wear a hat and sunglasses if possible when you are outside and stay in the shade whenever possible. -- Avoid reflective surfaces like water, ice, snow (all seasons). -- Avoid tanning beds. Instead, for a healthy-looking tan, use safe self-tanners with SPF and Vitamin E, like Ombrelle Sunless Spray. -- Stick with your sunscreen every day. Don't get lax. Ombrelle, from L'Oreal Suncare Research, is available in chain drug and mass market retailers nationwide. For more information about sun protection and L'Oreal products, visit http://www.lorealparis.com.
More by this Source
Marc Speichert Named CMO Leader For The L'Oreal Group
Dec 02, 2013, 11:20 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.