According to Dermatologists, a Mid-Summer Reminder Is Critical for Safer Summertime Fun Broad Spectrum (UVA and UVB) Sun Screens Provide Ray of Sunshine With Most

Advanced Protection Available



    NEW YORK, June 27 /PRNewswire/ -- Broad spectrum protection is the best
 way to keep skin safe from the damaging effects of the sun, says Dr. Lydia
 Evans, board-certified consulting dermatologist to L'Oreal and Ombrelle.  "As
 we approach the heat of July and August, it is a critical time to be sure we
 are incorporating broad spectrum protection into our daily routine.  We tend
 to fall back into old habits very easily and by mid-summer, people tend to get
 lax with sun care."
     "Broad spectrum" means both the Ultraviolet A (UVA) and Ultraviolet B
 (UVB) rays emitted by the sun, and the only protective single ingredient
 formula on the market today with this advanced technology is Parsol 1789.
 Parsol 1789 filters the damaging UVA rays that contribute to premature aging
 AND the UVB rays responsible for burning.  According to Dr. Evans, if that is
 combined with an SPF of 15 or higher, the antioxidant Vitamin E, and the
 moisturizing benefits of Glycerin and Panthenol (Pro-Vitamin B-5), you have
 the best possible defense -- with the exception of staying out of the sun --
 against burning and premature aging from the sun.
     Those ingredients are all in Ombrelle, L'Oreal's advanced suncare line,
 and one of the first and only sun screens in the U.S. to contain Parsol 1789.
 Created with dermatologists, Ombrelle is widely recommended by doctors for
 both adults and children with all skin-types.  Dr. Evans says, "Long before I
 had any association with L'Oreal, or even realized that Ombrelle was made by
 L'Oreal, it was my sunscreen of choice -- for my patients and for my own
 family.  Many of my dermatologist colleagues feel the same way."
     The Ombrelle line includes:  two SPF Lotions (15 and 30), an SPF Spray
 (15), an SPF Kids Spray (28), and Medium and Dark Sunless Tanning Spray with
 SPF).  They are non-greasy, non-comedogenic, PABA-free, fragrance-free, sweat
 resistant, and maintain their protection power for up to 80 minutes in water.
 The formulas won't clog pores and are absorbed easily and effectively into the
 skin.  The lightweight SPF 15 and 30 Lotions are perfect for faces, even as a
 moisturizer under makeup daily, year-round.  SPF protection with Parsol 1789
 should not be limited to the summer, since UVA damage doesn't lessen with the
 change in seasons, and premature aging can be reduced immensely by proper
 year-round care.
 
     Facts about UVA rays:
     -- Penetrate deep into the dermis (second layer of skin) and are believed
        to be responsible for elastic tissue damage, photosensitivity,
        photoaging and skin cancer.
     -- Penetrate through clouds, and pass through glass and some plastics,
        leaving skin at risk even near windows, indoors and in cars.
     -- Maintain intensity all day, all year, and in all geographical regions.
     -- Contribute to premature aging and wrinkling of the skin.
 
     Facts about UVB rays:
     -- Absorbed by the epidermis (first layer of skin) and upper parts of the
        dermis (second layer).
     -- Responsible for sunburn, DNA damage, elastic tissue damage and skin
        cancer.
     -- Most intense during mid-day, during the spring and summer months, and
        nearest to the equator.
     -- Reflect off of sand, light colored cement, water, snow and ice.
 
     While protection throughout the ultra violet spectrum provides a sense of
 security for summertime outdoor fun, there are other rules to follow for the
 best defense against sun damage in the heat of the summer and beyond.  Among
 Dr. Evans' recommendations:
 
     -- Wear a moisturizing sunscreen every day, all year long.  Ombrelle
        lotions are light enough to wear on the face under makeup daily.
     -- Apply sunscreen at least 30 minutes before going outside, and reapply
        sunscreen every one and a half to two hours when outdoors even on
        cloudy days.
     -- Protect children by minimizing their sun exposure and applying a safe
        but most-effective sunscreen like Ombrelle to children age six months
        and older.
     -- Apply more sunscreen than you think you need.  Most people make the
        mistake of skimping.
     -- Don't forget the tops of your feet when applying lotion.
     -- A vulnerable area for men is the top of their heads.  A sunscreen spray
        is particularly useful for these thinning or balding areas.
     -- Men and small children -- as well as women with short hair -- must
        remember to apply sunscreen liberally to their ears.
     -- Take advantage of sunscreen sprays to reapply protection during outdoor
        sports.  People tend to avoid reapplication during sports like golf or
        tennis because it makes hands greasy.  That is no longer an excuse with
        spray sunscreens.
     -- Everyone should try to avoid excessive time in the sun between 10 AM
        and 3 PM.
     -- Wear a hat and sunglasses if possible when you are outside and stay in
        the shade whenever possible.
     -- Avoid reflective surfaces like water, ice, snow (all seasons).
     -- Avoid tanning beds.  Instead, for a healthy-looking tan, use safe
        self-tanners with SPF and Vitamin E, like Ombrelle Sunless Spray.
     -- Stick with your sunscreen every day.  Don't get lax.
 
     Ombrelle, from L'Oreal Suncare Research, is available in chain drug and
 mass market retailers nationwide.  For more information about sun protection
 and L'Oreal products, visit http://www.lorealparis.com.
 
 

SOURCE L'Oreal

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