Acorn International Reports First Quarter 2013 Financial Results

SHANGHAI, May 29, 2013 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a media and branding company in China engaged in developing, promoting, and selling products through extensive direct and distribution networks, today announced its unaudited financial results for the quarter ended March 31, 2013.

Summary Results for the First Quarter of 2013:

  • Net revenues were $51.8 million, down 24.0% from $68.1 million for the first quarter of 2012.
  • Gross profit was $24.7 million, down 19.4% from $30.7 million for the first quarter of 2012.
  • Gross margin increased to 47.8% from 45.1% for the first quarter of 2012.
  • Operating loss was $7.8 million, compared to $4.1 million for the first quarter of 2012.
  • Net loss attributable to Acorn was $6.9 million, compared to $2.3 million for the first quarter of 2012.
  • Basic and diluted loss per American Depositary Share ("ADS") was $0.23 compared to basic and diluted loss per ADS of $0.08 for the first quarter of 2012.

"Revenue declined in the first quarter of 2013 primarily due to lower-than-expected sales of electronic learning products, lower sales of mobile phones, and decreased scale of TV advertising. It is taking a longer time than expected to scale up sales of our new electronic learning products. In addition, with higher media prices and a limited selection of products suitable for TV advertising, we selectively reduced our TV airtime purchases to improve our media efficiency and control our expenses. As a result, we recorded decreased revenues and a loss for the quarter. However, we are optimistic about our new electronic learning products as the mobile Internet interactive features have been well accepted by consumers in the initial marketing campaign and we are investing considerable resources and efforts in this product line to ramp up sales. We are also encouraged by the performance of our fitness products which accounted for 28.3% of our total gross revenues for the quarter and led to drive an improvement in gross margin. We are introducing new fitness products to our flagship Yierjian brand and plan to launch new Aoya cosmetics products this summer. Meanwhile, we continue to build Internet sales for our proprietary products on some of China's leading E-commerce websites. We believe all of these initiatives will increase our top line and drive profitability in 2013," said Mr. Don Yang, CEO of Acorn.

"Although our first quarter results are disappointing, we are currently developing comprehensive campaigns to improve utilization of our customer database and generate more revenues. In addition, we have seen some momentum in sales of insurance products through our partnership with Sino-US United MetLife Insurance Co., Ltd., and are using our extensive database and other available resources to grow this new business focus," said Mr. Robert Roche, Executive Chairman of Acorn.

Business Results for the First Quarter of 2013:

  • Sales of fitness products were the main revenue driver in the first quarter of 2013, generating revenues of $14.7 million, representing 28.3% of total gross revenues. The Company plans to launch new fitness products in 2013 and expects this product line to remain one of its major revenue drivers.
  • Sales of mobile phones generated revenues of $12.1 million, representing 23.3% of total gross revenues, in the first quarter of 2013. Mobile phone sales declined 27.5% from the first quarter of 2012, primarily due to intense competition in China's mobile phone market, decreased demand for existing mobile phone models and lower sales of the new mobile phone models.
  • Sales generated from other direct sales platforms, which consist of outbound calls, Internet websites, catalog, and third-party bank channels, declined 4.3% in the first quarter of 2013 as compared to the first quarter of 2012. The decline in other direct sales was primarily due to lower sales from third-party bank channels and catalog sales, partially offset by strong growth in Internet sales. The Company will seek to grow database sales by utilizing its outbound telephone sales system and continue to drive Internet sales in 2013.

Financial Results for the First Quarter of 2013:

Total net revenues were $51.8 million, down 24.0% from $68.1 million for the first quarter of 2012. Direct sales contributed to 77.0%, or $39.9 million, of the total net revenues for the first quarter of 2013, representing a 23.2% decrease from $51.9 million for the same period last year. The decrease in direct sales revenues mainly resulted from a decline in sales generated from mobile phones, consumer electronics, and cosmetics.

Distribution sales net revenues decreased 26.6% year-over-year to $11.9 million from $16.2 million for the first quarter of 2012. Sales of electronic learning products accounted for 78.8% of total distribution sales and declined 31.5% year-over-year primarily due to a reduction in the number of products offered by the Company in order to focus on its newer model products incorporating mobile internet interactive features. Compared to the fourth quarter of 2012, sales of electronic learning products rose 25.7% in the first quarter of 2013, due in part to growing market recognition of our newer model products.

The table below summarizes the gross revenues of the Company for the first quarter of 2012 and 2013, broken down by product categories:


2013 Q1

Sales

2012 Q1

Sales


$'000

%

$'000

%

Fitness products

14,687

28.3%

15,035

22.0%

Mobile phones

12,061

23.3%

16,642

24.4%

Electronic learning products

9,507

18.3%

14,077

20.6%

Collectible products

6,929

13.4%

5,594

8.2%

Health products 

2,381

4.6%

3,085

4.5%

Cosmetics 

760

1.5%

2,750

4.0%

Consumer electronics 

336

0.6%

3,928

5.8%

Other products

5,180

10.0%

7,160

10.5%

Total gross revenues

51,841

100.0%

68,271

100.0%

Cost of sales for first quarter of 2013 was $27.0 million, representing a 27.8% decrease from $37.4 million for the first quarter of 2012, primarily due to the decrease in overall sales.

Gross profit for the first quarter of 2013 was $24.7 million, representing a 19.4% decrease as compared to $30.7 million for the first quarter of 2012. Gross margin was 47.8% in the first quarter of 2013, as compared to 45.1% in the same period in 2012. The increase in gross margin was largely due to the larger revenue contribution by fitness products, which generally carry higher gross margins.

Advertising expenses were $13.1 million for the first quarter of 2013, down 17.5% from $15.8 million for the first quarter of 2012. Gross profit over advertising expenses, a benchmark Acorn uses to measure return on its multiple sales platforms, was 1.89 in the first quarter of 2013, down slightly from 1.94 in the first quarter of 2012 but up from 1.68 in the fourth quarter of 2012. The year-over-year decline was primarily the result of higher media prices, as well as the decline in overall sales. The improvement from the fourth quarter of 2012 was due to the larger proportion of fitness products in the product mix, as well as the Company's strategy to focus on more effective media partners.

Other selling and marketing expenses were $13.3 million for the first quarter of 2013. Although total net revenues declined in the first quarter of 2013, other selling and marketing expenses remained at the same level primarily due to higher labor costs and marketing expenses related to promoting new products in our distribution channel.

General and administrative expenses were $7.0 million for the first quarter of 2013, representing an 8.0% increase from $6.5 million in the first quarter of 2012.

Other operating income, net, was $0.8 million for the first quarter of 2013, relatively the same level from the first quarter of 2012.

As a result, operating loss was $7.8 million, as compared to $4.1 million in the first quarter of 2012.

Other income, primarily from interest income, was $0.8 million, as compared to $1.0 million in the first quarter of 2012.

Share-based compensation was $120,809 for the first quarter of 2013, as compared to $55,162 in the first quarter of 2012.

The Company recorded income tax benefits of $0.2 million in the first quarter of 2013 as compared to $0.8 million in the first quarter of 2012.

Net loss attributable to Acorn was $6.9 million, compared to $2.3 million for the first quarter of 2012.

Basic and diluted loss per ADS was $0.23 compared to basic and diluted loss per ADS of $0.08 for the first quarter of 2012.

As of March 31, 2013, Acorn's cash and cash equivalents, including current restricted cash and short-term investments, totaled $86.6 million, as compared to $101.5 million as of December 31, 2012. The decrease in the Company's cash and cash equivalents was primarily due to the $9.4 million non-current restricted cash, which was deposited to obtain long-term debt for a share repurchase transaction completed in March 2013, and losses from operations in the first quarter of 2013.

Fiscal Year 2013 Business Outlook:

Based upon the current evaluation of our business and prospects throughout the year, the Company affirms guidance for the full year 2013 for revenues between $290 million and $310 million and net income between $0 million and $2 million.

In 2013, the Company will seek to increase TV media supported sales and improve the effectiveness of its media spending by promoting its most profitable products and working with the most productive TV channel partners. The Company also believes its Internet channels, including its own branded website and the platforms of China's leading E-commerce companies, database sales through its other direct sales channels, and distribution channel will contribute to overall revenue growth. Acorn believes its best-selling product categories will be fitness products and electronic learning products, and plans to launch new products in each category throughout the year. Acorn's management will continue to enhance cost efficiencies across the organization to improve profitability.

These estimates are subject to change. Also, Acorn reminds investors that its operating results in each period vary significantly as a result of the mix of products sold in the period and the platforms through which they are sold. Therefore, the operating results for interim periods are not necessarily indicative of results that may be expected for any other interim period or for the full year. Consequently, in evaluating the overall performance of Acorn's multiple sales platforms in any period, management also considers metrics such as operating margin and gross profit return on advertising expenses.

Conference Call Information

The Company will host a conference call at 8:00 a.m. EDT on May 29, 2013 (8:00 p.m. Beijing Time) to review the Company's financial results and answer questions. You may access the live interactive call via:

  • 1-800-860-2442 (U.S. Toll Free)
  • 1-412-858-4600 (International)
  • 1-866-605-3852 (Canada Toll Free)
  • 800-962475 (Hong Kong Toll Free)
  • 10-800-120-2304 (China South Toll Free)
  • 10-800-712-2304 (China North Toll Free)

Please dial-in approximately 5 minutes in advance to facilitate a timely start.

A replay will be available until 9:00 a.m. EDT on June 10, 2013 and may be accessed via:

  • 1-877-344-7529 (U.S. Toll Free)
  • 1-412-317-0088 (International)
  • Conference number: 10028924

A live and archived webcast of the call will be available on the Company's website at http://ir.chinadrtv.com.

About Acorn International, Inc.

Acorn is a media and branding company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV airtime, and other direct sales platforms and a nationwide distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. Acorn's other direct sales platforms include outbound telemarketing center, e-commerce websites, catalogs, and third-party bank channels. Acorn has built a proven track record of developing, promoting and selling proprietary-branded products, as well as products from established third parties. For more information, please visit http://ir.chinadrtv.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains "forward-looking statements," including, among other things, Acorn's anticipated operating results for 2013; Acorn's ability to maximize the effectiveness of its media spending and enhance media return; Acorn's ability to realize its planned new product launches and upgrades; the Company's ability to implement its business strategy to achieve revenue growth and improve profitability; the ability for the fitness product line to remain one of its major revenue drivers in 2013; the ability for the fitness products and electronic learning products to be the best selling product categories in 2013; the potential growth in Acorn's electronic learning products, insurance business and Internet and outbound call sales; the Company's ability to improve its distribution channel; the Company's ability to further enhance its direct sales platforms; and the Company's ability to further enhance its cost-efficiency. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. Acorn's business may not improve in the remainder of 2013 and the Company may fail to meet the operating results expectations. In particular, the operating results of the Company for any period are impacted significantly by the mix of products and services sold by the Company in the period and the platforms through which they are sold, causing the operating results to fluctuate and making them difficult to predict. The Company may not be able to maintain the sales and margin of such products at current level in the event that there is a change in the customers' preference, which may results in a material adverse impact on the Company's results of operations and financial conditions.

Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: the Company's ability to effectively expand its distribution channels, the Company's ability to successfully improve or introduce new products and services, including to offset declines in sales of existing products and services; the Company's ability to stay abreast of consumer market trends and maintain the Company's reputation and consumer confidence; the Company's ability to execute and maintain a successful market strategy, continued access to and effective usage of TV advertising time and pricing related risks; relevant government policies and regulations relating to TV media time and TV direct sales programs, including SARFT regulations and actions that may make TV media time unavailable to the Company or require the Company to suspend or terminate a particular TV direct sales program; potential unauthorized use of the Company's intellectual property; potential disruption of the Company's manufacturing processes; increasing competition in China's consumer market; the Company's U.S. tax status as a passive foreign investment company; and general economic and business conditions in China. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2012 annual report on Form 20-F filed with Securities and Exchange Commission on April 18, 2013. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 6 of the Company's Form 20-F for the fiscal year ended December 31, 2012. The Company' s actual results of operations for the first quarter of 2013 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely change, the Company will not necessarily update the information. Such information speaks only as of the date of this release.

Statement Regarding Unaudited Financial Information

The condensed, consolidated financial statements included herein are unaudited. These statements include all adjustments (consisting of normal recurring accruals) that we considered necessary to present a fair statement of our results of operations, and financial position. The results reported in these condensed, consolidated financial statements are unaudited and subject to change in conjunction with our annual audit and should not be regarded as necessarily indicative of results that may be expected for the entire year. It is suggested that these condensed, consolidated financial statements be read in conjunction with the financial statements and notes thereto included in our 2012 consolidated financial statements.

Contact:

Acorn International, Inc.

CCG Investor Relations

Natalie Li

Elaine Ketchmere, CFA

Phone: +86-21-5151-8888 Ext. 2540

Phone: +1-310-954-1345 (Los Angeles)

Email: natalie@chinadrtv.com

Email: elaine.ketchmere@ccgir.com

www.chinadrtv.com

www.ccgirasia.com

-Financial Tables Follow-

ACORN INTERNATIONAL, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In US dollars)






December 31, 2012


March 31, 2013


(audited)


(unaudited)

Assets




Current assets:




Cash and cash equivalents

90,975,155


76,337,863

Restricted cash

246,599


483,338

Short-term investments

10,271,142


9,816,009

Accounts receivable, net

14,279,638


14,437,864

Notes receivable 

127,859


-

Inventory

22,619,874


24,581,077

Prepaid advertising expenses

8,562,723


8,176,822

Other prepaid expenses and current assets, net

12,144,929


9,621,571

Deferred tax assets, net

281,391


282,136

Total current assets

159,509,310


143,736,680

Prepaid land use right

7,952,068


7,929,798

Property and equipment, net

29,002,372


28,482,693

Acquired intangible assets, net

1,796,366


1,713,802

Investments in affiliates

8,111,603


8,062,955

Restricted cash

-


9,411,540

Other long-term assets

1,024,845


1,220,375

Total assets

207,396,564


200,557,843

Liabilities and equity




Current liabilities:




Accounts payable

11,137,295


11,627,796

Accrued expenses and other current liabilities

13,571,654


12,115,261

Notes payable

700,024


1,882,308

Income taxes payable

449,426


-

Deferred revenue

903,945


851,830

Total current liabilities

26,762,344


26,477,195

Long-term debt

-


8,450,000

Deferred tax liability

833,042


835,247

Total liabilities

27,595,386


35,762,442

Equity




Acorn International, Inc. shareholders' equity:




Ordinary shares

946,175


949,273

Additional paid-in capital

161,056,595


161,174,305

Retained earnings

(1,965,802)


(8,832,142)

Accumulated other comprehensive income

30,720,703


31,146,868

Treasury stock, at cost

(11,463,946)


(20,109,451)

Total Acorn International, Inc. shareholders' equity

179,293,725


164,328,853

Non-controlling interests

507,453


466,548

Total equity

179,801,178


164,795,401

Total liabilities and equity

207,396,564


200,557,843

  


ACORN INTERNATIONAL, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(In US dollars, except share data)







3 Months Ended March 31



2012


2013



(unaudited)


(unaudited)


 Net revenues 





 Direct sales 

51,885,002


39,857,334


 Distribution sales 

16,229,946


11,915,637


 Total 

68,114,948


51,772,971







 Cost of revenues 





 Direct sales 

(26,771,056)


(18,533,796)


 Distribution sales 

(10,652,306)


(8,498,181)


 Total 

(37,423,362)


(27,031,977)







 Gross profit 





 Direct sales 

25,113,946


21,323,538


 Distribution sales 

5,577,640


3,417,456


 Total 

30,691,586


24,740,994







 Operating (expenses) income 





 Advertising expenses 

(15,832,960)


(13,067,128)


 Other selling and marketing expenses 

(13,313,906)


(13,303,860)


 General and administrative expenses 

(6,489,620)


(7,006,910)


 Other operating income, net 

812,206


845,981


 Total operating expenses 

(34,824,280)


(32,531,917)


 Loss from operations 

(4,132,694)


(7,790,923)







 Other income 

1,014,377


759,942


 Loss before income taxes, and equity in losses of affiliates

(3,118,317)


(7,030,981)







 Income tax benefits 

811,877


189,121







 Equity in losses of affiliates 

-


(66,685)







 Net loss 

(2,306,440)


(6,908,545)







 Net income attributable to noncontrolling interests 

42,257


42,205


 Net loss attributable to Acorn International, Inc. 

(2,264,183)


(6,866,340)







 Loss per ADS 





 Basic 

(0.08)


(0.23)


 Diluted 

(0.08)


(0.23)







Weighted average number of ordinary shares used in calculating income per ADS (each ADS represents three ordinary shares)


 Basic 

89,946,103


89,208,413


 Diluted 

89,963,271


89,215,505


 


ACORN INTERNATIONAL, INC.

STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

(In US dollars)






3 Months Ended March 31


2012


2013


(unaudited)


(unaudited)





 Net loss 

(2,264,183)


(6,866,340)

 Other comprehensive income 




 Foreign currency translation adjustments 

186,391


426,165

 Comprehensive loss 

(2,077,792)


(6,440,175)

 Comprehensive loss attributable to non-controlling interest 

(41,766)


(40,905)

 Comprehensive loss attributable to Acorn International, Inc. 

(2,119,558)


(6,481,080)

SOURCE Acorn International, Inc.



RELATED LINKS
http://www.chinadrtv.com
http://ir.chinadrtv.com

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