Acquity Group's Commerce OnDemand(R) Solution Drives Francesca's Collections Online Sales to Record Levels
Solution is cornerstone of a fully integrated brand awareness campaign
CHICAGO, Feb. 21 /PRNewswire/ -- Acquity Group, a leading provider of business and technology solutions that optimize business performance, announced today that online sales for client Francesca's Collections have exploded since Acquity Group launched the new http://www.francescascollections.com/ website in November 2006, successfully reinventing their online brand presence. Built on Acquity Group's Commerce OnDemand(R) platform, the new website increased sales 225% over Francesca's November 2005 online sales. The new eCommerce site is the linchpin component in a fully integrated on and offline brand marketing campaign. "The online retailing world has become increasingly competitive. We can clearly credit Acquity Group's Commerce OnDemand solution for creating an intuitively enhanced user experience that allowed us to attract and retain more online shoppers than ever before," said John DeMeritt, CEO of Francesca's Collections. "Commerce OnDemand offered us best-of-breed eCommerce solutions, in a thoroughly branded environment that allows us new multi-channel marketing opportunities with a minimum of time and effort," he adds. Commerce OnDemand provides retail consumers with the ability to easily create, update, and manage the promotion of their merchandise -- all without worrying about the technology behind the solution. As part of an overall business solution, Acquity Group created a 12-month digital marketing roadmap that included a comprehensive plan to help Francesca's identify and leverage synergies between their online and brick-and-mortar initiatives. "Our Commerce OnDemand solution actually allows Francesca's Collections to extend the same impeccable, personalized in-store shopping experience to the online channel. We spent years analyzing the market and speaking with online retailers and developed Commerce OnDemand specifically to answer a market need for a scalable, customizable, brand-able platform that is not just a website -- but a channel for brand extension," says Chris Dalton, CEO, Acquity Group. Acquity Group developed an in-store print promotion strategy to build awareness for the online store, and drive mailing list subscriptions, by offering a merchandise discount to new subscribers. To promote loyalty and connect with existing customers on a more frequent basis, a high-quality, interactive e-mail newsletter campaign was developed to feature new products, recent news and exclusive online specials. The Acquity Group team also worked with Francesca's to implement a paid search campaign, getting the site indexed on the major search engines and directories and executing a plan to increase in-bound links to the online store. "The marketing campaign continues to be a huge success and shows a steady trend of increasing mailing list subscribers. This, together with the powerful new eCommerce site, provides customers with an improved shopping experience that strengthens and expands Francesca's existing brand," DeMeritt added. Francesca's Collections began in 1999 with the opening of their first store in Houston, Texas. Since then, the fashion-forward retailer has become one of the fastest-growing women's apparel retailers in the country. Within seven years, it has opened stores in more than 65 locations throughout the United States. About Acquity Group Acquity Group is a leading provider of business and technology solutions designed to optimize business performance. Its consultants deliver measurable results to top-tier organizations by streamlining processes, fueling efficient internal collaboration and aligning systems for maximum revenue generation. Its clients include Burton Snowboards, Eastern Mountain Sports, Petsmart, Men's Wearhouse, bebe, Nautilus Inc. and Shimano. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX. Commerce OnDemand(R) is a registered trademark of Acquity Group. For more information, visit http://www.acquitygroup.com . About Francesca's Collections Francesca's Collections is a privately-owned retail chain boutique that sells the latest in women's fashions, accessories and gifts. Whether it's a wedding, birthday or something special for yourself, Francesca's has everything you need. With hundreds of great items and exclusive pieces you won't find anywhere else, Francesca's is your first stop for boutique fashion without the cost. Francesca's Collections was founded in 1999 and is headquartered in Houston, Texas.
SOURCE Acquity Group
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