ActiveVideo Networks Unveils First Platform To Bring Web 2.0 Content and Interactivity to Television Through Any Internet-Connected Device

New Platform Expands Delivery of User-Generated Content, Social Media,

Programming Channels, Games Beyond Cable and IPTV

Jun 25, 2008, 01:00 ET from ActiveVideo Networks

    SANTA CLARA, Calif., June 25 /PRNewswire/ -- ActiveVideo Networks(TM),
 which provides solutions that infuse TV with Web content and interactivity
 to more than 1 million cable and IPTV viewers, today announced expanded
 capabilities designed to simplify and accelerate the availability of
 Web-based programming and advertising on the television.
     At the CONNECTIONS(TM) Conference in Santa Clara, ActiveVideo Networks
 is unveiling the first platform that enables consumers to experience
 Web-infused television -- including user-generated content, social media,
 Web-based channels, games and other programming and applications -- through
 virtually any network connected device. The enhanced version of ActiveVideo
 Networks' proven ActiveVideo Distribution Network makes it easier than ever
 for consumers to include and share Web-based media in their television
 viewing experiences while remaining connected to their online social
     ActiveVideo allows viewers using standard remote controls to engage
 with Web content in a high-quality, highly-responsive television
 environment via existing and next-generation CE equipment, without the cost
 or complexity of integrating new devices into their home entertainment
 systems. ActiveVideo uniformly delivers programming as a single MPEG stream
 to Web-connected TVs, Blu-Ray players, video game consoles and other
 devices, as well as cable and IPTV set-top boxes.
     "While consumers today have a clear desire to experience Web media on
 the television, they are often paralyzed by the need to choose among a
 number of conflicting technological options," said Jeff Miller, president
 and CEO of ActiveVideo Networks. "Our platform simply utilizes the strength
 of the network and the MPEG-2, DivX(R) or H.264 decoders on every
 Web-connected device and set-top box, enabling even the simplest CE
 products to deliver Web media in an extraordinary, compelling viewing
     ActiveVideo television channels seamlessly combine broadband video,
 graphics, viewer interaction and targeted, interactive advertising to
 provide an engaging customer experience. Broadband-driven channels are
 personalized in the network and delivered to the television via the
 ActiveVideo Distribution Network, dramatically reducing the cost of program
 production and keeping the features of high video quality, immediacy and
 remote control navigation that viewers expect from television.
     ActiveVideo allows television viewing to be shaped by a wide range of
 entities, including traditional and Web-based programmers, local cable
 affiliates, consumer electronics companies, advertisers, social networks
 and even the audience itself. ActiveVideo immerses viewers in an engaging
 experience that combines Web video, casual gaming, Web 2.0 functionality
 and traditional television -- including today's widescreen, 16:9,
 Dolby-surround HD home entertainment environment.
     "The enormous market fragmentation in Web-to-TV solutions makes it
 difficult for us to author interactive and timely content for many diverse
 platforms," said Ed Skolarus, vice president, business and operations, for
 Fox Reality Channel. "This process is costly and requires many resources.
 What's been needed to drive cost-effective distribution and viewer adoption
 is a solution based on existing Web technologies and video standards like
 MPEG that enables us to create content once for any connected device."
     With ActiveVideo, viewers can navigate a completely interactive
 environment of both linear and broadband programming including rich
 interfaces and graphics optimized for TV and remote control navigation. Its
 dozens of applications, which are all accessed using standard TV remote
 controls, include:
     -- Social networking functionality that allows viewers to link online
 communities with television viewing, and to share recommendations of TV
 shows, movies or other media;
     -- Video-on-Demand menuing that can drive usage by enabling viewers to
 sample VOD content and easily search for titles, actors and genres of
     -- Advertising showcases that can immerse viewers in a brand, create
 customized and personalized experiences, enable them to learn more about a
 particular product, and even allow them to make a purchase; and
     -- Casual gaming from TAG Networks with a multitude of genres,
 including puzzle, arcade, card games, word, trivia, sports, and kids games
 that appeal to everyone in the family.
     "More than anything else, consumers crave simplicity in their
 television viewing," said Kurt Scherf, vice president and principal analyst
 with Parks Associates. "We believe that the ability of platforms like
 ActiveVideo to bring Web media directly to existing CE devices -- with no
 investment in or integration of new hardware -- will help to drive a new
 wave of consumer adoption and product innovation, as well as increased
 value for programmers and advertisers."
     About ActiveVideo Networks
     ActiveVideo Networks(TM) provides programming and technology that
 infuse television with Web content and interactivity. Based on standard Web
 authoring and delivery technologies, the company's ActiveVideo(R)
 Distribution Network simply and inexpensively enables expanded programming,
 navigation and advertising possibilities, allowing viewers to define and
 share TV experiences. ActiveVideo combines Web-based media and targeted,
 clickable advertisements with the high-quality video, immediate
 responsiveness and remote control navigation of television for uniform
 interactivity across all digital set-tops and Web-connected televisions.
 ActiveVideo Networks is based in the heart of Silicon Valley, with offices
 in Los Angeles, Baltimore, Beijing and the United Kingdom. For more
 information, visit

SOURCE ActiveVideo Networks