NEW YORK, March 22 /PRNewswire/ -- Oscar-nominee Tom Hanks will appear in
his first public service campaign to help generate public awareness and
support for the National World War II Memorial to be built in our nation's
capital. Sponsored by The Advertising Council, which had its origins in World
War 11, the advertising campaign will break this spring and will include
television, radio and print ads.
"After the experience of making the film 'Saving Private Ryan,' I was
surprised to realize there is no national memorial to honor the men and women
who served in World War II," stated Academy-award winner/nominee Tom Hanks.
"When I learned that the memorial could become a reality, I immediately wanted
to be part of the effort."
TV spots and radio are expected to go into national distribution in late
March, followed by print in April. The television PSA was directed by
award-winning director Joe Pytka, created by Marsteller Advertising and
produced by sister ad agencies Young & Rubicam and Marsteller Advertising.
"The Ad Council is proud to get behind the public service campaign to
raise funds for the World War II Memorial," said Ruth A. Wooden, president,
The Advertising Council. "Our involvement is a natural one given the Ad
Council's origins in 1942 with its effort to raise funds to support the War
Bonds Campaign and the "Rosie the Riveter" Campaign to help recruit women into
The $100 million memorial will be funded primarily through private
contributions. To date the campaign has raised more than $43 million.
Senator Bob Dole and Frederick W. Smith, CEO of FDX Corporation, national
chairmen of the memorial campaign, stated, "We are grateful to Tom for
generously donating his time and enthusiasm in support of this generation and
cause. We have no doubts that the national awareness he brings to the project
will greatly help us meet our objective of completing this memorial as soon as
possible, and honoring those who sacrificed so much for freedom."
The memorial will honor all military veterans of the war, the citizens on
the home front, the nation at large, and the high moral purpose and idealism
that motivated the nation's call to arms. It will be located on the Mall in
Washington, D.C. at the Rainbow Pool site between the Lincoln Memorial and the
Washington Monument. President Clinton dedicated the memorial site on
Veterans Day 1995. Friedrich St. Florian's design concept was approved last
The Ad Council uses the power of advertising to stimulate action to
address the problems confronting Americans today. It is joined in this
mission by the media, the advertising industry, the business world and the
A private, non-profit organization, the Ad Council was founded in 1942 to
rally support for the war effort. The Ad Council created PSA campaigns that
raised $35 billion in War Bonds, encouraged the planting of 50 million Victory
Gardens, and recruited 2 million women into the work force through the
powerful symbol, "Rosie the Riveter."
The War Advertising Council (as it was then known) proved so valuable to
the country that, after the war, President Truman asked it to continue as a
peacetime nongovernment public-service organization to help solve the most
pressing social issues of the day.
The American Battle Monuments Commission, an independent agency of the
executive branch of the federal government, is responsible for the design and
construction of the memorial. The ABMC provides administration, care and
maintenance for 24 military cemeteries outside the U.S. and 27 monuments in
the U.S. and overseas.
For more information on how to help build the National World War 11
Address: The American Battle Monuments Commission
2300 Clarendon Blvd., Suite 501
Arlington, VA 22201
Toll free: 800-639-4WW2
Web site: http://www.wwiimemorial.com
SOURCE American Battle Monuments Commission