Actor Tom Hanks to Appear in TV, Radio and Print Campaign for the National World War 11 Memorial
World War II Memorial Campaign and the Ad Council
Spearhead Effort to Raise Funds
NEW YORK, March 22 /PRNewswire/ -- Oscar-nominee Tom Hanks will appear in his first public service campaign to help generate public awareness and support for the National World War II Memorial to be built in our nation's capital. Sponsored by The Advertising Council, which had its origins in World War 11, the advertising campaign will break this spring and will include television, radio and print ads. "After the experience of making the film 'Saving Private Ryan,' I was surprised to realize there is no national memorial to honor the men and women who served in World War II," stated Academy-award winner/nominee Tom Hanks. "When I learned that the memorial could become a reality, I immediately wanted to be part of the effort." TV spots and radio are expected to go into national distribution in late March, followed by print in April. The television PSA was directed by award-winning director Joe Pytka, created by Marsteller Advertising and produced by sister ad agencies Young & Rubicam and Marsteller Advertising. "The Ad Council is proud to get behind the public service campaign to raise funds for the World War II Memorial," said Ruth A. Wooden, president, The Advertising Council. "Our involvement is a natural one given the Ad Council's origins in 1942 with its effort to raise funds to support the War Bonds Campaign and the "Rosie the Riveter" Campaign to help recruit women into the workforce." The $100 million memorial will be funded primarily through private contributions. To date the campaign has raised more than $43 million. Senator Bob Dole and Frederick W. Smith, CEO of FDX Corporation, national chairmen of the memorial campaign, stated, "We are grateful to Tom for generously donating his time and enthusiasm in support of this generation and cause. We have no doubts that the national awareness he brings to the project will greatly help us meet our objective of completing this memorial as soon as possible, and honoring those who sacrificed so much for freedom." The memorial will honor all military veterans of the war, the citizens on the home front, the nation at large, and the high moral purpose and idealism that motivated the nation's call to arms. It will be located on the Mall in Washington, D.C. at the Rainbow Pool site between the Lincoln Memorial and the Washington Monument. President Clinton dedicated the memorial site on Veterans Day 1995. Friedrich St. Florian's design concept was approved last summer. The Ad Council uses the power of advertising to stimulate action to address the problems confronting Americans today. It is joined in this mission by the media, the advertising industry, the business world and the non-profit community. A private, non-profit organization, the Ad Council was founded in 1942 to rally support for the war effort. The Ad Council created PSA campaigns that raised $35 billion in War Bonds, encouraged the planting of 50 million Victory Gardens, and recruited 2 million women into the work force through the powerful symbol, "Rosie the Riveter." The War Advertising Council (as it was then known) proved so valuable to the country that, after the war, President Truman asked it to continue as a peacetime nongovernment public-service organization to help solve the most pressing social issues of the day. The American Battle Monuments Commission, an independent agency of the executive branch of the federal government, is responsible for the design and construction of the memorial. The ABMC provides administration, care and maintenance for 24 military cemeteries outside the U.S. and 27 monuments in the U.S. and overseas. For more information on how to help build the National World War 11 Memorial, contact: Address: The American Battle Monuments Commission 2300 Clarendon Blvd., Suite 501 Arlington, VA 22201 Toll free: 800-639-4WW2 Web site: http://www.wwiimemorial.com
SOURCE American Battle Monuments Commission
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