National campaign encourages people to celebrate the unforgettable women in their lives to benefit women's cancer research

PHOENIX, Oct. 1 /PRNewswire/ -- Actress Felicity Huffman has joined philosophy and the Entertainment Industry Foundation (EIF) to raise awareness and funds for the fight against women's cancers. Huffman will star in a public service announcement that encourages people, beginning today, to visit www.showerforthecure.com, to add a line to philosophy's "unforgettable" poem - featured on the brand's charity shower for the cure bath gel - and make a donation to the EIF's Women's Cancer Research Fund. Each line will represent a voice dedicated to saving lives and a woman whose fight will never be forgotten.

"For the past 13 years, charitable giving has been a founding principle of the philosophy brand. Our philosophy is you're going to shower anyway; why not shower for a cause," said Karolyn Stayer of philosophy. "Through shower for the cure we are proud to support the crucial work of the Women's Cancer Research Fund and are delighted that Ms. Huffman is committed to this very important issue."

Actors Rita Wilson, Lisa Kudrow, Lori Laughlin, Angie Harmon, James Caan and others will also join the actress in this call to action by submitting their own poem lines to help raise awareness. At the conclusion of the campaign, all poem line submissions will be considered to appear on a special edition shower for the cure bath gel bottle available for sale in October 2010. For more information, please visit www.showerforthecure.com.

philosophy created shower for the cure, a 3-in-1 shampoo, shower gel and bubble bath in 2002 and 100% of net proceeds of every bottle are donated to the EIF's Women's Cancer Research Fund. The product is available exclusively at www.philosophy.com.

About philosophy

philosophy is a lifestyle brand that celebrates feeling well and living joyously and wants to inspire its customers to live a better life by being better to themselves. Long before the "doctor" skincare brands of today, there was philosophy. Born from biomedic, the acclaimed medical company that pioneered some of today's most popular in-office treatments such as the micropeel. philosophy skincare has long been recommended by dermatologists and plastic surgeons around the country. philosophy is an international skincare and cosmetic company founded in 1996 and headquartered in phoenix, arizona. For more information please visit our website at www.philosophy.com.

About EIF's Women's Cancer Research Fund

The Women's Cancer Research Fund, a program of the Entertainment Industry Foundation, was established by Chairs Rita Wilson and Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. The Fund supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancers. www.womenscancerresearchfund.org

About the Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), a 501(c)(3) organization, harnesses the collective power of the entertainment industry and channels its unique assets to raise awareness and funds for critical health, educational and social issues. www.eifoundation.org

SOURCE philosophy

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RELATED LINKS
http://www.philosophy.com
http://www.womenscancerresearchfund.org
http://www.eifoundation.org