"Who Wears Purple Best?" Contest Accumulates More Than 65,000 Votes with Celebrities Ashton Kutcher, Demi Moore, Melissa Joan Hart & Danny Masterson Tweeting Their Picks

CHICAGO, Oct. 1 /PRNewswire-USNewswire/ -- The following is being issued by the Alzheimer's Association:

(Photo: http://www.newscom.com/cgi-bin/prnh/20091001/DC85833-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20091001/DC85833-b)

WHO: Soleil Moon Frye (Punky Brewster) won the title of "Who Wears Purple Best?" in the first Alzheimer's Association celebrity Champions contest to raise awareness of the disease.

WHAT: Eight Alzheimer's Association celebrity Champions competed in a friendly "Who Wears Purple Best?" contest that kicked off on Monday, September 21 for World Alzheimer's Day. Bradley Cooper ("The Hangover"), Seth Rogen ("Knocked-Up"), Soleil Moon Frye ("Punky Brewster"/Entrepreneur), Natalie Morales ("TODAY"), Terrell Owens (Buffalo Bills), Melina Kanakaredes ("CSI New York"), Elisabeth Hasselbeck ("The View") and David Hyde Pierce ("Frasier," "Curtains") all vied for the title of "Who Wears Purple Best?" More than 65,000 fans cast their vote at www.alz.org through 11:59 p.m. PDT on Wednesday, September 30.

A combination of social media efforts, including late night video streams by both Moon Frye and Owens and additional celebrity Tweets from Samantha Ronson, Jack Gray and Sarah Gilbert, generated more than 4 million impressions.

The Alzheimer's Association thanks all their celebrity Champions for using their voices to raise awareness of Alzheimer's, the seventh leading cause of death in the United States.

For high resolution photos of all eight of the Alzheimer's Association celebrity Champions visit http://www.alz.org/media.asp.

WHY: New data released on World Alzheimer's Day, Monday, September 21st, estimates 35 million people worldwide - a 10 percent increase over 2005 - are living with Alzheimer's and dementia highlighting the urgent need for action and response.

According to the 2009 World Alzheimer's Report, released last week from Alzheimer's Disease International (ADI), a London-based nonprofit, international federation of 71 national Alzheimer organizations including the Alzheimer's Association, the number of people with Alzheimer's or another dementia, currently 35 million, is expected to nearly double every 20 years, to 65.7 million in 2030 and 115.4 million in 2050.

SOURCE Alzheimer's Association

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