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Ad Agency Billing Rates Stabilize As Economy Improves, Says Second Wind

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WYOMISSING, Pa., April 17, 2013 /PRNewswire-iReach/ -- National hourly billing rates for small to mid-sized advertising and marketing firms remained consistent from 2011-2012, according to Second Wind's 2012 Annual Agency Survey Report.

Second Wind, a national association of small-to-midsize advertising, marketing, graphic design, PR and interactive firms, annually surveys its 750+ agency members across the US and Canada to gather data for the annual report.

"Downward pressure on agency fees and loss of media commissions have compelled many smaller advertising and marketing agencies to renegotiate or reset hourly rates, as more and more agencies work by project assignment rather than in agency of record client relationships," said Laurie Mikes, Second Wind COO. "After several years of varying rates, this year's survey reflects some stabilization at the smaller agency level. The strengthening economy, client relations and agency practices are in better alignment."

Research, public relations and website programming had the biggest increase in billing rates, with research increasing by $9 ($113 to $122), public relations by $6 ($120 to $126) and website programming by $15 ($124 to $139). Creative/design, copywriting and production saw increases as well, though, not as significant.

Hourly billing rates for functions including principal ($160), account planning ($128), project management ($111) and social media facilitation ($116) matched rates reported last year. However, rates for art direction, estimating, media planning/buying, SEO/SEM facilitation and administrative/clerical decreased; SEO/SEM facilitation decreased the most, from $122 to $118 per hour.

The Annual Agency Survey Report allows Second Wind members to compare their data with average data from other member agencies. It is the most complete survey of smaller to midsize agencies that exists today.

The Annual Agency Survey Report is published exclusively for Second Wind members. In addition to annual surveys, members of Second Wind benefit from seminars and workshop opportunities as well as daily access to research, professional guidance and online forums. For more information on Second Wind membership, call 610-374-9093 or visit

Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.

Second Wind Contact: Laurie Mikes

Second Wind

1424 Penn Avenue

Wyomissing, PA 19610


Media Contact: Laurie Mikes Second Wind, 610-374-9093,

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SOURCE Second Wind


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