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'Ad Insertion Patents' Are Becoming Very Relevant, According to Single Touch Systems

SAN DIEGO, Nov. 10 /PRNewswire-FirstCall/ -- Highlighted by Google's recent purchase of Admob for $750 Million, Single Touch Systems (OTC Bulletin Board: SITO), owner of a large patent portfolio of Ad Insertion patents, sees huge relevance to its patents. The Admob purchase by Google reinforces Single Touch's industry leading IP position for Ad Insertion.

"As ads are inserted into the hands of several hundred million US mobile phones you've got to be able to do so legally," said Anthony Macaluso, CEO of Single Touch Interactive. Macaluso is the holder of many patents and has established himself as a successful inventor, cross licensing many patents prior to founding Single Touch Interactive in 2002.

About Single Touch

Single Touch Systems, Inc. (SITO) provides wireless operators, consumer brands, and retailers with innovative mobile commerce delivery solutions. Single Touch enables consumers to engage their mobile phones as proxy wallets or brand/retail environments by simply dialing a short branded phone number, or Abbreviated Dial Code (ADC). Single Touch System's ADC platform is customizable to the needs of brands and retailers, creates whatever reporting is required, and facilitates operator direct billing for all services. Abbreviated Dial Codes, Mobile Coupon Platform, Listen Live Now, Mobile Microphone and other programs make Single Touch Systems a leading mobile commerce company to link wireless with on-line and brick and mortar business, leveraging the paradigm shift in how people use their mobile devices. In doing so, Single Touch Systems drives revenue for operators, retailers and brands and streamlines purchasing options for the end user. For more information please visit www.singletouch.net.

Press contact: James Darcey, 1-760-438-0100

SOURCE Single Touch Systems, Inc.