NEW YORK, May 20 /PRNewswire/ -- Streaming Media East -- Adap.tv, a
leading provider of online video advertising, today launched a self-service
program for Adap.tv OneSource, the first open and universal video ad
platform. Launched last month, Adap.tv OneSource gives publishers the
ability to add, configure, and optimize video advertising across virtually
all ad sources and all formats using sophisticated technology and a simple,
single interface. After a Web-based sign up, publishers of all sizes can
now easily make the most of video advertising.
"The Internet has democratized video by providing the opportunity for
almost anyone to easily create and publish video content," said Amir
Ashkenazi, CEO of Adap.tv. "With the addition of a self-service program of
Adap.tv OneSource, video publishers and producers can create and distribute
great video content while leveraging the world's best platform for video
Publishers can easily leverage Adap.tv's OneSource platform for simple
integration and optimization of their in-house ads and ads from more than
50 ad networks. Adap.tv allows publishers to smartly choose ad sources and
ad formats that best match their video content, while maximizing their
revenue and enhancing user experience. In addition, Adap.tv selects and
optimizes brand and direct response ads using proprietary algorithms that
consider video classification, content rating, and contextual analysis to
provide the best revenue yield. By using its Web-based dashboard, customers
can monitor ad performance and track revenue funnel metrics by account,
site, geography, category, video, and more. Now, with Adap.tv's
self-service program, the values of OneSource can be utilized by publishers
both large and small.
"The ongoing surge in the popularity of online video has driven
thousands of publishers of all sizes to distribute their content online,"
said Will Richmond, President, Broadband Directions LLC, an industry market
intelligence firm. "As online video continues to blossom, particularly
smaller publishers will be looking for simple, self-service solutions that
allow them to manage their content and maximize revenue."
"Adap.tv OneSource is the perfect product for our business," said James
Black, Founder of Clipaday.com. "We have a small team focused on building a
great site of entertaining videos. With Adap.tv OneSource, we can easily
optimize revenue without compromising viewer experience."
Adap.tv empowers publishers to make the most of online video
advertising. Through its flagship offering, Adap.tv OneSource, the first
open and universal video ad platform, publishers can access and seamlessly
optimize video advertising across all networks and all formats to improve
revenue and user experience. With a single point of control, publishers can
smartly match their online video inventory from a collective sum of ad
networks based on contextual analysis and past viewer behavior.
Adap.tv is headquartered in San Mateo, California and serves millions
of video views per day with an extensive inventory of more than 100 million