NEW YORK, May 20 /PRNewswire/ -- Streaming Media East -- Adap.tv, a leading provider of online video advertising, today launched a self-service program for Adap.tv OneSource, the first open and universal video ad platform. Launched last month, Adap.tv OneSource gives publishers the ability to add, configure, and optimize video advertising across virtually all ad sources and all formats using sophisticated technology and a simple, single interface. After a Web-based sign up, publishers of all sizes can now easily make the most of video advertising. "The Internet has democratized video by providing the opportunity for almost anyone to easily create and publish video content," said Amir Ashkenazi, CEO of Adap.tv. "With the addition of a self-service program of Adap.tv OneSource, video publishers and producers can create and distribute great video content while leveraging the world's best platform for video advertising." Publishers can easily leverage Adap.tv's OneSource platform for simple integration and optimization of their in-house ads and ads from more than 50 ad networks. Adap.tv allows publishers to smartly choose ad sources and ad formats that best match their video content, while maximizing their revenue and enhancing user experience. In addition, Adap.tv selects and optimizes brand and direct response ads using proprietary algorithms that consider video classification, content rating, and contextual analysis to provide the best revenue yield. By using its Web-based dashboard, customers can monitor ad performance and track revenue funnel metrics by account, site, geography, category, video, and more. Now, with Adap.tv's self-service program, the values of OneSource can be utilized by publishers both large and small. "The ongoing surge in the popularity of online video has driven thousands of publishers of all sizes to distribute their content online," said Will Richmond, President, Broadband Directions LLC, an industry market intelligence firm. "As online video continues to blossom, particularly smaller publishers will be looking for simple, self-service solutions that allow them to manage their content and maximize revenue." "Adap.tv OneSource is the perfect product for our business," said James Black, Founder of Clipaday.com. "We have a small team focused on building a great site of entertaining videos. With Adap.tv OneSource, we can easily optimize revenue without compromising viewer experience." About Adap.tv Adap.tv empowers publishers to make the most of online video advertising. Through its flagship offering, Adap.tv OneSource, the first open and universal video ad platform, publishers can access and seamlessly optimize video advertising across all networks and all formats to improve revenue and user experience. With a single point of control, publishers can smartly match their online video inventory from a collective sum of ad networks based on contextual analysis and past viewer behavior. Adap.tv is headquartered in San Mateo, California and serves millions of video views per day with an extensive inventory of more than 100 million ads.