SAN FRANCISCO, March 20 /PRNewswire/ -- AdBrite, the Internet's Ad
Marketplace, announced today the official launch of its Network Partnership
program. Over a dozen online ad networks, including Advertising.com and CPX
Interactive, are already participating in the program, driving increased
liquidity and efficiency in the AdBrite marketplace.
AdBrite's Network Partnership program allows ad networks to supply
advertising and/or website inventory directly into the AdBrite marketplace.
This additional liquidity further enhances the matching of advertiser
demand and publisher supply across AdBrite's 50,000-strong network of
sites. Once approved, any network can join the program and take advantage
of the full range of ad formats, targeting capabilities, and site-level
transparency that AdBrite offers. AdBrite is the fourth-largest ad network
(ComScore, December 2007) and serves ads on nearly 1 billion pages each
Partners pay auction-determined prices for advertising, while those
bringing sites into the network participate in a revenue sharing
arrangement with AdBrite. The Network Partnership Program leverages
AdBrite's uniquely deep and diverse publisher base, providing
cost-effective advertising solutions for other networks. AdBrite website
publishers benefit from exposure to a wider set of ads.
"From our early memberships in the industry's largest exchanges, to our
enthusiastic support of AdBrite's Network Partnership Program, CPX
Interactive continues to embrace advances that forward the openness and
efficiency of the online display advertising space. AdBrite's open
marketplace platform provides a great way for ad networks to work together
to improve overall efficiency," said David Zapletal, Executive Vice
President of Network & Exchange Relations at CPX Interactive.
"AdBrite's Network Partnership program has reached a critical mass,
with more than a dozen networks joining since we began piloting the
program," said AdBrite CEO Ignacio Fanlo. "AdBrite is committed to scale
and efficiency. Network partnerships make sense for AdBrite, our customers,
and our ad network partners. More and more ad providers want to reach the
85 million consumers that visit the diverse set of large branded publishers
and specialty content sites in the AdBrite network."
AdBrite is the Internet's Ad Marketplace. The company makes it easy to
buy and sell advertising online, giving advertisers and publishers more
transparency and control than any other ad network. With banner and text
ads, as well as innovative formats like BritePic, InVideo and Full Page Ad,
AdBrite has created a simple and more effective advertising marketplace for
advertisers and publishers of all sizes. In January 2008, AdBrite ads
reached 85 million unique users in the U.S. (comScore).
AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is
headquartered in San Francisco, California. AdBrite is backed by venture
capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more
information, visit http://www.adbrite.com.