AdBrite Launches Network Partnership Program, Bolstering Marketplace Efficiency

Over a Dozen Ad Networks Participating, Including and CPX


Mar 20, 2008, 01:00 ET from AdBrite

    SAN FRANCISCO, March 20 /PRNewswire/ -- AdBrite, the Internet's Ad
 Marketplace, announced today the official launch of its Network Partnership
 program. Over a dozen online ad networks, including and CPX
 Interactive, are already participating in the program, driving increased
 liquidity and efficiency in the AdBrite marketplace.
     AdBrite's Network Partnership program allows ad networks to supply
 advertising and/or website inventory directly into the AdBrite marketplace.
 This additional liquidity further enhances the matching of advertiser
 demand and publisher supply across AdBrite's 50,000-strong network of
 sites. Once approved, any network can join the program and take advantage
 of the full range of ad formats, targeting capabilities, and site-level
 transparency that AdBrite offers. AdBrite is the fourth-largest ad network
 (ComScore, December 2007) and serves ads on nearly 1 billion pages each
     Partners pay auction-determined prices for advertising, while those
 bringing sites into the network participate in a revenue sharing
 arrangement with AdBrite. The Network Partnership Program leverages
 AdBrite's uniquely deep and diverse publisher base, providing
 cost-effective advertising solutions for other networks. AdBrite website
 publishers benefit from exposure to a wider set of ads.
     "From our early memberships in the industry's largest exchanges, to our
 enthusiastic support of AdBrite's Network Partnership Program, CPX
 Interactive continues to embrace advances that forward the openness and
 efficiency of the online display advertising space. AdBrite's open
 marketplace platform provides a great way for ad networks to work together
 to improve overall efficiency," said David Zapletal, Executive Vice
 President of Network & Exchange Relations at CPX Interactive.
     "AdBrite's Network Partnership program has reached a critical mass,
 with more than a dozen networks joining since we began piloting the
 program," said AdBrite CEO Ignacio Fanlo. "AdBrite is committed to scale
 and efficiency. Network partnerships make sense for AdBrite, our customers,
 and our ad network partners. More and more ad providers want to reach the
 85 million consumers that visit the diverse set of large branded publishers
 and specialty content sites in the AdBrite network."
     About AdBrite
     AdBrite is the Internet's Ad Marketplace. The company makes it easy to
 buy and sell advertising online, giving advertisers and publishers more
 transparency and control than any other ad network. With banner and text
 ads, as well as innovative formats like BritePic, InVideo and Full Page Ad,
 AdBrite has created a simple and more effective advertising marketplace for
 advertisers and publishers of all sizes. In January 2008, AdBrite ads
 reached 85 million unique users in the U.S. (comScore).
     AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is
 headquartered in San Francisco, California. AdBrite is backed by venture
 capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more
 information, visit
Media Contact: Paul Levine 650-740-4735