AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data Providers at No Additional Cost to Advertisers

SAN FRANCISCO, Oct. 13 /PRNewswire/ -- AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate). AdBrite's Open Source Platform enables all advertisers on every single impression and for every campaign to take advantage of all available 3rd party data without paying any additional CPM. By including all pertinent 3rd party data into its black box optimization engine, AdBrite is able to achieve optimal ad targeting and drive the highest possible ROI for every advertiser on every campaign.

"By including all available 3rd party data into every single targeting decision made by the algorithms within our marketplace, we have truly revolutionized how the ad exchange system works. We have created a system where multiple auctions - for inventory and data - happen at the same time. It's completely seamless to the advertiser. Any time and anywhere that data (internal or 3rd party) will yield better results for any customer's campaign, AdBrite will use it. And best of all, we'll pay for it. Our goal is to make sure that our advertisers meet their performance and ROI objectives when they enter the AdBrite marketplace and our publishers achieve the greatest possible yield on their impressions," said Iggy Fanlo, CEO of AdBrite.

"We are excited to be working with the AdBrite exchange as a fully integrated data provider. Our open platform enables us to partner with AdBrite to provide advertisers access to eXelate targeting data on over 150M US uniques spanning nearly 100 segments and sub-segments boosting the quality and effectiveness of advertiser targeting solutions and driving more effective results for their clients," said Mark S. Zagorski, Chief Revenue Officer of eXelate.

"AdBrite is one of the leading players in the online advertising ecosystem and we are pleased to provide them with access to our 130+ segments of behavioral purchase-intent data," said Michael Benedek, VP-Business Development of AlmondNet."

About AdBrite:

Serving over 1 billion impressions a day on over 110,000 sites, AdBrite is The Internet's Ad Marketplace®. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best-in-class targeting and optimization technology. AdBrite's auction-driven pricing, real time bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information.

AdBrite, Inc. was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite and The Internet's Ad Marketplace are registered trademarks of AdBrite, Inc. For more information, visit http://www.adbrite.com.

About eXelate:

The eXelate Targeting eXchange is the world's first and largest open marketplace for behavioral targeting data. Via data sellers including vertical publishers, social networks and e-commerce sites and data buyers such as ad agencies, networks, media optimization platforms and exchanges, eXelate powerfully drives the concept of "Data Anywhere. Audience Everywhere". Through participation on the eXchange, data buyers build an instant behavioral targeting function and optimize their campaign delivery, while data sellers gain insight on their audience, control over their data distribution, and build a new privacy-friendly income stream. The eXchange includes over 40 top ad network/agency buyers and dozens of leading publishers, who deliver targeting data on more than 150M unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and registration-based Demographics. For more information please visit www.exelate.com.

About AlmondNet:

Founded in 1998, AlmondNet Inc. is a New York-based media and advertising technology company that owns, operates, and licenses technology solutions and Intellectual Property that enable publishers, marketers, and their representative networks and agencies to benefit from a data-enabled Internet advertising market. As part of its mission, AlmondNet operates the Internet's leading data trader (aggregator, organizer, and distributor) and marketplace, providing all partners with one-stop-shop access to 130 segments of scalable, purchase-intent data on US-based consumers in a privacy-sensitive manner. AlmondNet is a Board member of the Network Advertising Initiative www.networkadvertising.org. For more information, please visit www.almondnet.com.

CONTACT: Ashley Chatley of AdBrite, +1-415-995-3287, achatley@adbrite.com

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SOURCE AdBrite