RedLever to Create Original Branded Video Entertainment and Advertising for Syndication via Adconion.TV Network
SANTA MONICA, Calif., Nov. 20 /PRNewswire/ -- Adconion Media Group, (www.adconion.com) the independent global audience and content network, today announced it has acquired KTV Digital Media, a leading production studio, content distribution network and operator of video destination sites, to form its own content development and syndication arm to be called RedLever. As a wholly-owned subsidiary of Adconion Media Group, RedLever (www.red-lever.com) will develop and distribute branded video entertainment created specifically for agencies and advertisers across the Adconion.TV network which launched last month.
Adconion.TV was established for agencies and advertisers seeking a scalable distribution solution for branded video content with robust monetization opportunities. The Adconion.TV network is driven by Adconion's Global Sales Team and a best-in-class suite of analytics that provide detailed measurement of a campaign's effectiveness. Vuguru (www.vuguru.com), the Emmy(R)-nominated new media studio backed by Michael Eisner's The Tornante Company, is the first production studio using Adconion.TV to syndicate its new show Back on Topps.
"As more dollars shift online and are drawn to high quality content we are forging ahead to evolve the ad network model into a next generation television network," said Tyler Moebius, Founder and CEO, Adconion.
Added Keith Kaplan, President of North America, Adconion: "Adconion's massive global audience and strong relationships with agencies, publishers and content creators make us ideally positioned to create, distribute and monetize all kinds of digital content through targeted channels."
RedLever, located in Santa Monica, will operate with the ongoing leadership of KTV's founding team, including CEO Reeve Collins and COO Richard Shore. KTV's existing video content syndication network reaches 75 of the top 100 entertainment and media sites and over 50 million unique users, and will augment Adconion's global network. Adconion reaches over 240 million unique users, or nearly one-third of the global Internet population according to ComScore, and will now have one of the largest video networks.
"RedLever's expertise in the development and distribution of premium content combined with Adconion's independent spirit and digital savvy is a recipe for success," said Reeve Collins, CEO, RedLever. "We are thrilled to become part of Adconion and see incredible opportunity to take advantage of Adconion's enormous worldwide reach."
RedLever's independent sales team will focus on attracting more offline advertising and marketing dollars to the digital space by creating original branded video programming for agencies and advertisers and providing targeted distribution services to content creators and studios.
Adconion Media Group is the only independent global audience and content network. The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 Adconion has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion's clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners' campaign objectives. The company has offices around the world in London, Munich, Hamburg, Paris, Madrid, Melbourne, Sydney, New York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion at www.adconion.com.
SOURCE Adconion Media Group