Adconion Acquires KTV Digital Media to Launch New Development and Distribution Studio, RedLever
RedLever to Create Original Branded Video Entertainment and Advertising for Syndication via Adconion.TV Network
Adconion.TV was established for agencies and advertisers seeking a scalable distribution solution for branded video content with robust monetization opportunities. The Adconion.TV network is driven by Adconion's Global Sales Team and a best-in-class suite of analytics that provide detailed measurement of a campaign's effectiveness. Vuguru (www.vuguru.com), the Emmy(R)-nominated new media studio backed by Michael Eisner's The Tornante Company, is the first production studio using Adconion.TV to syndicate its new show Back on Topps.
"As more dollars shift online and are drawn to high quality content we are forging ahead to evolve the ad network model into a next generation television network," said
RedLever, located in
"RedLever's expertise in the development and distribution of premium content combined with Adconion's independent spirit and digital savvy is a recipe for success," said Reeve Collins, CEO, RedLever. "We are thrilled to become part of Adconion and see incredible opportunity to take advantage of Adconion's enormous worldwide reach."
RedLever's independent sales team will focus on attracting more offline advertising and marketing dollars to the digital space by creating original branded video programming for agencies and advertisers and providing targeted distribution services to content creators and studios.
Adconion Media Group is the only independent global audience and content network. The company completed a record
SOURCE Adconion Media Group
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