Adconion Develops the Next Generation of Behavioral Targeting Tools for Agencies
Access to In-Market Audiences and Unparalleled Campaign Optimization Powered By Integration with BlueKai Data Exchange
Fusing data from Adconion and BlueKai, including BlueKai's over 100m buyer attributes in categories including travel, automotive and retail, Adconion will help agencies identify and contrast performance metrics from various high-quality sources, enabling real-time campaign adjustments for better performance and efficiency.
"All audiences are not created equal, and as a true partner to agencies and advertisers Adconion has teamed with BlueKai to offer new capabilities that draw on rich, detailed user and media data combined to further enhance campaign performance," said
This unique integration also powers Adconion's Audience Exploration Report, a new product that identifies for advertisers which BlueKai users are interested in or have purchased their products, even if the advertiser is not currently targeting that type of user.
Added Fox, "In addition to giving agencies deep insight into the behaviors they are currently buying and targeting across our network, we've also taken the guesswork out which behaviors actually drive results with the Audience Exploration Report, which will enable agencies to target additional relevant user segments in future campaigns."
The integration also allows Adconion to optimize each ad creative against BlueKai's user categories across Adconion's 5,000 ad placements. For example, Adconion can determine if travelers flying from
"As a pure data exchange, BlueKai ensures a fair economy for buying and selling intent data to deliver in-market targeting across the Internet and feel that the media and optimization are key pieces to the targeting puzzle," said
Adconion and BlueKai have also partnered to bring these tools to international clients, and Adconion has been named BlueKai's preferred partner for ad distribution in
With a shared commitment to transparency, Adconion and BlueKai data on both publishers and users is anonymous and comes from only trusted and reliable sources. Adconion supports the BlueKai Registry (www.bluekai.com/consumers.html), where consumers have the ability to see the information that has been collected about them through its data providers and edit it or opt out completely.
Adconion Media Group (www.adconion.com) is the largest independent global audience and content network. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network. Adconion reaches nearly 300 million unique users worldwide; 1/3 of the total global Internet population. In the U.S. Adconion grew faster than any other network - 62.3% - in the year ending
BlueKai (http://www.bluekai.com) created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world's largest database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions, it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in
Contact Adconion: Ben Fox Head of Product Management firstname.lastname@example.org (310) 382-5523 Contact Media: Alexander Gordon CJP Communications for Adconion email@example.com (212) 279-3115 x215
SOURCE Adconion Media Group