SANTA MONICA, Calif., Sept. 30 /PRNewswire/ -- Adconion Media Group,
(www.adconion.com) the independent global advertising network, today
announced the launch of its new video content syndication offering, AMG-TV
which allows creators and studios access to Adconion's massive global
network of publisher sites, advertiser and agency partners to broadly
distribute and effectively monetize their premium Web video content.
Adconion's launch of AMG-TV signals its innovative evolution from the
traditional ad network model pairing advertisers with publisher sites, to a
truly global distribution platform designed to monetize all types of
audience-targeted, multimedia content. For Adconion's ad agency partners,
AMG-TV provides a scalable branded video solution paired with high-quality
original content and the ability to optimize campaigns across video,
display and email. In addition, Adconion will provide advertisers and
brands with a range of data on the performance of their campaigns and how
new and existing customers are interacting with their messages.
Vuguru (www.vuguru.com), the Emmy(R)-nominated new media studio backed
by Michael Eisner's The Tornante Company, is the first production studio
using Adconion's AMG-TV to syndicate its new show Back on Topps beginning
today. Back on Topps, a hilarious, behind-the-scenes journey into one of
the world's most recognizable sports companies, will premiere new episodes
twice weekly online.
"AMG-TV is a boon to both creators and agencies and brings Adconion
closer to fulfilling our vision of becoming the largest IPTV network by
2010," said Tyler Moebius, Founder and CEO, Adconion. "We are breaking the
stranglehold that YouTube and other video platforms have had on
professional video creators and giving them broader, global distribution
and a sales force dedicated to pairing their content with brand advertisers
for greater monetization opportunities. We are essentially meeting Web
video's two greatest challenges to date: audience and monetization."
"The partnership with Adconion's AMG-TV will provide an optimal
platform for Back on Topps to achieve an instant global footprint through
Adconion's network of publishers," said Michael Eisner, The Tornante
Company. "As Vuguru continues to create high-quality
professionally-produced content for the Internet, it becomes vital to
develop measurement platforms and distribution models that will help move
the space forward."
"AMG-TV offers agencies a one-stop solution that unites hard-to-find
quality content with massive distribution for instantly scalable video
campaigns," said Keith Kaplan, President of North America, Adconion. "We
understand that many of our agency partners - both digital and traditional
- are not interested in sponsoring user-generated content, and we will
continue to add premium branded video content that will be syndicated
across our worldwide network of publishers."
Adconion's network reaches over 240 million unique users, or nearly
one-third of the global Internet population, according to comScore.
Adconion Media Group is the only independent global advertising
network. The company completed a record $80 million Series C round of
funding led by Index Ventures in February 2008. Since its founding in 2005
Adconion has focused on the realization of performance-driven branding
campaigns that deliver massive global reach. Adconion's clients consist of
advertising agencies and direct advertisers as well as its partner base of
premium websites from a wide range of sectors. Adconion combines its
in-house technology and high touch client service with quality media to
exceed its partners' campaign objectives. The company has offices around
the world in London, Munich, Hamburg, Paris, Madrid, Melbourne, Sydney, New
York, Toronto, Santa Monica, San Diego, Chicago and Detroit. Adconion is a
member of the International Advertising Bureau (IAB) and a founding member
of IASH Europe. Visit Adconion at www.adconion.com.
SOURCE Adconion Media Group