Adconion Media Group Continues North American Expansion with Acquisition of Frontline Direct for $20 Million

Proprietary Technology and Relationships Enables Ad Agencies and Marketers

to Reach Consumers Across Platforms

Mar 06, 2008, 00:00 ET from Adconion Media Group

    NEW YORK, March 6 /PRNewswire/ -- Adconion Media Group, the global
 independent online advertising network, today announced it has acquired
 Frontline Direct, a leading data management and direct marketing solutions
 provider for $20 million in cash and equity. Frontline has longstanding
 relationships with leading companies -- including, Inc.,
 an Experian(R) company and -- as well as top interactive
 advertising agencies.
     "Beginning with my days as one of the first employees of Avenue A and
 through the founding of Adconion the vision has always been to enable
 advertising agencies and marketers to reach the same consumer across
 platforms," said Tyler Moebius, founder and chief executive officer of
 Adconion. "Integrating Frontline's technology with our own and taking it
 global as part of our independent network is a significant step towards
 that goal."
     The acquisition of Frontline, including its proprietary data management
 technology, email products and 25 employees, fuels Adconion's rapid
 expansion into North America, including the planned opening of a new office
 in San Diego; Adconion currently has offices in New York and Toronto in
 addition to North American headquarters in Santa Monica. Globally,
 Frontline further enhances Adconion's offering of global performance
 branded solutions to advertising agencies and marketers worldwide,
 including audience targeting, video and email.
     "Adconion arms agencies with the technology solutions necessary to
 compete in the evolving media and advertising landscape, and we recognize
 that audience targeting is an important element of campaigns that
 advertising agencies are designing on behalf of their clients' brands,"
 said Keith Kaplan, Adconion's president of North America. "Nevertheless, we
 are extremely committed to respecting personal privacy; we already adhere
 to the stringent European privacy standards and will continue to respect
 those high standards wherever we do business."
     "Adconion is technologically and strategically a natural partner for
 Frontline," said Kim Reed Perell, chief executive officer of Frontline
 Direct. "As part of Adconion's independent global network we can instantly
 enhance our existing offerings for our clients and enable them to reach a
 much broader audience both here in the U.S. and abroad."
     Frontline Direct was represented by KPMG Corporate Finance in the
     About Adconion
     Adconion Media Group is an international, independent Advertising
 Network, which completed a record $80 million Series C round of funding led
 by Index Ventures in February 2008. Since its founding in 2005 the company
 has focused on the realization of performance-driven branding campaigns
 that deliver massive global reach. Adconion's clients consist of
 advertising agencies and direct advertisers as well as its partner base of
 premium websites from a wide range of sectors. Adconion combines its
 in-house technology and high touch client service with quality media to
 exceed its partners' campaign objectives. Adconion has offices around the
 world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York,
 Toronto and Santa Monica. Adconion is member of the International
 Advertising Bureau (IAB) and a founding member of IASH Europe. Visit
 Adconion at

SOURCE Adconion Media Group