Adconion Media Group Raises Record $80M Venture Round Capital to Fund Global Ad Network's North American Expansion, Technology

Development and Strategic Acquisitions



    NEW YORK, Feb. 25 /PRNewswire/ -- Adconion Media Group, the global
 independent online advertising network which has established operations in
 three North American markets, today announced it has closed an $80 million
 Series C round of funding led by Index Ventures and existing investor
 Wellington Partners, the largest European internet media venture investment
 in history and among the largest for an independent online ad network.
 
     In recent months, three year-old Adconion, which has existing
 operations throughout Europe and Australia, has assembled its North
 American management team from a roster of industry veterans responsible for
 creating and managing some of the world's most-recognized Internet
 advertising companies including DoubleClick, MSN, Yahoo, IAC and Avenue A
 (now Avenue A/Razorfish). Adconion CEO and Founder, Tyler Moebius was
 himself a Series A investor and early employee of Avenue A. An undisclosed
 minority percentage of the total capital raised during this $80M round will
 fund Adconion's continued global expansion throughout North America and
 Asia.
 
     The strategic decision by Index Ventures, which counts Skype, MySQL,
 Last.fm, Netvibes, Joost and Spot Runner among its portfolio of successful
 technology companies, to invest in Adconion was informed by the company's
 unique value proposition to marketers seeking not only domestic, but global
 ad distribution through a single, independent network that reaches nearly
 200 million unique Internet users worldwide (ComScore January 2008).
 
     "At the risk of sounding cliche, the modern business landscape is
 irrefutably global in scale and that is due primarily to the opportunities
 created by the Internet," said Moebius. "Agencies choose to partner with
 Adconion because their clients are likely in a position where doing
 business internationally is either business as usual or a strategic
 opportunity for growth. This generous investment from Index and Wellington
 will position Adconion alongside the portals on marketer's short-lists for
 global distribution partners."
 
     "Adconion has the relationships, the industry expertise and the
 best-in- class technology becoming of a future market leader in
 technology's hottest growth sector," said Dom Vidal, Partner, Index
 Ventures. "Our experience as investors in the advertising space enables us
 to support Adconion in continuing its rapid expansion throughout North
 America and to further build its global presence."
 
     "Tyler and his team have done an outstanding job building a truly
 global online advertising network," said Frank Boehnke, Wellington
 Partners. "We are very excited to continue to work with Tyler and Adconion
 on one of the most exciting growth stories in the global marketplace."
 
     About Adconion
 
     Adconion Media Group is an international, independent Advertising
 Network. Since its founding in 2005 the company has focused on the
 realization of performance-driven branding campaigns that deliver massive
 global reach. Adconion's clients consist of advertising agencies and direct
 advertisers as well as its partner base of premium websites from a wide
 range of sectors. Adconion combines its in-house technology and high touch
 client service with quality media to exceed its partners campaign
 objectives. Adconion has offices around the world in London, Munich,
 Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica.
 Adconion is member of the International Advertising Bureau (IAB) and a
 founding member of IASH Europe. Visit Adconion at www.adconion.com.
 
     About Index Ventures
 
     Index Ventures is a leading European venture capital firm active in
 technology venture investing since 1996. The firm is dedicated to helping
 top entrepreneurial teams in the Information Technology and Life Science
 sectors build their companies into market defining global leaders. The firm
 has offices in Geneva, London and Jersey and focuses on investments from
 seed through growth stage companies. Recent exits include Skype (the
 pioneering communications company acquired by eBay); MySQL (the world's
 most popular open source database recently acquired by Sun), Last.fm (the
 world's largest social music platform, recently acquired by CBS) and
 BioXell (BIOX, floated on the SWX in 2007). For more information, please
 visit www.indexventures.com.
 
     About Wellington Partners
 
     Wellington Partners ranks among the most successful pan-European
 venture capital firms. With 800 million euro under management and offices
 in London, Munich and Zurich, the firm invests into opportunities
 throughout Europe that have the potential to become global leaders, mainly
 in the areas of Information Technology, Media Convergence and Life Science.
 Wellington Partners has invested in more than 100 companies in Europe and
 Israel, including now publicly traded Actelion, SAF and XING, successful
 privately held companies like Alando (acquired by eBay) and
 ImmobilienScout24 (acquired by Deutsche Telekom) as well as current
 portfolio companies like Adconion Astaro, Questico and Truphone. For more
 information, please visit www.wellington-partners.com.
 
 
 

SOURCE Adconion Media Group

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