AdMobilize To Put The Future Of Out Of Home Advertising Engagement And Intelligent Metrics On Display At eMerge Americas Techweek Conference Pilot program designed to drive and measure consumer engagement in real time with street teams and taxi-top ads throughout Miami
MIAMI, March 31, 2014 /PRNewswire/ -- AdMobilize, an out of home advertising and analytics platform, was selected by eMerge Americas to serve as a strategic advertising partner for the eMerge Americas Techweek in Miami, Florida, May 1-7, 2014. Through "smart" street teams and taxi-top ads, eMerge Americas Techweek and its sponsors will leverage the AdMobilize platform to engage consumers and measure ad effectiveness in real-time using AdMobilize's AdBeacon™ and AdDashboard technology. Vector Media, a Manhattan-based leader in out of home media, is handling media buying for the taxi-top ads. AdMobilize and Vector Media recently inked a major pilot program to introduce this disruptive technology in the marketplace.
The patent-pending AdMobilize AdBeacon™ contains proprietary algorithms and hardware that can be connected to taxi-tops, bus stops, phone booths, billboards, vending machines, kiosks and in-car advertisements. In addition to tracking location, distance traveled, and geography, the AdBeacon™ introduces Pay-Per-Face™ metrics.
"Technology has always been the driving force that has moved markets and changed the way entire industries do business and people live their lives," says Diane Sanchez, CEO of eMerge Americas. "The AdMobilize platform is poised to do just that for out of home advertising, and we're excited the eMerge Americas Techweek event will help show the world what's possible."
Working in concert with the AdBeacon, the AdMobilize Dashboard allows eMerge Americas Techweek and their sponsors to see the performance of their ads, where the taxis are located, and user engagement of how many people have looked at the ad, in real time.
"Thanks to AdMobilize, the offline, online and mobile advertising worlds are converging for the first time," said AdMobilize CEO Rodolfo Saccoman. "Our technologies, combined with our disruptive advertising method, provide a scalable solution for delivering real, dynamic, measureable, and meaningful metrics that illustrate how consumers engage with an ad. eMerge Americas Techweek is the ideal partner to bring AdMobilize to life and demonstrate how we are re-imagining the world of advertising in the physical environment."
AdMobilize is an out of home advertising and analytics platform that allows brands to engage consumers and measure ad effectiveness in real-time using the patent-pending AdBeacon™ and AdPlatform technologies. We are re-imagining the world of advertising in the physical environment.
Based in Miami, Florida, AdMobilize has brought together some of the world's top technological minds from places like Cornell, MIT and institutions around the globe. Our consistent drive to create a new paradigm of advertising has allowed us to develop groundbreaking technology that was typically restricted to Palo Alto, Boston, and Seattle.
To learn more, visit www.admobilize.com.
About eMerge Americas Techweek
eMerge Americas Techweek aims to serve as the preeminent innovative thought exchange and transform Miami into the technological hub of the Americas. By connecting global industry leaders and investors with the America's top business executives, IT decision-makers, and innovative entrepreneurs, new partnerships will be forged that will spur visionary innovation and technological advancements in the Americas for the betterment of business and society. Summits focused on healthcare, entertainment and media, finance, cities, and education will address the most pressing issues of today and provide solutions and resources to continue the rapid advances of the 21st century. eMerge Americas Techweek Founding Partners are Greenberg Traurig, P.A., the John S. and James L. Knight Foundation, Medina Capital and Miami-Dade County. For more information about eMerge Americas Techweek, please visit: www.emergeamericas.org.
About Vector Media
Vector Media offers diverse Out-of-Home advertising opportunities, specializing in large format visual communications. Our ever-growing media arsenal includes transit spectaculars, transit posters, taxi media, digital advertising, wallscapes, bulletins, telephone kiosks, telephone wraps and building wrap spectaculars.
Vector Media current markets include New York City, Las Vegas, Los Angeles, Philadelphia, Chicago, San Francisco, Boston, Seattle, Florida, Miami, San Diego and Vancouver. In addition, they have the ability to charter our Double Decker Spectaculars to almost any city throughout the U.S. & Canada.
David I. Barkoe
Max Borges Agency
o: 305-374-4404 x167
SOURCE AdMobilize, LLC