Adspace Mall Network Expands to Minneapolis

Eden Prairie Center, Northtown Mall and the Burnsville Center Mall Join

Largest In-Mall Digital Media Network;

Company Hires Star Media Executive to Handle Regional Sales



Apr 02, 2008, 01:00 ET from Adspace Networks, Inc.

    MINNEAPOLIS, April 2, 2008 /PRNewswire/ -- Adspace Networks, Inc. has
 expanded into the Minneapolis market with the installation of its "Smart
 Screens" in the Eden Prairie Center, Northtown Mall and the Burnsville
 Center malls.
 
     Adspace Networks owns the Adspace Mall Network, the nation's largest
 in-mall digital advertising network with "Smart Screens" located in 103
 upscale, class-A shopping malls nationwide. Adspace is now in 39 DMAs,
 including the top 10, and has attracted hundreds of regional and local
 advertisers, such as colleges, recruitment agencies, car dealers,
 homebuilders, restaurants, spas and healthcare facilities. Nationally,
 Adspace has attracted clients such as AT&T, Coca-Cola, MTV, Macy's, Geico,
 and many more. The network is reaching over 100 million visitors every four
 weeks.
 
     The key to Adspace's success is a unique mix of editorial content that
 drives high consumer viewership. The compelling on-air editorial content is
 called "Today's Top Ten" and showcases each mall's top 10 sale items each
 week. The program allows the mall's retailers to compete to be featured on
 the screens by submitting their best deals including original prices and
 total savings. Adspace then chooses the 10 best deals and produces a
 12-second spot for each, incorporating the ten spots into its six-minute
 programming loop. Because the selected items are editorial content,
 retailers do not pay for space or production.
 
     "Our three malls in the Minneapolis DMA reach almost 20 percent of the
 adult population every month," said Jeff Jensen, president, Adspace
 Networks. "Importantly, these are upscale, young consumers that are
 extremely desirable to local advertisers."
 
     To support the expansion, Adspace has hired veteran media executive
 Kristine Checheris to lead sales efforts in the Minneapolis market. Ms.
 Checheris previously worked for CBS Radio/ WLTE, where she was awarded
 "2007 New Business Account Executive of the Year" for growing new business
 by 147 percent. Prior to her work with CBS Radio, Ms. Checheris was hired
 as an account executive and then quickly promoted to branch manager for
 SAGA Communications/KSTZ & KLTI, Des Moines Radio Group, where she excelled
 at selling radio.
 
     "The Adspace Mall network is really the future of local advertising,"
 said Ms. Checheris. "Out-of-home is growing tremendously, and we deliver a
 mass, affluent audience in a buying frame of mind at extremely competitive
 rates."
 
     About Adspace Networks, Inc.
 
     Adspace Networks, Inc. www.adspacenetworks.com owns and operates the
 Adspace Mall Network, the largest in-mall digital video advertising network
 in the country. Currently located throughout more than 100 Class A malls
 across the United States, the network consists of over 1,300, eight and
 nine-foot-tall plasma screens -- called "Smart Screens." The Smart Screen
 displays show programming which combines a mix of the top ten sale items in
 the mall, mall events, and local and national advertising. The network
 reaches 100 million affluent (source: Directory of Major Malls(R))
 consumers each month, and is particularly effective at reaching teens,
 young adults, and women. Adspace is also a charter member of the
 Out-of-Home Video Advertising Bureau (OVAB), an organization that will help
 provide standards and best practices for the burgeoning out-of-home video
 advertising industry.
 
     This release is available on the KCSA Strategic Communications site at
 www.kcsa.com.
 
     CONTACTS: Anne Donohoe / Christa Conte
 
 
212.896.1261 / 212.896.1238 adonohoe@kcsa.com / cconte@kcsa.com

SOURCE Adspace Networks, Inc.
    MINNEAPOLIS, April 2, 2008 /PRNewswire/ -- Adspace Networks, Inc. has
 expanded into the Minneapolis market with the installation of its "Smart
 Screens" in the Eden Prairie Center, Northtown Mall and the Burnsville
 Center malls.
 
     Adspace Networks owns the Adspace Mall Network, the nation's largest
 in-mall digital advertising network with "Smart Screens" located in 103
 upscale, class-A shopping malls nationwide. Adspace is now in 39 DMAs,
 including the top 10, and has attracted hundreds of regional and local
 advertisers, such as colleges, recruitment agencies, car dealers,
 homebuilders, restaurants, spas and healthcare facilities. Nationally,
 Adspace has attracted clients such as AT&T, Coca-Cola, MTV, Macy's, Geico,
 and many more. The network is reaching over 100 million visitors every four
 weeks.
 
     The key to Adspace's success is a unique mix of editorial content that
 drives high consumer viewership. The compelling on-air editorial content is
 called "Today's Top Ten" and showcases each mall's top 10 sale items each
 week. The program allows the mall's retailers to compete to be featured on
 the screens by submitting their best deals including original prices and
 total savings. Adspace then chooses the 10 best deals and produces a
 12-second spot for each, incorporating the ten spots into its six-minute
 programming loop. Because the selected items are editorial content,
 retailers do not pay for space or production.
 
     "Our three malls in the Minneapolis DMA reach almost 20 percent of the
 adult population every month," said Jeff Jensen, president, Adspace
 Networks. "Importantly, these are upscale, young consumers that are
 extremely desirable to local advertisers."
 
     To support the expansion, Adspace has hired veteran media executive
 Kristine Checheris to lead sales efforts in the Minneapolis market. Ms.
 Checheris previously worked for CBS Radio/ WLTE, where she was awarded
 "2007 New Business Account Executive of the Year" for growing new business
 by 147 percent. Prior to her work with CBS Radio, Ms. Checheris was hired
 as an account executive and then quickly promoted to branch manager for
 SAGA Communications/KSTZ & KLTI, Des Moines Radio Group, where she excelled
 at selling radio.
 
     "The Adspace Mall network is really the future of local advertising,"
 said Ms. Checheris. "Out-of-home is growing tremendously, and we deliver a
 mass, affluent audience in a buying frame of mind at extremely competitive
 rates."
 
     About Adspace Networks, Inc.
 
     Adspace Networks, Inc. www.adspacenetworks.com owns and operates the
 Adspace Mall Network, the largest in-mall digital video advertising network
 in the country. Currently located throughout more than 100 Class A malls
 across the United States, the network consists of over 1,300, eight and
 nine-foot-tall plasma screens -- called "Smart Screens." The Smart Screen
 displays show programming which combines a mix of the top ten sale items in
 the mall, mall events, and local and national advertising. The network
 reaches 100 million affluent (source: Directory of Major Malls(R))
 consumers each month, and is particularly effective at reaching teens,
 young adults, and women. Adspace is also a charter member of the
 Out-of-Home Video Advertising Bureau (OVAB), an organization that will help
 provide standards and best practices for the burgeoning out-of-home video
 advertising industry.
 
     This release is available on the KCSA Strategic Communications site at
 www.kcsa.com.
 
     CONTACTS: Anne Donohoe / Christa Conte
 
 
212.896.1261 / 212.896.1238 adonohoe@kcsa.com / cconte@kcsa.com SOURCE Adspace Networks, Inc.