AdSpace Networks Announces New Senior Team and Strategic Direction

Three Marketing and Media Industry Veterans Join Firm;

Change Focus to Local Advertising/Marketing Effort



Jun 29, 2005, 01:00 ET from AdSpace Networks, Inc.

    NEW YORK, June 27 /PRNewswire/ -- AdSpace Networks, Inc., the leader in
 place-based digital video signage and owner of the AdSpace Mall Network, has
 hired three marketing and media industry veterans -- Dominick Porco, L. Jeff
 Jensen and William P. Ketcham -- to lead the company's next phase of growth
 and expansion.
     Mr. Porco assumes the post of chairman, Mr. Jensen has become president
 and Mr. Ketcham is now senior vice president of marketing and programming.
 The three executives bring a combined 80+ years of high-level marketing,
 advertising and media experience to the company along with a proven track
 record of building new media companies into successful large-scale players in
 the national/local advertising marketplace.
     In conjunction with the new hires, AdSpace has shifted its strategy
 towards local marketing in the communities in which its in-mall digital
 signage resides.  The new effort will actively engage the local business
 community in taking advantage of the captive market advertising opportunities
 of the AdSpace Mall Network digital signage.  As part of this new focus,
 Senior Vice President John Henderson will add local and retail sales to his
 national account responsibilities.
     Mr. Jensen and Mr. Porco were part of the team that built the in-store
 advertising division of NewsCorp, called News America Marketing, a
 multi-hundred million-dollar distribution mechanism for advertisers. They
 intend to take that expertise and apply it to the AdSpace Mall Network model.
     "AdSpace Mall Network has five basic audiences -- shoppers, mall
 operators, local mall retailers, local out-of-mall advertisers and national
 advertisers," said Mr. Porco.  "We are building a program that will meet the
 needs of all of these constituents by adding value to the shopping experience.
 We want to ensure that anyone who views, partners with or uses our screens
 immediately receives value from the experience."
     "There's a tremendous marketing opportunity for the AdSpace Mall Network
 advertisers," said Mr. Jensen. "We plan to quickly demonstrate the impact and
 reach of our network and our digital screens that are located in some of the
 most demographically desirable, highly trafficked malls in the United States.
 Capturing the attention of shoppers, driving sales and adding a proven
 advertising distribution mechanism to potential ad-buyers is at the core of
 our strategy going forward."
     AdSpace currently has 220 screens reaching over 300 million consumers
 annually across the country, primarily through its strategic partnership with
 The Westfield Group (ASX Code: WDC).  In a recent study conducted and
 published by Arbitron on the impact of the AdSpace Mall Network, it was proved
 that there is a statistically significant increase in ad recall and purchase
 intent for advertised brands among consumers.
     "Over the past few years, AdSpace has been focused on developing deep and
 lasting relationships with national advertisers, and to date, the company has
 been moderately successful in this area.  But where we have yet to really move
 the needle is with the local ad-buyer," said Mr. Jensen. "We are going to
 quickly ramp-up a strong local ad-sales team to provide this billion dollar
 marketplace with an extremely cost effective medium that reaches shoppers
 where they are ready to buy."
 
     The New Management Team
     Dominick Porco was most recently president of News America Marketing, a
 $1 billion division of News Corp.  He has a long and successful history of
 building, managing and guiding companies with a national local-advertising
 sales force.  He is recognized as one of the most visionary thinkers in the
 local-advertising marketplace.
     Prior to joining AdSpace, Jeff Jensen was the senior vice president --
 sales for the SmartSource iGroup, a division of News Corp., where he
 established the SmartSource Savings Network as the nation's leading provider
 of online promotions for consumer packaged goods products.  Before that, Mr.
 Jensen was senior vice president for retail marketing with the News America
 Division of News Corp.  During his time with News America, he was charged with
 managing the core asset of this in-store business -- the network of retailers
 with which the organization contracted for the placement of its products. He
 also was the founder of the nations premiere co-marketing program for
 consumer-packaged goods Price Feature Plus.
     William Ketcham has tremendous experience in producing compelling
 traditional and new media content on behalf of national and local advertisers.
 He comes to AdSpace from W. Ketcham & Company, LLC, where he was president.
 His clients included the Speed Channel and Outdoor Life Network, and his work
 focused on defining positioning to both consumers and advertisers, and
 determining the highest potential programming.  Previously, Mr. Ketcham was a
 vice president of global brand development at PepsiCo, and was senior vice
 president of network marketing at ESPN for ten years.
 
     About AdSpace Networks
     AdSpace Networks, Inc. builds, owns and operates digital media networks,
 including the AdSpace Mall Network and the AdSpace Theater Network for
 advertising and promotion in public spaces where consumers are shopping,
 dining and seeking entertainment.  The company's patent-pending technology
 empowers both advertisers and retailers with unprecedented targeting,
 flexibility and control of their advertising and promotions based on time,
 date, location and dynamic data to reach and influence purchasing decisions.
 Its turnkey solution includes proprietary software for content and network
 management that delivers rich, full-motion video and sound across wide area
 networks of all types of digital screens.  The company was founded in 1998 and
 is headquartered in New York City.
     This release is available on the KCSA Public Relations Worldwide Web site
 http://www.kcsa.com.
 
 

SOURCE AdSpace Networks, Inc.
    NEW YORK, June 27 /PRNewswire/ -- AdSpace Networks, Inc., the leader in
 place-based digital video signage and owner of the AdSpace Mall Network, has
 hired three marketing and media industry veterans -- Dominick Porco, L. Jeff
 Jensen and William P. Ketcham -- to lead the company's next phase of growth
 and expansion.
     Mr. Porco assumes the post of chairman, Mr. Jensen has become president
 and Mr. Ketcham is now senior vice president of marketing and programming.
 The three executives bring a combined 80+ years of high-level marketing,
 advertising and media experience to the company along with a proven track
 record of building new media companies into successful large-scale players in
 the national/local advertising marketplace.
     In conjunction with the new hires, AdSpace has shifted its strategy
 towards local marketing in the communities in which its in-mall digital
 signage resides.  The new effort will actively engage the local business
 community in taking advantage of the captive market advertising opportunities
 of the AdSpace Mall Network digital signage.  As part of this new focus,
 Senior Vice President John Henderson will add local and retail sales to his
 national account responsibilities.
     Mr. Jensen and Mr. Porco were part of the team that built the in-store
 advertising division of NewsCorp, called News America Marketing, a
 multi-hundred million-dollar distribution mechanism for advertisers. They
 intend to take that expertise and apply it to the AdSpace Mall Network model.
     "AdSpace Mall Network has five basic audiences -- shoppers, mall
 operators, local mall retailers, local out-of-mall advertisers and national
 advertisers," said Mr. Porco.  "We are building a program that will meet the
 needs of all of these constituents by adding value to the shopping experience.
 We want to ensure that anyone who views, partners with or uses our screens
 immediately receives value from the experience."
     "There's a tremendous marketing opportunity for the AdSpace Mall Network
 advertisers," said Mr. Jensen. "We plan to quickly demonstrate the impact and
 reach of our network and our digital screens that are located in some of the
 most demographically desirable, highly trafficked malls in the United States.
 Capturing the attention of shoppers, driving sales and adding a proven
 advertising distribution mechanism to potential ad-buyers is at the core of
 our strategy going forward."
     AdSpace currently has 220 screens reaching over 300 million consumers
 annually across the country, primarily through its strategic partnership with
 The Westfield Group (ASX Code: WDC).  In a recent study conducted and
 published by Arbitron on the impact of the AdSpace Mall Network, it was proved
 that there is a statistically significant increase in ad recall and purchase
 intent for advertised brands among consumers.
     "Over the past few years, AdSpace has been focused on developing deep and
 lasting relationships with national advertisers, and to date, the company has
 been moderately successful in this area.  But where we have yet to really move
 the needle is with the local ad-buyer," said Mr. Jensen. "We are going to
 quickly ramp-up a strong local ad-sales team to provide this billion dollar
 marketplace with an extremely cost effective medium that reaches shoppers
 where they are ready to buy."
 
     The New Management Team
     Dominick Porco was most recently president of News America Marketing, a
 $1 billion division of News Corp.  He has a long and successful history of
 building, managing and guiding companies with a national local-advertising
 sales force.  He is recognized as one of the most visionary thinkers in the
 local-advertising marketplace.
     Prior to joining AdSpace, Jeff Jensen was the senior vice president --
 sales for the SmartSource iGroup, a division of News Corp., where he
 established the SmartSource Savings Network as the nation's leading provider
 of online promotions for consumer packaged goods products.  Before that, Mr.
 Jensen was senior vice president for retail marketing with the News America
 Division of News Corp.  During his time with News America, he was charged with
 managing the core asset of this in-store business -- the network of retailers
 with which the organization contracted for the placement of its products. He
 also was the founder of the nations premiere co-marketing program for
 consumer-packaged goods Price Feature Plus.
     William Ketcham has tremendous experience in producing compelling
 traditional and new media content on behalf of national and local advertisers.
 He comes to AdSpace from W. Ketcham & Company, LLC, where he was president.
 His clients included the Speed Channel and Outdoor Life Network, and his work
 focused on defining positioning to both consumers and advertisers, and
 determining the highest potential programming.  Previously, Mr. Ketcham was a
 vice president of global brand development at PepsiCo, and was senior vice
 president of network marketing at ESPN for ten years.
 
     About AdSpace Networks
     AdSpace Networks, Inc. builds, owns and operates digital media networks,
 including the AdSpace Mall Network and the AdSpace Theater Network for
 advertising and promotion in public spaces where consumers are shopping,
 dining and seeking entertainment.  The company's patent-pending technology
 empowers both advertisers and retailers with unprecedented targeting,
 flexibility and control of their advertising and promotions based on time,
 date, location and dynamic data to reach and influence purchasing decisions.
 Its turnkey solution includes proprietary software for content and network
 management that delivers rich, full-motion video and sound across wide area
 networks of all types of digital screens.  The company was founded in 1998 and
 is headquartered in New York City.
     This release is available on the KCSA Public Relations Worldwide Web site
 http://www.kcsa.com.
 
 SOURCE  AdSpace Networks, Inc.