AdStar and edgeio Partner to Broaden Classified Advertising Opportunities for Advertisers and Newspapers

AdStar Enhances edgeio's New Classified Boards With Ad Transaction Technology That Facilitates Print and Online Ad Placement Directly Into Newspapers

Feb 21, 2007, 00:00 ET from AdStar, Inc.

    MARINA DEL REY, Calif., Feb. 21 /PRNewswire-FirstCall/ -- AdStar, Inc. (Nasdaq:   ADST), the leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that edgeio will use AdStar's technology to power print and online ad transaction services for newspapers on edgeio's new Classified Boards launched this week. Advertisers that submit a listing to any edgeio Classified Board will also have the option to create, schedule and pay for an ad listing for publication in print and/or online versions of participating geographically relevant newspapers. A person wishing to list a classified ad on a blog in San Francisco, for example, may also have the option to list in participating newspapers in the San Francisco Bay area. By partnering with AdStar, edgeio is enabling newspapers to become part of the edgeio Classified Boards network. The newspaper portion of this service should be available early in the second quarter of 2007 for publishers who wish to participate.     Currently, edgeio ( has more than 100 million item listings from 162 countries. Content owners can publish listings on their own web sites and have edgeio automatically include them in its index, or owners can publish directly on the edgeio web site.     With this week's launch of the edgeio marketplaces platform and its first application, Classified Boards, edgeio is empowering any web site owner to create any type of classified listing board, from jobs to autos to housing. Through user-generated listings, site owners can increase their advertising value and maximize their revenues. This partnership will ultimately make newspapers and web sites part of a common classified advertising ecosystem.     "In less than a year, edgeio has established itself as a major player in online listings, from automobiles to events to merchandise," said Leslie Bernhard, president and chief executive officer of AdStar, Inc. "Our partnership demonstrates another way in which we can implement our Web-based ad transaction technology to further extend the power of advertisers, while providing newspaper publishers with new sources of classified ad revenue. Advertisers still recognize the power of advertising in their local newspapers, and newspapers continue to search for ways to further extend their online reach and generate online revenues. Together, edgeio and AdStar can help both advertisers and newspapers achieve their objectives."     "AdStar provides a great opportunity for our members to benefit from the combined power of print and online advertising, as well as a unique opportunity for newspapers to capitalize on our growing network of sites and ad listings," said Keith Teare, chief executive officer of edgeio, Corporation. "We are fortunate to have a partner with the industry experience and technological expertise to truly expand our listings and network, and we look forward to working with AdStar to make this a successful partnership."     About edgeio     edgeio is a leader in online listings. The company's vision is to bring together, search and distribute the world's listings. Products include edgedirect, (and its Chinese sister site and edgeio marketplaces. edgeio is based in Palo Alto, Calif. and was founded in 2005 by Keith Teare, the company's chairman of the board and chief executive officer, and Michael Arrington, a member of edgeio's board of directors. For more information see     About AdStar, Inc.     AdStar, Inc. (Nasdaq:   ADST) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 100 of the largest newspapers in the United States, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in Billerica, Mass. For additional information on AdStar, Inc., visit     Forward Looking Statements     This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.     AdStar Company Contact:     Jeff Baudo, 310-577-8255,      AdStar Media Contact:     Kevin Wilson, 513-898-1008,  

SOURCE AdStar, Inc.