Advertising Accountability Moves In-Store Digital Signage From an Art to a Science

Nov 14, 2005, 00:00 ET from BroadSign, Inc.

    BELLEVUE, Wash., and BOISE, Idaho, Nov. 14 /PRNewswire/ -- DS-IQ(TM) and
 BroadSign, Inc. today announced the integration of BroadSign's Digital Media
 Logistics Suite (DMLS) and DS-IQ's web-based service that directly measures
 consumer purchases triggered by advertising run on in-store digital networks.
 Together the two products offer retailers and advertisers an unprecedented
 capability for measuring and increasing sales uplift and advertising ROI
 produced by retail networks.
     "Being able to directly evaluate the results of their campaigns at the
 cash register is what advertisers have wanted for a long time, and now it's
 possible, thanks to our alliance," said Cord Christensen, CEO of BroadSign.
 "Our integration will help the digital signage industry to upgrade its status
 as an 'emerging medium,' transforming it into an indispensable part of the
 media mix."
     BroadSign(TM) DMLS is a media seller-friendly system for operating digital
 signage networks of unlimited size. Its ad traffic workflow makes it easy to
 book, execute and report on advertising and promotional campaigns. DS-IQ
 provides automated, easy-to-understand analyses of ad campaign performance.
 Its unique analytical engine, based on algorithms developed exclusively for
 retail digital signage, offers the first direct measurement of sales uplift
 for retail networks.
     The new operational integration enables seamless correlation of BroadSign
 playlogs with retailer point-of-sale data, using DS-IQ's analytics measurement
 and reporting service. Retailers and advertisers can now monitor exactly how
 each ad campaign affects sales, securely from any desktop.
     "Leading retailers and consumer packaged goods companies have told us that
 they want to expand the use of in-store media to reach consumers and boost
 same-store sales. But in order to justify moving ad dollars from broadcast
 media, such as TV, advertisers need access to detailed information about how
 in-store ads affect sales, down to the ad level.  Accountable, agile
 advertising - that's what we give them," said Tom Opdycke, DS-IQ's CEO.
     Together, DS-IQ and BroadSign create a real-time feedback loop that goes
 beyond simply documenting sales uplift, to allow ongoing network optimization.
 Advertisers will quickly learn which creatives perform best in various markets
 and day-parts, and what schedules are most effective. Equipped with retail
 intelligence from DS-IQ and BroadSign, they will be able to successfully
 launch new products and micro-target campaigns across thousands of stores and
 millions of customers.
     Opdycke continued, "The DS-IQ BroadSign integrated solution enables
 advertisers and retailers to leverage both the art and science of digital
 advertising in this exciting new medium. We provide results advertisers need
 to justify reallocating more of their $76 billion* annual print and TV ad-
 spend to retail networks, plus the consumer insight to maximize sales."
 
     About DS-IQ
     DS-IQ was founded to bring marketing science and analytics technology to
 in-store digital networks. The company is comprised of experienced
 professional leaders from the software development, analytical science,
 business management, and national consumer brand marketing fields. The team
 has built and brought to market dozens of blockbuster software and consumer
 packaged goods products, including some of the most scalable and analytical
 software services and systems used by millions worldwide, including Windows
 XP, Windows Update, Amazon.com, and ESPN.com. The company's corporate offices
 are located in Bellevue, Washington.
 
      For more information:
      Visit http://www.ds-iq.com
 
      Or contact:
      June Eva Peoples
      Vice President, Business Development
      DS-IQ
      Tel.: +1 (425) 213 1400 ext. 13
      Email: june.peoples@ds-iq.com
 
     About BroadSign
     BroadSign, Inc. is a worldwide provider of software solutions for
 operating digital signage networks. The company's core product, BroadSign(TM)
 Digital Media Logistics Suite (DMLS), resolves the challenges facing operators
 of digital signage networks: the need for ad sales functionality, robust
 performance and scalability. The desktop component of DMLS, DML Administrator,
 is an intuitive interface enabling media specialists to target, sell or
 purchase network airtime, similar to the way they do for network and cable TV.
 BroadSign combines extensive expertise in digital signage software, media,
 innovative marketing, and information technology. The company's corporate
 office is located in Boise, Idaho.
 
      For more information:
      Visit http://www.broadsign.com
 
      Or contact:
      Nurlan Urazbaev
      Director of Marketing
      BroadSign, Inc.
      Tel.: +1 (514) 399-1184 ext. 120
      Toll-free: +1 (877) 399-1184
      Email: welcome@broadsign.com
 
     *Advertising Age, June 28, 2004 - advertising-spend totals for 2003: $22B
 TV & $54B print
 
     This release was issued through eReleases(TM).  For more information,
 visit http://www.ereleases.com.
 
 

SOURCE BroadSign, Inc.
    BELLEVUE, Wash., and BOISE, Idaho, Nov. 14 /PRNewswire/ -- DS-IQ(TM) and
 BroadSign, Inc. today announced the integration of BroadSign's Digital Media
 Logistics Suite (DMLS) and DS-IQ's web-based service that directly measures
 consumer purchases triggered by advertising run on in-store digital networks.
 Together the two products offer retailers and advertisers an unprecedented
 capability for measuring and increasing sales uplift and advertising ROI
 produced by retail networks.
     "Being able to directly evaluate the results of their campaigns at the
 cash register is what advertisers have wanted for a long time, and now it's
 possible, thanks to our alliance," said Cord Christensen, CEO of BroadSign.
 "Our integration will help the digital signage industry to upgrade its status
 as an 'emerging medium,' transforming it into an indispensable part of the
 media mix."
     BroadSign(TM) DMLS is a media seller-friendly system for operating digital
 signage networks of unlimited size. Its ad traffic workflow makes it easy to
 book, execute and report on advertising and promotional campaigns. DS-IQ
 provides automated, easy-to-understand analyses of ad campaign performance.
 Its unique analytical engine, based on algorithms developed exclusively for
 retail digital signage, offers the first direct measurement of sales uplift
 for retail networks.
     The new operational integration enables seamless correlation of BroadSign
 playlogs with retailer point-of-sale data, using DS-IQ's analytics measurement
 and reporting service. Retailers and advertisers can now monitor exactly how
 each ad campaign affects sales, securely from any desktop.
     "Leading retailers and consumer packaged goods companies have told us that
 they want to expand the use of in-store media to reach consumers and boost
 same-store sales. But in order to justify moving ad dollars from broadcast
 media, such as TV, advertisers need access to detailed information about how
 in-store ads affect sales, down to the ad level.  Accountable, agile
 advertising - that's what we give them," said Tom Opdycke, DS-IQ's CEO.
     Together, DS-IQ and BroadSign create a real-time feedback loop that goes
 beyond simply documenting sales uplift, to allow ongoing network optimization.
 Advertisers will quickly learn which creatives perform best in various markets
 and day-parts, and what schedules are most effective. Equipped with retail
 intelligence from DS-IQ and BroadSign, they will be able to successfully
 launch new products and micro-target campaigns across thousands of stores and
 millions of customers.
     Opdycke continued, "The DS-IQ BroadSign integrated solution enables
 advertisers and retailers to leverage both the art and science of digital
 advertising in this exciting new medium. We provide results advertisers need
 to justify reallocating more of their $76 billion* annual print and TV ad-
 spend to retail networks, plus the consumer insight to maximize sales."
 
     About DS-IQ
     DS-IQ was founded to bring marketing science and analytics technology to
 in-store digital networks. The company is comprised of experienced
 professional leaders from the software development, analytical science,
 business management, and national consumer brand marketing fields. The team
 has built and brought to market dozens of blockbuster software and consumer
 packaged goods products, including some of the most scalable and analytical
 software services and systems used by millions worldwide, including Windows
 XP, Windows Update, Amazon.com, and ESPN.com. The company's corporate offices
 are located in Bellevue, Washington.
 
      For more information:
      Visit http://www.ds-iq.com
 
      Or contact:
      June Eva Peoples
      Vice President, Business Development
      DS-IQ
      Tel.: +1 (425) 213 1400 ext. 13
      Email: june.peoples@ds-iq.com
 
     About BroadSign
     BroadSign, Inc. is a worldwide provider of software solutions for
 operating digital signage networks. The company's core product, BroadSign(TM)
 Digital Media Logistics Suite (DMLS), resolves the challenges facing operators
 of digital signage networks: the need for ad sales functionality, robust
 performance and scalability. The desktop component of DMLS, DML Administrator,
 is an intuitive interface enabling media specialists to target, sell or
 purchase network airtime, similar to the way they do for network and cable TV.
 BroadSign combines extensive expertise in digital signage software, media,
 innovative marketing, and information technology. The company's corporate
 office is located in Boise, Idaho.
 
      For more information:
      Visit http://www.broadsign.com
 
      Or contact:
      Nurlan Urazbaev
      Director of Marketing
      BroadSign, Inc.
      Tel.: +1 (514) 399-1184 ext. 120
      Toll-free: +1 (877) 399-1184
      Email: welcome@broadsign.com
 
     *Advertising Age, June 28, 2004 - advertising-spend totals for 2003: $22B
 TV & $54B print
 
     This release was issued through eReleases(TM).  For more information,
 visit http://www.ereleases.com.
 
 SOURCE  BroadSign, Inc.