Advice on How to Purchase Valentine's Day Jewelry From The Gemological Institute of America

Jan 20, 2004, 00:00 ET from Gemological Institute of America

    CARLSBAD, Calif., Jan. 20 /PRNewswire/ -- Of all the romantic gifts
 available for Valentine's Day, women rank jewelry as their number one desire.
 The nonprofit Gemological Institute of America (GIA) has created a new
 fact-filled micro-site at that describes what to look for when
 purchasing diamonds and jewelry for Valentine's Day.
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     GIA's Valentine's Day Shopping Guide includes a thorough explanation of
 the Four Cs of diamond value -- color, carat weight, clarity, and cut, --
 along with insightful articles on gift ideas, fancy-colored diamonds, online
 jewelry shopping, and more.
     "We offer romantic and creative tips on how to present the perfect gift,"
 says Alex Angelle, Public Relations manager for GIA -- the world's foremost
 authority in gemology.  "The most satisfied jewelry shoppers are those who are
 the most informed about the diamonds, gemstones, pearls, and jewelry pieces
 that they are selecting."
     For this Valentine's Day, the most treasured jewelry items are those that
 are personalized and distinctive.  For the ultimate personal touch in romance,
 a diamond can be inscribed with a secret message or her name -- thanks to
 cutting-edge laser technology available through local jewelers and performed
 by GIA.  It also provides security as an easy way to identify her very own
 diamond, says GIA.  The message can be read only under magnification.
     One of the most popular times to "pop the question," is Valentine's Day.
 Jewelers have vast assortments of new designs, from classical solitaires and
 stylish three-stone rings to unique designer creations.
     "Select a diamond ring that reflects her personal style," says Angelle.
 "Be sure any diamond purchased comes with a GIA Diamond Grading Report.  It is
 regarded internationally as the most respected laboratory authentication for
     Visit GIA's Valentine's Day Shopping Guide at for more useful
 tips like these.

SOURCE Gemological Institute of America