CARLSBAD, Calif., Jan. 20 /PRNewswire/ -- Of all the romantic gifts available for Valentine's Day, women rank jewelry as their number one desire. The nonprofit Gemological Institute of America (GIA) has created a new fact-filled micro-site at www.gia.edu that describes what to look for when purchasing diamonds and jewelry for Valentine's Day. (Photo: http://www.newscom.com/cgi-bin/prnh/20040120/NYFNSP05 ) GIA's Valentine's Day Shopping Guide includes a thorough explanation of the Four Cs of diamond value -- color, carat weight, clarity, and cut, -- along with insightful articles on gift ideas, fancy-colored diamonds, online jewelry shopping, and more. "We offer romantic and creative tips on how to present the perfect gift," says Alex Angelle, Public Relations manager for GIA -- the world's foremost authority in gemology. "The most satisfied jewelry shoppers are those who are the most informed about the diamonds, gemstones, pearls, and jewelry pieces that they are selecting." For this Valentine's Day, the most treasured jewelry items are those that are personalized and distinctive. For the ultimate personal touch in romance, a diamond can be inscribed with a secret message or her name -- thanks to cutting-edge laser technology available through local jewelers and performed by GIA. It also provides security as an easy way to identify her very own diamond, says GIA. The message can be read only under magnification. One of the most popular times to "pop the question," is Valentine's Day. Jewelers have vast assortments of new designs, from classical solitaires and stylish three-stone rings to unique designer creations. "Select a diamond ring that reflects her personal style," says Angelle. "Be sure any diamond purchased comes with a GIA Diamond Grading Report. It is regarded internationally as the most respected laboratory authentication for diamonds." Visit GIA's Valentine's Day Shopping Guide at www.gia.edu for more useful tips like these.
SOURCE Gemological Institute of America